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A timeless TV that combines iconic design with a brilliant viewing experience.
All Round 360° Design
Versatile by design, The Serif allows you to make the most of your space. It’s a TV that’s designed to fit impeccably in your home and to look beautiful from every angle.
Elegant Floor Stand
If you want to really make The Serif stand out, this sleek, black metal floor TV stand adds another layer of contemporary chic to its iconic design. Not only does the stand work with your style, it’s flexible enough to work with your home too.
NFC on TV
Just when you thought The Serif couldn’t get any smarter, it uses Near Field Communication (NFC), so you can connect your smartphone to the TV via Bluetooth. Then when you want to hear your favourite tunes through The Serif’s speakers, you’re good to go.
Color Volume 100% & HDR 10+
Samsung's Quantum Dot technology uses nano-sized quantum dots to produce 100% color volume, so even if the scene is too bright or dark, you'll only see realistic visuals. And HDR10+ analyzes each scene frame by frame to adjust the brightness to each specific moment.
'I' Shaped Design
Imagined by award-winning designers, Ronan and Erwan Bouroullec, The Serif has a striking, yet timeless design. Its signature profile forms the distinctive shape of a capital ‘I’, while The Serif’s slim body broadens at the top to form a flat surface like a small shelf.
No tools? No problem
It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, plug it in, and you're good to go.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy never looked so good.
Two Colour Options
The Serif comes in Cotton Blue or Cloud White. Choose the perfect colour to complete your home.
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Turn your blank screen into a design piece
Useful information right before you head out the door in the morning, a range of vibes for parties with friends, calm tunes that play while you read a book, or sharing the pictures you took with your loved one--The Serif gives you a range of choices and settings that transform your TV how you like.
All your devices, connected in seconds and in a simpler way.
With AirPlay 2 built-in you can effortlessly play movies, shows, music and photos on The Serif right from your iPhone, iPad or Mac.
Start a movie on your smartphone during your commute and easily switch to your Samsung TV when you get home. Whether Android or iOS,the SmartThing’s app makes it easy to connect and enjoy.
Discover new ways to multi-task. Watch your favourite TV show whilst commenting on Social Media, all at once on the big screen. You’ll never have to choose again. Split your screen and never miss another moment.
Get office work done on your TV at home. Remote Access lets you mirror your computer’s display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your couch.
Multiple Voice Assistants
With Bixby built in, you can talk to The Serif and tell it what to do. And controlling the basic functions is just the beginning. Ask Bixby and get more.
Control your TV with your voice. Just ask Alexa to change the channel, search for movies, play your favourite music, show the front door, and more.
Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
With the TV screen off, place your mobile device on top of The Serif.
Your mobile will connect to the TV via NFC.
Now you can stream music from your mobile on The Serif.
You can enjoy your content quickly with the fast connection.
Active Voice Amplifier (AVA)
Thanks to AI sound, you can listen to everything on The Serif like never before. You’ll never miss what your favourite characters are saying – even over the hum of the vacuum – as The Serif adjusts to the background noise in your room.
|Promotion||Samsung TV & Soundbar Promotion, Samsung 5 Year Warranty|
|Warranty||5 Years via Registration|
|Design||Iconic ‘I’ shaped|
|Supplied Accessories||Remote Control, Batteries, Samsung Smart Control, User Manual, E-Manual, Power Cable|
|Is Smart TV?||Yes|
|Smart TV Features||Netflix, Disney+, BT Sport, Prime, Bixby, Multi Voice Assistant, Works with Google Assistant, Works With Alexa, TV Plus, Web Browser, SmartThings App Support, SmartThings, Universal Browse & Play, Gallery|
|Native Contrast||High Contrast|
|Dynamic Contrast||Mega Contrast|
|Resolution||4K Ultra HD|
|Picture Enhancement||3200 PQI|
|Motion Enhancement||200 Motion Rate|
|Viewing Angle (right/left)||178 degrees|
|Viewing Angle (up/down)||178 degrees|
|Picture Mode Settings||Film Mode, Ambient Mode, Game Mode|
|Sound Mode Settings||Dolby Digital Plus, Dialog Enhancement, Audio Pre-selection Descriptor, Multiroom Link|
|Energy Consumption per Year||143kWh|
|Power Consumption - On Mode||103W|
|Power Consumption (standby)||0.5W|
|Auto Power Off||Yes|
|HDMI||4 x HDMI|
|Wireless LAN Built-In||Yes|
|Digital Audio Out (optical)||Yes|
Dimensions With Stand (W x D x H) mm:1254.9 x 482.8 x 1237.4
Weight With Stand (kg): 25.5
Dimensions Without Stand (W x D x H) mm:1254.9 x 221 x 748.3
Weight Without Stand (kg): 25.2