Key Features:
- All round 360 Design - designed to look beautiful from any angle
- Ground-breaking Matte Display absorbs reflections - for a glare-free viewing experience
- Powered by Quantum Dot for a naturally bright and colourful picture
- An elegant, free-standing TV with a detachable stand that fits with your space
- Turn your blank screen into a design centrepiece with Serif Ambient Mode+
- Matte Display: A glare-free viewing experience
- QLED 4K Technology: Naturally bright and colourful picture
Unconditionally Beautiful: Designed for every place, at every moment, from every angle
Where beauty meets function. Meet The Serif, a timeless TV that combines iconic design with brilliant glare-free 4K viewing. Imagined by award-winning designers the Bouroullec Brothers, it looks unconditionally beautiful from every angle and feels at home in any space.
Timeless design, imagined for your home: 360 All Round Design
Versatile by design, The Serif looks beautiful from front to back, side to side, and it can elegantly sit anywhere in your home – even standing right in the middle of the room. It's a timeless TV, designed to look unconditionally beautiful from any angle in your home.
A glare-free viewing experience: Matte Display
Tired of seeing distracting glare on your TV screen? The Serif's ground-breaking Matte Display overcomes this problem as it absorbs reflections - so even in bright light you'll have the best possible viewing experience, without any distractions.
Make it stand up and stand out: Detachable stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the free-standing TV stand work with your style, it’s flexible enough to work with your home too, as the stand is easily detachable.
Naturally bright and colourful picture: Powered by Quantum Dot
See everything you watch come to life with greater detail and realism. Samsung's Quantum Dot-powered TVs transform light into lifelike and accurate colour – validated by Pantone. The result? A naturally bright and colourful picture in over a billion cinematic colours.
By Ronan & Erwan Bouroullec: Iconic ‘I’ Shape
The Serif’s signature profile forms the distinctive shape of a capital ‘I’, while its slim body broadens at the top to form a flat surface like a small shelf.
Unique inspiration for your space: Ronan & Erwan Bouroullec Design
Imagined by award-winning designers, Ronan and Erwan Bouroullec, Samsung The Serif TV has a striking, yet timeless design.
Add a touch of colour
The Serif comes in a dreamy Cotton Blue or a chic Cloud White. Choose the splash of colour that’ll brighten up your home.
Turn your blank screen into a design centrepiece: Ambient Mode+
Ambient Mode+ turns The Serif into a digital, glare-free canvas when the TV is switched off - so you can say goodbye to a blank screen ruining your home décor.
Exclusive patterns: Created by Ronan & Erwan Bouroullec
Better still, you can choose from two exclusive patterns in a striking leaf or textured fabric design - both exclusively created by the Bouroullec Brothers for The Serif TV.
An abundance of apps and services to enjoy: Smart TV powered by Tizen
With the best-selling Samsung Smart TV you can dive into a huge collection of 4K films, TV shows and all your catch-up TV apps - including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps - all in one place. Not sure what to watch? Our easy-to-use Smart Hub platform gives you recommendations.
Mirror all your content on the big screen: Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen with easy screen mirorring. You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.
Just tap to mirror: Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Serif to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.
See it all at once, on the big screen: Multi View
Never miss another moment. With Multi View, you can play your social feeds alongside the TV program, all at once, on The Serif. Simply cast your phone to your TV with screen mirroring to split the big TV screen. Handy if you want to catch that live workout, without missing a second of your favourite drama.
A new way to stream: NFC on TV
And just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV and hear your favourite tunes through The Serif’s built-in TV speakers.
As easy as asking: Multiple Voice Assistants
Control your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless - you just need to ask.
One remote to control all your devices: SolarCell One Remote
Replace the clutter of remotes with a SolarCell One Remote. Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.
Video Features:
- Quantum Processor 4K Picture Engine
- One Billion Color
- Quantum HDR
- HDR 10+ (ADAPTIVE/ GAMING)
- AI Upscale
- HLG (Hybrid Log Gamma)
- Mega Contrast
- 100% Colour Volume with Quantum Dot
- Wide Viewing Angle
- Supreme UHD Dimming
- Brigtness Detection
- Real Depth Enhancer
- Auto Motion Plus
- Film Mode
- LED Clear Motion
- Noise Reduction
- Smart Calibration
- Filmmaker Mode (FMM)
Audio Features:
- MS12 2ch Dolby Digital Plus
- Active Voice Amplifier
- Adaptive Sound+
- OTS Lite
- Audio Pre-selection Descriptor
- 4CH Speaker
- Multiroom Link
- Bluetooth Audio
- Dual Audio Support (Bluetooth)
Smart Service:
- Bixby
- Multi Voice Assistant
- Google Assistant Built-in
- Works with Google Assistant
- Works With Alexa
- TV Plus
- Web Browser
- SmartThings App Support
- Media Home
Smart Features:
- TV to Mobile - Mirroring
- Mobile to TV - Mirroring, DLNA
- NFC on TV
- TV Initiate Mirroring
- Mobile Tap Mirroring
- Video Communication: Google Meet
- SmartThings Hub
- Multi-View upto 2 videos
- Sound Wall
- Mobile Camera Support
- Easy Setup
- App Casting
- Bluetooth Low Energy
- WiFi Direct
- TV Sound to Mobile
- Sound Mirroring
- Ambient Mode+
- Wireless Dex
Game Features:
- Auto Game Mode (ALLM)
- Game Motion Plus
- Dynamic Black EQ
- Surround Sound
- Super Ultra Wide Game View
- Mini Map Zoom
- FreeSync Premium Pro
- HGiG
Additional Features:
- Instant On
- Caption (Subtitle)
- EPG
- Connect Share (HDD)
- Extended PVR
- OSD Language: 27 European Languages + Russian
- Time Shift
- ConnectShare (USB 2.0)
- IP Control
- BT HID Built-in
- USB HID Support
- IPv6 Support
Accessibility:
- Accessibillity - Voice Guide
- Accessibility - Learn TV Remote / Learn Menu Screen
- Accessibility - Others: Enlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Graphic Zoom / Picture Off
