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ONLY€1,899.99
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.
Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.
With XR OLED Contrast Pro using human perspective analysis, color and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare.
Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.
XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.
With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Find your favorite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing — you just have to ask.
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.
Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night.
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important—the picture.
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.
When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.
Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.
No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimized to your room.
This Sony 4K smart TV is IMAX Enhanced certified, meaning it's optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
| Environmental | |
|---|---|
| Energy Consumption kWh/1000h | 113 |
| Power Consumption (standby) | 0.5W |
| Power Consumption - On Mode | 399W |
| Energy Rating | G |
| Connectivity | |
| HDMI | 1 x HDMI (Side), 3 x HDMI (Bottom) |
| USB ports | 3 |
| Composite | Yes |
| Headphone Jack | Yes |
| Ethernet | Yes |
| Wireless LAN Built-In | Yes |
| Digital Audio Out (optical) | Yes |
| Main | |
| Promotion | Sony PlayStation Voucher Promotion |
| Warranty | 5 Years |
| General | |
| Brand | Sony |
| Colour | Black |
| Series | A90J |
| Saorview Approved | Yes |
| Design | Seamless Edge |
| Supplied Accessories | AC Power Cord, Batteries, Operating Instructions, Quick Setup Guide, Table Top Stand, Voice Remote Control |
| Smart TV | |
| Is Smart TV? | Yes |
| Has Wifi? | Yes |
| Display | |
| Motion Enhancement | XR Motion Clarity, Auto mode |
| Picture Mode Settings | Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated |
| Screen Type | OLED |
| Screen Size | 55" |
| Resolution | 4K Ultra HD |
| Viewing Angle (right/left) | 178 degrees |
| Viewing Angle (up/down) | 178 degrees |
| Sound | |
| Sound Mode Settings | Standard, Dialog, Theater, Music, Sports, Dolby Audio |
| Power Output | 60W |
| Speakers | 4 |
| Dimensions | |
| More | Dimensions With Stand (W x D x H) mm: 1282 x 317 x 709 Dimensions Without Stand (W x D x H) mm: 1223 x 41 x 709 Weight Without Stand (kg):18.6 |
| Width (mm) | 1282.0000 |
| Depth (mm) | 317.0000 |
| Height (mm) | 709.0000 |
| Weight (kg) | 0.0000 |
| D.I.D General | |
| Energy Rating | G |
Get complete peace of mind with DID Protection Plan, powered by AIG.
Extended cover for up to 5yrs Parts & Labour Accidental damage coverOur large item delivery charge is €29.99 – no matter how many products you order. So if you order multiple items online, you’ll pay a maximum of €29.99 for delivery.
We offer professional installation services for all large electrical appliances. We also take back all old appliances, free of charge. Your old appliance must be emptied and disconnected when the team arrives. If your item is not ready to be taken you can drop it at your local DID store or we can arrange for the delivery team to return to collect it. There is a charge of €29.99 for this return recycling collection service.
Nationwide: Nationwide delivery (ROI Only) within 3-5 working days.
Small item delivery for only €5.99
Our small item delivery service operates nationwide with our couriers DPD (ROI Only) five days a week (Mon - Fri, excluding bank holidays). Once your item has been dispatched from our central warehouse you will receive an email with the tracking number, so you can track your order right to your door.
Single small item delivery is €5.99. There will be a €1.50 charge for each subsequent small item. Our maximum delivery charge for combined small or large items is €29.99.
To read more, click here
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.
Our Cognitive Processor XR cross-analyzes data, enhancing pictures in the same way that the human eye focuses for real life color and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow—no more details overwhelmed by shadow or lost in blown-out highlights.
With XR OLED Contrast Pro using human perspective analysis, color and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare.
Powered by our Cognitive Processor XR, this TV reproduces color it in a way that humans find beautiful. See a wider palette of colors with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
See colors that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each color with the subtle differences seen in the real world. With extended hue and saturation, vivid shades, and realistic texture can be seen in the flowers. Even pale colors look realistic.
With XR HDR Remaster, this TV can detect each object on screen, analyze its color and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth, and more. The result is exceptionally real scenes with greater depth, lifelike textures, and natural colors.
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright, and clear.
XR Smoothing creates smooth, natural 4K pictures as you watch, without the "banding" that can occur on other TVs. Scenes are reproduced with thousands of tones, shades, and gradations, making them look incredibly real.
With pictures created by millions of individually controlled pixels, everything is sharp and clear on OLED. And with our OLED XR Motion Clarity technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimize blur so that pictures remain true with less loss in brightness during high-speed scenes.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you'll have the advantage in shooting, sports, and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what's on the screen for a truly immersive experience.
With our Acoustic Surface Audio+ technology, sound comes directly from the center of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home.
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Our BRAVIA XR signal processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Browse 700,000+ movies and TV episodes, plus live TV, from across your streaming services, all in one place and organized into topics and genres based on what interests you.
Find your favorite content faster than ever using the power of your voice. With Voice Search, there's no more complicated navigation or tiresome typing — you just have to ask.
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.
Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favorite videos to your Sony TV, all with just your voice. Just start with, “Hey Google.
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favorite videos, games, and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
Premium-design remote in brushed aluminum with hairline finish feels good in the hand and harmonizes with your living room. See keys in the dark with an integrated backlight—ideal for changing volume or settings while watching movies at night.
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what's important—the picture.
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides, and the back.
When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.
Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes, and clock functions.
No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you're sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimized to your room.
This Sony 4K smart TV is IMAX Enhanced certified, meaning it's optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream, and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
| Environmental | |
|---|---|
| Energy Consumption kWh/1000h | 113 |
| Power Consumption (standby) | 0.5W |
| Power Consumption - On Mode | 399W |
| Energy Rating | G |
| Connectivity | |
| HDMI | 1 x HDMI (Side), 3 x HDMI (Bottom) |
| USB ports | 3 |
| Composite | Yes |
| Headphone Jack | Yes |
| Ethernet | Yes |
| Wireless LAN Built-In | Yes |
| Digital Audio Out (optical) | Yes |
| Main | |
| Promotion | Sony PlayStation Voucher Promotion |
| Warranty | 5 Years |
| General | |
| Brand | Sony |
| Colour | Black |
| Series | A90J |
| Saorview Approved | Yes |
| Design | Seamless Edge |
| Supplied Accessories | AC Power Cord, Batteries, Operating Instructions, Quick Setup Guide, Table Top Stand, Voice Remote Control |
| Smart TV | |
| Is Smart TV? | Yes |
| Has Wifi? | Yes |
| Display | |
| Motion Enhancement | XR Motion Clarity, Auto mode |
| Picture Mode Settings | Vivid, Standard, Cinema, IMAX Enhanced, Game, Graphics, Photo, Custom, Dolby Vision Bright, Dolby Vision Dark, Netflix calibrated |
| Screen Type | OLED |
| Screen Size | 55" |
| Resolution | 4K Ultra HD |
| Viewing Angle (right/left) | 178 degrees |
| Viewing Angle (up/down) | 178 degrees |
| Sound | |
| Sound Mode Settings | Standard, Dialog, Theater, Music, Sports, Dolby Audio |
| Power Output | 60W |
| Speakers | 4 |
| Dimensions | |
| More | Dimensions With Stand (W x D x H) mm: 1282 x 317 x 709 Dimensions Without Stand (W x D x H) mm: 1223 x 41 x 709 Weight Without Stand (kg):18.6 |
| Width (mm) | 1282.0000 |
| Depth (mm) | 317.0000 |
| Height (mm) | 709.0000 |
| Weight (kg) | 0.0000 |
| D.I.D General | |
| Energy Rating | G |
Get complete peace of mind with DID Protection Plan, powered by AIG.
Extended cover for up to 5yrs Parts & Labour Accidental damage coverOur large item delivery charge is €29.99 – no matter how many products you order. So if you order multiple items online, you’ll pay a maximum of €29.99 for delivery.
We offer professional installation services for all large electrical appliances. We also take back all old appliances, free of charge. Your old appliance must be emptied and disconnected when the team arrives. If your item is not ready to be taken you can drop it at your local DID store or we can arrange for the delivery team to return to collect it. There is a charge of €29.99 for this return recycling collection service.
Nationwide: Nationwide delivery (ROI Only) within 3-5 working days.
Small item delivery for only €5.99
Our small item delivery service operates nationwide with our couriers DPD (ROI Only) five days a week (Mon - Fri, excluding bank holidays). Once your item has been dispatched from our central warehouse you will receive an email with the tracking number, so you can track your order right to your door.
Single small item delivery is €5.99. There will be a €1.50 charge for each subsequent small item. Our maximum delivery charge for combined small or large items is €29.99.
To read more, click here
