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DID Electrical takes your privacy seriously. This privacy notice describes how and why we, as data controller, obtain, store and process personal data, that is, information relating to you that enables us to identify you, for example, your name, email address, payment details and information about your access to this website. We may update this notice from time to time and we will notify you of any changes.
Please do not hesitate to contact us if you have questions in addition to the information provided in this notice: Contact Us
When do we collect your personal data?
Third parties: We may also receive personal data about you from various third parties, including:
What personal data do we collect?
Depending on the type and level of engagement you have with us, we may collect the following categories of personal data:
We rely on the law to allow us to process your personal data. This is what’s known as legal basis for data processing. Our legal bases include:
We process your personal data in order to develop our offering to you and personalise our relationship with you. We also use it to make our website available to you. We have an interest in providing you with the best goods and services and understanding how we can improve our service based on your experience.
If you wish to change how we process your data, you’ll find details below in Your Rights.
Some of the services we offer rely on you sharing your personal data with us. If you do not to share your data with us, we cannot provide you with certain services, for example, home delivery, click and collect or repair of your product.
This is why we process your personal data:
We will only use your personal data for the purposes for which we collected it. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
We sometime share your personal data with our trusted categories of third parties we use to conduct our business, for example, to enable delivery and installation of your goods; to handle feedback and complaints; and to help us understand your behaviour in order to customise and maximise our products, services, advertising, marketing, competitions and offers to you.
Our trusted categories of third parties include delivery and installation companies and independent contractors, marketing agencies, e-mail marketing service providers who assist our marketing team to run targeted email campaigns, customer survey service providers, advertising partners and agencies, website hosts, cloud service providers, social media providers, professional services providers, and consumer review providers.
Our brand providers, who offer the products and services for sale on our website and in our stores and whose products and services you may purchase, may receive personal data about you from us, for example, your contact details and proof of purchase in order to manage a warranty or guarantee.
You may be able to access third-party social media before, during or after accessing our website. We use social media buttons and/or plugins on this website, to allow you to connect with your social network in various ways. When you are using your third-party social media account, any personal data we obtain or share with social media service providers is done so in accordance with the practices explained in the third-party social media provider’s terms and privacy notice. Please consult their relevant terms and privacy notices for further information.
We may also share your personal data with government bodies and law enforcement to satisfy regulatory reporting requirements, and in order to comply with legal obligations.
If we share your personal data outside of the European Economic Area, we ensure that there is an appropriate transfer mechanism in place to protect your personal data and comply with our data protection obligations.
For example, our third parties who are based in the USA participate in the Privacy Shield Framework: https://www.privacyshield.gov/welcome
If you would like a complete and current list of these specific third parties, please contact our data protection officer at Contact Us
As part of running our business, we may decide to buy another business or assets, or we may decide to sell part or all of our business or assets. This may require us to share certain personal data with a prospective seller or buyer. If we, as a company, are bought by a third party, or if some of our assets are bought by a third party, personal data that we retain may be transferred to that third party as part of the transaction.
We need to retain your personal data to satisfy our legal obligations (for example, to administer refunds or returns within the relevant period), to deal with complaints and queries, in order to resolve, litigate or defend a dispute and to prevent fraud and abuse.
If your purchase includes a warranty, your related personal data will be kept until the end of the warranty period and possibly afterwards in relevant instances only, in line with the explanation above.
Having obtained your consent (or other legal basis) to contact you, we will retain your personal data for marketing and analysis purposes until you withdraw your consent. If you choose to withdraw your consent to marketing, we will delete your personal data from our systems, unless we have another legal basis to retain it, which may include performance of our contract with you.
We will not keep your personal data for longer than is necessary and when we no longer need to keep it, we will securely destroy, delete or anonymise it.
Keeping personal data about you secure is very important to us and certain sections of the website may encrypt data using Secure Socket Layer (SSL) encryption technology.
We have put in place physical, electronic and managerial security procedures in the storage and disclosure of your personal data to protect it against accidental loss, destruction or damage. Nevertheless, any data transmission over the internet or by any other means can never be fully secure, such is the character of the internet, and provision of personal data by you to us is at your own risk. We take all reasonable measures to protect your personal data by putting appropriate technical and operational security measures in place.
When we disclose your personal data to trusted third parties (for the purposes set out in this notice), we require all third parties to have appropriate technical and operational security measures in place to protect your personal data, and we work with them to ensure that your data protection and privacy rights are respected. Where your personal data is shared with a third party, it must only be used for the purposes for which it was supplied.
Access, rectification or erasure: you have the right of access to personal data we hold about you in our records. You are also entitled to have your personal data corrected if it is inaccurate, or to have it erased if we do not have a legitimate reason for retaining your data.
To be informed: you have the right to be informed if and how your personal data is being processed.
To request restriction of processing: you have the right to restrict the processing of your personal data where you are contesting the accuracy of that information, you have objected to processing (as described below), or where the processing is unlawful.
To object to processing: where your personal data is being processed based on the legitimate interests of a data controller or third party, you have the right to object to that processing.
To object to automated decision-making including profiling: you have the right not to be the subject of any automated decision-making or profiling by us.
To request data portability: for personal data which you have provided to a controller, where processing was based on your consent, or where processing is done by automated means, you have the right to be able to move your data from one IT system to another in a safe and secure way.
To withdraw consent: in cases where we are relying on your consent for the processing of your personal data, you have the right to withdraw your consent at any time. In respect of the e-marketing we conduct, an unsubscribe (withdraw consent) option is included with every e-marketing communication we send.
To complain to the relevant supervisory authority: in Ireland this is the Data Protection Commission.
To exercise any of the above rights, simply contact us using the details below. We will only charge a fee to access your personal data if your request is obviously unfounded or excessive. As part of this process, we may need you to provide us with information in order to confirm your identity.
You can contact the data protection officer of DID Electrical, the data controller, at:
Email: Contact Us
Telephone: 01 625 0250
Post: Unit 18, Fonthill Business Park, Fonthill, Dublin 22
This notice was most recently updated: 10th September 2021
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