{"product_id":"lg-ut81-50-4k-ultra-hd-smart-tv-ashed-blue-50ut81006la-aek","title":"LG UT81 50\" 4K Ultra HD Smart TV - Ashed Blue | 50UT81006LA.AEK","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OUTLET_Banner-1500x250_3_1.jpg?v=1744716545\" alt=\"outlet\" style=\"float: none;\"\u003e\u003c\/div\u003e\u003cp\u003e\n\u003c\/p\u003e\u003cdiv\u003e\n\u003ch2\u003eBring every detail into clear view\u003c\/h2\u003e\n\u003cp\u003eUltra HD brings every colour to vivid vibrancy. See crystal-clear images in lifelike clarity.\u003c\/p\u003e\n\u003ch2\u003eHDR10 Pro: Shine a light on fine details\u003c\/h2\u003e\n\u003cp\u003eEnter a world where every colour pops and brightness is fine-tuned for breathtaking views, all achieved by brilliant HDR10 Pro.\u003c\/p\u003e\n\u003ch2\u003eExperience superb entertainment enhanced from within\u003c\/h2\u003e\n\u003cp\u003eSmart alpha 5 AI Processor 4K Gen7 auto-optimizes audio and brightness, for full immersion in action.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation\u003c\/h2\u003e\n\u003ch3\u003eSyncs with how you watch\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eAI Acoustic Tuning:\u003c\/strong\u003e The optimal audio fits your space\u003c\/p\u003e\n\u003cp\u003eThe sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.\u003c\/p\u003e\n\u003ch2\u003eIntelligence that's bright in any light\u003c\/h2\u003e\n\u003cp\u003eCome day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro: Hear every detail of the soundscape\u003c\/h2\u003e\n\u003ch3\u003eLifelike audio soars through your space\u003c\/h3\u003e\n\u003cp\u003eHear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.\u003c\/p\u003e\n\u003ch2\u003eImpactful sound resonates\u003c\/h2\u003e\n\u003cp\u003eAI processor refinements give your sound a dynamic boost packed with power.\u003c\/p\u003e\n\u003ch2\u003eSound suits whatever you watch\u003c\/h2\u003e\n\u003cp\u003eAdaptive Sound Control balances the audio according to the genre in real-time for rich clarity.\u003c\/p\u003e\n\u003ch2\u003eEvery year new TV for 5 years\u003c\/h2\u003e\n\u003cp\u003eStay up to date with handy features and technologies through 4 promised webOS upgrades over 5 years.\u003c\/p\u003e\n\u003ch2\u003eMake your TV experience yours\u003c\/h2\u003e\n\u003cp\u003eExperience TV that's made for you with My Profile, AI Concierge, and Quick Cards.\u003c\/p\u003e\n\u003ch2\u003eUltra Big Screen: Supersizing your thrills\u003c\/h2\u003e\n\u003cp\u003eAn ultra-big display transforms all your entertainment to blockbuster scale and clarity.\u003c\/p\u003e\n\u003ch2\u003eSimplicity at your fingertips\u003c\/h2\u003e\n\u003cp\u003eAccess WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features. Dive into blockbusters and boss battles\u003c\/p\u003e\n\u003ch2\u003eSee it just as directors dreamed it\u003c\/h2\u003e\n\u003cp\u003eImmerse yourself in the most authentic cut. FILMMAKER Mode delivers movies just as the director intended with precise settings.\u003c\/p\u003e\n\u003ch2\u003eHome Cinema Experience\u003c\/h2\u003e\n\u003ch3\u003eMovie magic with the comfort of your own home\u003c\/h3\u003e\n\u003cp\u003eMovie theater ambience, recreated at home. HDR10 Pro ensures every film is presented in true glory, with exceptionally accurate colour and contrast for more immersive cinematic viewings.\u003c\/p\u003e\n\u003ch3\u003ePowerful Gameplay Dive full-speed into the action\u003c\/h3\u003e\n\u003cp\u003eImmersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.\u003c\/p\u003e\n\u003ch2\u003eControls right where you need them\u003c\/h2\u003e\n\u003cp\u003eDon't pause to use Game Optimizer and Game Dashboard.\u003c\/p\u003e\n\u003ch2\u003eAccess to all your favorite games\u003c\/h2\u003e\n\u003cp\u003eThousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003ePicture (Processing)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAI Brightness Control\u003c\/li\u003e\n\u003cli\u003ePicture Processor: A5 AI Processor 4K Gen7\u003c\/li\u003e\n\u003cli\u003eHDR (High Dynamic Range): HDR10 \/ HLG\u003c\/li\u003e\n\u003cli\u003eAI 4K Upscaling\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Tone Mapping\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eGaming\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eGame Optimiser (Game Dashboard)\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSMART TV\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThinQ\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay2\u003c\/li\u003e\n\u003cli\u003eFamily Settings\u003c\/li\u003e\n\u003cli\u003eBuilt-in Amazon Alexa\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eMagic Remote Control\u003c\/li\u003e\n\u003cli\u003eSmartphone Remote App (LG ThinQ)\u003c\/li\u003e\n\u003cli\u003eThe security update is supported until 31-12-2028\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAudio\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eBluetooth Surround Ready\u003c\/li\u003e\n\u003cli\u003eAI Sound Pro (Virtual 9.1.2 Up-mix)\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro (Auto Volume Leveling)\u003c\/li\u003e\n\u003cli\u003eAI Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eAudio Codec: AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eConnectivity\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHDMI Audio Return Channel\u003c\/li\u003e\n\u003cli\u003eeARC (HDMI 2)\u003c\/li\u003e\n\u003cli\u003eWi-Fi 5\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessibility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh Contrast\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessories Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMagic Remote MR24\u003c\/li\u003e\n\u003cli\u003ePower Cable (Detachable)\u003c\/li\u003e\n\u003cli\u003eRemote Control Batteries (AA x 2)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":48412203843930,"sku":"50UT81006LA.AEK","price":429.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/50UT81006LA.AEK.jpg?v=1723641417","url":"https:\/\/www.did.ie\/products\/lg-ut81-50-4k-ultra-hd-smart-tv-ashed-blue-50ut81006la-aek","provider":"DID Electrical","version":"1.0","type":"link"}