LG most brilliant alpha 11 AI Processor Gen2 for the best viewing experience
alpha 11 AI Processor Gen2 upscales visuals to 4K quality with stunning colour and brightness. AI engines perceive objects with pixel-level precision to enhance picture quality for the best viewing experience possible.
3X brighter visuals with Brightness Booster Ultimate
The alpha 11 Al Processor Gen2's new Light Boosting Algorithm and Light Control Architecture deliver up to three times brighter visuals.
Experience Perfect Black OLED, only with LG OLED
Perfect Black even in bright or dark spaces
Perfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.
Perfect Colour
100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours on a reflection-free screen even in sunlight or dark environments.
AI Picture Pro brings every frame to life
AI Super Upscaling, AI Perceived Object Enhancer, and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.
AI Magic Remote completes the AI experience
Control your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.
AI Voice ID
LG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.
AI Search
Ask your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.
AI Chatbot
Interact with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.
AI Concierge
One short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.
AI Picture Wizard
Advanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.
AI Sound Wizard
Choose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.
Just say “Hi LG” to start interacting with your TV
Your TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.
New upgrades for 5 years with award-winning webOS Re:New Program
Get full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.
Home Hub, the all-in-one platform for your smart home
Seamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.
AI Sound Pro fine-tunes your sound for impact
Most optimal sound with Al Object Remastering
Hear every sound element effortlessly with Al-balanced audio. Al Object Remastering extracts voices, music, and audio SFX to optimize for clarity, delivering the best sound experience possible.
All-encompassing surround sound with virtual 11.1.2 channels
Get the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.
Dynamic Sound Booster powered by Al Processor
Al processing enhances TV sound for a more powerful sound experience.
Enrich your sound with LG TV and LG Soundbar
WOW Orchestra, immersive sound through perfect synergy
LG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.
One Wall Design
When you mount your TV to the wall, its narrow bezels and seamless design ensure that there is no gap.
Maximize the fun, use multiple screens with Multi View
Make the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.
Stream a variety of content. Free.
LG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.
Cost-free. Contract-free. Cable-free.
All you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.
Gaming Portal turns your TV into the ultimate gaming hub
Play thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! Enjoy a wide variety of gaming experiences—from AAA titles with gamepad to casual games playable with your remote.
Ultimate Gameplay
Experience peak gaming with G-Sync compatibility, 165Hz VRR, 0.1ms Pixel Response Time, AMD FreeSync Premium, and ClearMR 10000 certification. Get your game on without lag or motion blur.
Best OLED TV for Movies
Watch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.
Dolby Vision & Ambient Filmmaker Mode
Experience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.
Dolby Atmos
Let lifelike surround sound move all around you, making you feel like you're in the center of all the action.
Made with the environment in mind
Trusted global institutions have recognized LG TV's eco-conscious efforts. Now verified by Carbon Trust for carbon reduction and carbon emission measurement, and certified for resource efficiency by Intertek.
Box Content:
- Remote: Magic Remote MR25GA / MR25GB (UK, Italy)
- Power Cable: Yes (TV Attached)
Key Features:
- 4K picture quality, AI upscaled visual, and surround sound from the alpha 11 AI Processor Gen2
- True black levels in every pixel create stunning contrast, depth, and detail
- 100% Colour Fidelity for accurate lifelike colours. 100% Colour Volume for richer hues
- Up to 3X brighter visuals vs. conventional OLED TVs from Brightness Booster Ultimate
- New AI button, voice controls, drag and drop functions on the AI Magic Remote
