Open Boxed/Ex-Display - Samsung Q90T 55" 4K HDR QLED Smart TV - Black | QE55Q90TATXXU

Actively adapt to the viewing environment by automatically adjusting the brightness. Adapt to your very best picture, day and night.

Object Tracking Sound (OTS)

Experience lifelike surround sound that moves with the action on-screen. Thanks to 8 dedicated speakers – including up-firing speakers – you'll enjoy three-dimensional sound that will pull you closer into the action of every scene.

Adaptive Sound + and Active Voice Amplifier (AVA)

Your QLED Q-Series TV analyses the acoustics in the room and outputs dependent on what type of show or movie you are watching. Watching sport, you'll feel as if you're in the stadium, or a movie, you hear the action closing in from all directions. And you'll never miss out on the dialogues either. This is thanks to our Active Voice Amplifier technology, which analyses and adjusts to any noise in your home, so you can relax and enjoy your box set.

Direct Full Array

With stunning contrast across the whole screen, you can see the fine detail in bright whites, intense blacks and all colours.

Boundless Design

See the picture – not the TV – with a near bezel-less design that leaves you with only the beautiful picture to enjoy. Designed and crafted to look perfect from any angle, experience minimalistic style with a stunning clean back and no messy cables.

Multiple Voice Assistants | Bixby, Google and Alexa on TV

Can't find your remote? For the first time, Bixby, Alexa and Google Assistant are all built into your Samsung Smart TV. Discover an optimal entertainment experience and advanced hands-free voice control in your connected home. Changing the volume, source, channel and more is as easy as asking.

100% Colour Volume

Genuine cinematic colour made from over a billion colours and shades. Samsung's QLED is certified to deliver 100% colour volume. QLED technology, unlike others, is able to transform light into breath-taking colour without degradation over time.

Real Game Enhancer+

Unlock the potential of the ultimate 4K gaming TV technology with AMD FreeSync and VRR delivering gaming-monitor performance on your big screen. Never be caught out by the bad guys hiding in the shadows with Samsung's Dynamic Black Equalizer technology, unveiling all of the finest details in the darkest scenes. Overcome the difficult levels by using Samsung Multi View* to watch the latest walk-through whilst playing, all at once on the same screen. Game on for as long you like with no Screen Burn worries – guaranteed**. Only on Samsung QLED.

Q-Symphony

Enlighten your senses with the ultimate audio visual experience. Perfect synergy achieved by synchronizing your TV's up-firing speakers together with your soundbar's speakers to deliver immersive sound – simultaneously from both devices. Exceptional sound quality delivered from both your TV and soundbar, without the need for a complicated set up. Q-Symphony conducts sound like never heard before, only with Samsung.

Mobile View

Easily connect your smartphone and mirror the screen to your TV.*Discover new ways to multi-task with Samsung Multi View** by watching your favourite TV show whilst commenting on Social Media, all at once on the big screen. Power through the levels of your new game by playing and checking out the latest vlog. You'll never have to choose again. Split your screen and never miss another moment.

Ambient Mode+

Turn your TV screen into a decorative feature, displaying useful information, your own photos or blend the TV into its surroundings with Samsung Ambient Mode. Just take a picture, upload it to your TV and blend it into your décor. It automatically adjusts to the light in your room, so that you can easily make the big blank screen a thing of the past.