Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
Our widest palette of colours, natural and bright
The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
Enjoy real life depth with pure blacks and brighter colours
Pairing our XR OLED Contrast Pro and OLED(QD-OLED) panel, this TV delivers up to 200% as much colour brightness as conventional OLED TVs, bringing scenes alive with pure blacks and our brightest colours. Powered by Cognitive Processor XR, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.
Screen is the speaker, pictures and sound in harmony
Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.
Discover new ways to enjoy TV with BRAVIA CAM
You're always in the best seat in the house with BRAVIA CAM. It recognises where you're sitting and optimises the picture and sound accordingly. There's also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalised recommendations on what to watch by saying, "Ok Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Dual Style - made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design offers the most immersive experience possible, while the Back position style sets the TV close to the wall for optimum room harmony.
The TV needs to be displayed on a shelf or plinth that is wider and deeper than the TV for safety.
Renew, recycle and reduce, designed for the environment
Our BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A95K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.
Our widest spectrum of colours, beautiful for the human eye
This new OLED(QD-OLED) TV with millions of individual, self-illuminating pixels delivers more colours than ever before for an entirely new viewing experience. Combined with Cognitive Processor XR, the saturation, hue and brightness of every colour is presented in exquisite detail, revealing subtle shades and differences that you can usually only see in real life.
Brightest colours and pure blacks for real-life depth
XR OLED Contrast Pro powers our OLED(QD-OLED) panel so you can enjoy true contrast with the brightest colours. With a temperature sensor and heat diffusion sheet for dissipating heat, this OLED TV utilises our Cognitive Processor XR to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.
Recreating lost texture, all your content upscaled to 4K
With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.
Intelligent motion processing for smooth, fast-moving action
Powered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
Beautiful colours from every possible angle
Watching TV from the sides has never been so satisfying. Our next generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.
Less glare and reflection, immersive viewing
Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.
Screen is the speaker, powerful sound matches pictures
Sound comes directly from the screen with Acoustic Surface Audio+. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.
More powerful, more realistic soundtracks
The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what's on screen.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.
Best with Sony audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the centre speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Voice Zoom 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
The optimal viewing experience, wherever you are
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.
Every picture, optimised to your position in the room
Detecting the distance between you and your TV, BRAVIA CAM adjusts TV brightness so you’ll always enjoy perfect picture quality, no matter where you are in the room. A light and colour sensor in the TV optimises pictures to light conditions for the best possible viewing experience.
The ideal sound experience from anywhere
BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you'll enjoy the same sound quality as if you're sitting right in front of the TV.
Hear voices clearly, no matter where you are
By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer.
Discover new ways to enjoy TV with BRAVIA CAM
Explore an array of fun new TV experiences with BRAVIA CAM including gesture controls, video chat and many more.
Proximity Alert
Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV.
Gesture Control
Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Auto Power Saving Mode
Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.
Enjoy video chat with friends and family on the big screen
Catch up with your friends and family on the big screen. Enjoy more fun when you pair your TV with BRAVIA CAM.
Easy to connect, easy to close
Attaching and detaching the supplied BRAVIA CAM to your BRAVIA TV is quick and easy. Use the camera cover switch on top of BRAVIA CAM to close the camera cover if you want more privacy at any time.
What you want to watch, all in one place
Easily access all your favourite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favourite content from across your apps and subscriptions and organises them just for you.
Easily control your smart home
Use your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.
Supersize your smartphone favourites
Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.
Simple and premium remote, easy to use even in darkness
We've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminium, this remote has a beautifully refined look and is comfortable to hold in the hand too.
Easily find your lost remote with your voice
Never lose your remote behind sofa cushions again. With the Finder function, you simply need to say ''OK Google, find my remote'' or press the button on the side of your TV to activate your missing remote. The remote will ring and flash, enabling you to quickly locate it.
Easy to wipe, always stays clean
Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.
Control all your devices with one smart remote
All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Dual Style - made to fit your lifestyle
This TV has been designed to work in two different styles. The Front position style with One Slate design focuses you on the screen for the most immersive experience possible without distractions. The Back position style allows you to set the TV very close to the wall so it harmonises perfectly with your room.
Actual look may differ depending on TV size. This TV needs to be displayed on a shelf or plinth that is wider than the width of the TV stand for safety.
Metal Flush Surface for immersive viewing
The premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.
Clutter-free, all-round beauty
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Even more studio quality entertainment, as the creator intended
With a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.
Watch Netflix in studio quality, automatically optimised
Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimisation feature of BRAVIA XR TV to immerse you in your favourite shows by optimising the picture brightness based on your room lighting conditions.
Optimising pictures for all your favourites
Enjoy more content as the creator intended. With BRAVIA CORE Calibrated mode, all movie including IMAX Enhanced titles will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
4K OLED
Whatever you're watching, you'll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR. You'll also enjoy supreme contrast on our new OLED(QD-OLED) screen that's expertly controlled by our unique technology to deliver real life depth and our widest range of beautifully accurate colours in every scene.
Cognitive Processor XR
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.
XR Triluminos Max
The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.
XR 4K Upscaling
With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
4K/120fps
Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up to 120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of 8.5ms with 4K/120fps and dedicated Game Mode.
Variable Refresh Rate
With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.
Auto HDR Tone Mapping
With Auto HDR Tone Mapping the HDR settings will be optimised instantly during your PS5 console’s initial setup. Your PS5 automatically recognises individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen.
Auto Low Latency Mode
With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognises when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay – vital for fast-moving, high-intensity games.
Auto Genre Picture Mode
BRAVIA automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on PlayStation5 consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes.
Bluetooth connectivity
Connect Bluetooth compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.
Ambient Optimization Pro
Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. This means audio - including dialogue - is clearer and more immersive with picture brightness tailored to your viewing environment.
Light & Colour Sensor
When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment.
Google TV
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Hands-free Voice Search
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.
Works with Ok Google
Watch your favourite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “Ok Google” to get started.
Google Assistant
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalised recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from the Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast built-in
Go from your phone, tablet, or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favorite movies, shows, apps, games, and more directly to your TV.
Dolby Vision and Dolby Atmos
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
Living Decor
Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.
Creator Calibrated Mode
Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.
BRAVIA Core
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE calibrated mode, you can watch in the picture settings that the filmmakers intended for their film at home.
Bluetooth Profile Support
- Version 4.2,HID (mouse/keyboard connectivity)/HOGP (Low Energy device connectivity)/SPP(Serial Port Profile)/A2DP (stereo audio) 2/AVRCP (AV remote control)
Clarity Enhancement:
- Dual database processing
- XR 4K Upscaling
- XR Super Resolution
Colour Enhancement:
- Live Colour Technology
- XR Smoothing
- XR TRILUMINOS Max
Contrast Enhancement:
- Dynamic Contrast Enhancer
- OLED XR Contrast Pro
- Pixel Contrast Booster
- XR HDR remaster
Video Signal Support:
- HDMIsignal :4096x2160p(24,50,60Hz)
- 3840x2160p(24,25,30,50,60,100,120Hz)3
- 1080p(30,50,60,100,120Hz)
- 1080/24p
- 1080i(50,60Hz)
- 720p(30,50,60Hz)
- 720/24p
- 576p
- 480p
Sound:
- Dolby Audio, Dolby Atmos
- DTS Digital Surround
- Room & User Position Compensation Acoustic Auto Calibration
- Voice Zoom 2
- 3D Surround Upscaling
- Acoustic Centeer Sync (Home theater system, Sony compatible Soundbar)
Software:
- Voice Search/Built-in Mic
- Built-In Mic Switch
- Application Store
- On/Off Timer
- Sleep Timer
- Application Store
- Teletext
- Auto Calibration with Calman
Features for Playstation 5:
- Auto HDR Tone Mapping
- Auto Genre Picture Mode
Design:
- Metal Flush Surface Bezel
- Full Edge Slate Stand
Style:
- Dual Style (Front position style/Back position style)
Remote Control:
Built-in Tuner
- 2(Digital)/1(Analog)
- 2 Satellite Tuners
- TV System (Analog)
- 45.25MHz-863.25MHz Tuner Channnel Coverage (ANALOG)
- DVB-T/T2 Tv System (digital Terrestrial)
- VHF/UHF Tuner Channel Coverage (digital Terrestrial)
- DVB-C Tv System (digital Cable)
- VHF/UHF/cable Tuner Channel Coverage (digital Cable)
- DVB-S/S2 Tv System (digital Sat)
- Intermediate Frequency 950-2150MHz Tuner Channel Coverage (digital Sat)
- CI+
Accessibility:
- Screen Reader
- Audio Description (Audio Key)
- Text Magnification
- Accessibility Shortcut
Optional Accessories:
- Wallmount Bracket (SU-WL450(Terminal access limitation), SU-WL850)
