{"product_id":"sony-bravia-8-ii-55-4k-smart-tv-black-k55xr8m25bp-uka","title":"Sony Bravia 8 II 55\" 4K Smart TV - Black | K55XR8M25BP.UKA","description":"\u003cdiv\u003e\n\u003ch2\u003eThe centrepiece. Ultimate visuals and slimness.\u003c\/h2\u003e\n\u003cp\u003eBeauty and brilliance. With its refined design, stunning contrast, and vibrant colour, illuminated by QD-OLED, every moment at home feels like a special occasion.\u003c\/p\u003e\n\u003ch2\u003eCinema\u003c\/h2\u003e\n\u003ch3\u003eYour home. Your cinema\u003c\/h3\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003ch3\u003eFrom the studio to your screen\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch3\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h3\u003e\n\u003cp\u003eA huge number of movies are waiting for you. With BRAVIA technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.\u003c\/p\u003e\n\u003ch3\u003eSony Pictures Core brings the cinematic experience home\u003c\/h3\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. Sony Pictures Core Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch3\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h3\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch3\u003eSony and Prime Video bring the movie theatre experience to your home\u003c\/h3\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch3\u003eImmersive movie experience\u003c\/h3\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievably atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch3\u003eIMAX Enhanced sound with DTS:X\u003c\/h3\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. A slimmer, singular elegance for your living space\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. The rear of the aluminium stand vanishes from view when seen from an angle.\u003c\/p\u003e\n\u003ch3\u003eSeamless Edge. Almost no bezel\u003c\/h3\u003e\n\u003cp\u003eDesigned virtually frameless, this TV focuses your eyes on what’s important—the picture.\u003c\/p\u003e\n\u003ch3\u003e2-way stand-adaptable and versatile\u003c\/h3\u003e\n\u003cp\u003eSuits your space. Our 2-way stand gives you the choice of a standard setting that focuses you on the picture, or a soundbar-friendly setup—no need to compromise on style.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eThe beauty of contrast, the brilliance of colours\u003c\/h3\u003e\n\u003cp\u003eThe beauty of contrast meets the brilliance of colours with Sony unique technologies and QD-OLED. Deep blacks and vibrant hues come together, filling the screen with lifelike detail that brings every scene to life with stunning clarity.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our QD-OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eBillions of colours, vivid and real\u003c\/h3\u003e\n\u003cp\u003eWith XR Triluminos Max, experience billions of vivid, lifelike colours powered by millions of self-illuminating pixels. From deep shades to brilliant hues, enjoy extended colour volume and true-to-life textures, even in the brightest scenes.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear pictures. With AI technology\u003c\/h3\u003e\n\u003cp\u003eRediscover detail. XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised through zone division and dynamic frame analysis for sharper, more refined images.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor and AI technology\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours. Any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is truly satisfying. Our QD-OLED panel keeps luminance constant for consistent colours across all viewing angles.\u003c\/p\u003e\n\u003ch3\u003eLess glare. Less reflection. That’s immersion\u003c\/h3\u003e\n\u003cp\u003eOur QD-OLED panel reduces the effects of glare and reflection from daylight and room light so you can see images clearly in even dark scenes.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eYour screen becomes a speaker with BRAVIA 8 II. Actuators vibrate behind the screen, delivering crisp, immersive sound straight from the action, just like in the cinema.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with actuator turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. With AI technology\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what’s on screen\u003c\/h3\u003e\n\u003cp\u003eSound is calibrated as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eHDMI connection. Easier for everyone\u003c\/h3\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eSingle view, simultaneous sound\u003c\/h3\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately. Using Sony’s headphone, you can smoothly switch Bluetooth connection from other devices.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eGame - Play Like Never Before\u003c\/h2\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation5 and PlayStation5 Pro console for incredible immersion.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility - Love the planet, smart for all\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eGaming Multi View on Youtube\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with Calman\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eCI+\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkbac\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":53820955787610,"sku":"K55XR8M25BP.UKA","price":2099.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR8M25BP.UKA_8.jpg?v=1778151337","url":"https:\/\/www.did.ie\/products\/sony-bravia-8-ii-55-4k-smart-tv-black-k55xr8m25bp-uka","provider":"DID Electrical","version":"1.0","type":"link"}