About DID

At DID Electrical, we are proud of our reputation for providing superior customer service and guaranteed lowest prices. Our first family-owned store opened in Mountjoy square in 1968, since then we have expanded our family with 23 stores nationwide! (ROI Only)

We know that our customers have busy lives, so we have made shopping easy. We offer a nationwide delivery service (ROI only) as well as a free click & collect servicethat allows you to order online and pick up your items in your local DID Electrical store. We also provide a professional installation service to ensure your appliances are installed hassle-free and to the highest standards. In addition, we offer free recycling on all your old electrical appliances.

So, whether you are walking through the doors of one of our 23 stores or sitting comfortably on your couch at home, shopping online, we will guarantee the best in customer service, advice, support and the widest range of quality products at Ireland's lowest possible prices. Our staff consistently go the extra mile to ensure our customers leave our stores with products that are best suited to their needs while striving to deliver the best in customer service and after-sales advice. The DID Electrical team is built on a family ethos. We care and respect each other and love to see our team developing. Check out our career opportunities and come join the family.

We are Guaranteed Irish!

At DID we are proud to say we are officially Guaranteed Irish. The Guaranteed Irish symbol demonstrates our core values at DID. We are excited to join over 600 Irish companies in providing jobs and support for local communities.


Ken Fox, DID Managing Director & Brid O'Connell, CEO Guaranteed Irish at DID Blanchardstown.

We're delighted to receive the Guaranteed Irish symbol. We've been proudly Irish owned since 1968 and being Irish has always been an important part of our brand identity. In the highly competitive retail environment we see our 'Irishness' as a real advantage over our competitors, we know our customers and we understand them because we're just like them and over the years we have grown as has the modern and diverse Ireland we see today. The Guaranteed Irish symbol has always been associated with the best of Irish and we're privileged to be part of that. We're excited to join an organisation of companies that support Irish jobs and contribute to the local community; and we have ambitious targets to continue to grow our business and positively impact local communities for years to come. - Ken Fox, Managing Director at DID.


Ken Fox, DID Managing Director accepting the Guaranteed Irish award at DID Blanchardstown.