The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.
Art Mode
Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.
Bringing world-class galleries to you
Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* — spanning iconic classics to modern marvels — to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it's never been easier to find what you love, collect your favourite pieces and curate your very own art exhibition.
Customisable Bezel
The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it's never been easier to swap bezels whenever you fancy a change. As they're magnetic, all it takes is a snap to switch things up. So go ahead, style The Frame your way.
*Additional frames sold separately
See more than a billion shades of colour brought to life
We want you to enjoy colour the way it's meant to be seen. The Frame brings art and movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery — and see the incredible detail in every scene, just as the directors intended.
Quantum Processor 4K
Whether you're watching the latest blockbuster or admiring your favourite artwork, this powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.
4K AI Upscaling
From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail—even if it wasn't filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text scene by scene.
Vibrant, true-to-life colours
Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail to your screen — even in bright scenes or settings.
One Near-Invisible Cable & One Connect Box
Get a clear view of what's on The Frame. With the One-Near Invisible Cable for all your connections, you won't have to worry about cable management. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet. So wherever you place The Frame TV, nothing will disturb your view.
Flexible design that fits your space
The Frame is flexible enough to work with your home set-up too. Thanks to an adjustable TV stand, simply set your TV at the height of your liking to make room for your soundbar.
Delicately balanced colour tones for a true-to-life picture
No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on The Frame. So whether you're looking at your photos of the Sahara desert or watching a movie scene in the depths of the ocean, you'll always get more truthful colour and bolder contrast.
Adaptive Picture
Brilliant viewing no matter the time of day. As the day turns to night, The Frame automatically adjusts brightness and contrast settings to give you a pristine 4K picture. Let your your TV do the work for you, so you can relax and enjoy the content you love.
AI Sound
Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it's placed in your home, your TV self-calibrates the audio, so you'll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you'll never miss what your favourite characters are saying — even over the hum of the vacuum.
Adaptive Sensors (Motion & Brightness)
When Art Mode is on, The Frame TV adapts to your surroundings, so you can appreciate art in any light — when you need it. When you're in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you're there*. When you leave, it turns off into standby mode — so your TV is saving energy when you're not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen's brightness and colour tone to perfectly match a traditional art piece. So whether it's day or night, you can see your art how it was meant to be seen.**
Frame your most-loved moments
Frame yourself a masterpiece of your own making. It's easy to upload and exhibit your own photography or a new family portrait on your TV. Simply send your photos to The Frame via your phone* or a USB flash drive.
Expanded memory
With 16GB of built-in storage, you can store up to 1,200 of your own photography and precious moments.
Smart TV Powered by TIZEN
With the best-selling Samsung Smart TV* at your fingertips, it's never been easier to enjoy TV. Set it up in no time with your smartphone. Then you're only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows and all your catch-up TV apps — including Netflix, Disney+, Apple TV, NOW TV apps** — all in one place at the touch of a button. Discover our easy-to-use, customisable Smart Hub platform, and spend less time searching and more time watching what you love, with tailored recommendations.
Mobile Mirroring
Go from watching your favourite show on your mobile device to watching on The Frame with a bigger screen.* You can mirror content from your smartphone or tablet to the TV via SmartThings, or pair with your Apple devices to project via AirPlay2.**
PC on TV
Ready to upgrade your home office set-up? The Frame lets you access your office PC remotely from your TV and use the large screen to multitask with ease — with a connected mouse, keyboard and PC*. Do more, at once, all from the comfort of your home.
Tap View
Want to share a cool video with everyone? Just tap your phone anywhere on The Frame to mirror the screen to the TV so that everyone can see it in full glory. That's all it takes.*
Multiple Voice Assistants
Whether it's Bixby or Amazon Alexa, choose your favourite voice assistant to control The Frame TV and discover all the useful things you can do. Ask it to change the volume, find that new series or check on your connected devices in your smart home. The possibilities are endless — all you need to do is ask.
Solar Cell One Remote
Keep your coffee table clutter-free with a universal remote control. Link to your every device and say goodbye to disposable batteries. Because it's solar-powered, this all-in-one, energy-saving TV remote charges on indoor light. Plus, it's been consciously crafted from recycled plastic.
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