{"product_id":"lg-nu85-43-4k-smart-tv-charcoal-black-43nu850b6la-aei","title":"LG NU85 43\" 4K Smart TV - Charcoal Black | 43NU850B6LA.AEI","description":"\u003cdiv\u003e\n\u003ch2\u003eHow does LG NANO 4K UHD elevate clarity and detail?\u003c\/h2\u003e\n\u003cp\u003eLG NANO 4K UHD is made to reveal rich detail in every scene. Its Nano Detail Enhancer analyzes every frame to enhance contrast, detail, and brightness at a nano level. Sophisticated upscaling algorithms bring up resolution to 4K. Watch your favorite content in sharper, better quality.\u003c\/p\u003e\n\u003ch2\u003eNano Detail Enhancer - Refines contrast for more lifelike depth\u003c\/h2\u003e\n\u003cp\u003ePowered by the alpha AI Processor, your TV analyzes images to reveal nano details, boosting up contrast and depth to deliver more three-dimensional scenes.\u003c\/p\u003e\n\u003ch2\u003eHDR10 Pro - Vivid details, deeper contrast in every scene\u003c\/h2\u003e\n\u003cp\u003eOur HDR10 Pro format brings brighter highlights and deeper shadows. Dive into brighter scenes with richer detail.\u003c\/p\u003e\n\u003ch2\u003eAlpha 7 AI Processor 4K Gen9 - Upgraded for smarter, more powerful processing\u003c\/h2\u003e\n\u003cp\u003eDriven by enhanced GPU and CPU power, the alpha 7 AI Processor performs nano-scale image optimization to deliver 4K clarity with improved caontrast and three-dimensional depth.\u003c\/p\u003e\n\u003ch2\u003e4K Super Upscaling - 4K upscaling refines every frame even on Ultra Big screens\u003c\/h2\u003e\n\u003cp\u003eMaintain peak visual clarity on ultra big screens. Enhance visual clarity with 4K Super Upscaling delivers natural-looking 4K while Dynamic Tone Mapping tunes brightness and contrast for every frame.\u003c\/p\u003e\n\u003ch2\u003eVirtual 9.1.2 Ch - Immersive, surround sound with Virtual 9.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound uses sophisticated algorithms to analyze sound and upscale it to create an audio experience that emulates surround sound even without any additional external speakers.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalized content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognizes your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step guidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimizes overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Security you can trust\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote - Easily navigate and point like an air mouse to enjoy AI Hub\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI Magic Remote. With a motion sensor and scroll wheel, click, drag, and drop to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings diverse content from various platforms into a single hub for free, making it easier than ever to find content you love. Start watching without hidden costs or installing a top-box.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across supported smart ecosystems.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with a variety of content to choose from\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access over 100+ artworks, ambient videos, and other visual content to elevate your space. With regular library updates, personalize your home with curated content that reflects your style.\u003c\/p\u003e\n\u003ch2\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h2\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalize your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalized dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAuto Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eBrightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eDesign, made to elevate your space\u003c\/h2\u003e\n\u003ch3\u003eLinear Flow Design - Refined, solid finish that complements your space\u003c\/h3\u003e\n\u003cp\u003eYour TV features a modern metallic finish with real heft and a tasteful linear design that's made to elevate your space.\u003c\/p\u003e\n\u003ch2\u003eUltra Big TV - The bigger screen, the more immersive the experience\u003c\/h2\u003e\n\u003cp\u003eEnjoy sports action, every film, and game on an expansive LG NANO 4K UHD Ultra Big TV. With its vivid colors and refined picture quality, action unfolds with breathtaking scale and clarity.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sports match\u003c\/h2\u003e\n\u003ch3\u003eSports Forecast by AI Concierge - Receive game predictions with AI\u003c\/h3\u003e\n\u003cp\u003eTruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAI Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team’s game schedules, scores, and more.\u003c\/p\u003e\n\u003ch2\u003eUltimate Gameplay - Game to win with smooth performance\u003c\/h2\u003e\n\u003cp\u003eHave a great gaming experience with up to 60Hz VRR. With the first-ever BT ULL-certified controller paired with fast refresh rate, every gaming moment becomes more enjoyable.\u003c\/p\u003e\n\u003ch2\u003eWorld's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 3.0ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eFILMMAKER MODE - Watch movies as the director intended\u003c\/h3\u003e\n\u003cp\u003eFilmmaker Mode turns off extra processing and preserves the director’s chosen color, motion, and aspect ratio. Movies play back with the same look and feel intended in the studio.\u003c\/p\u003e\n\u003ch2\u003eLG Soundbar elevates every scene with fuller surround sound\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra - Full surround sound system from LG TV and Soundbar in sync\u003c\/h3\u003e\n\u003cp\u003eBy synchronizing the TV and Soundbar as one, the system expands depth and directionality for a fuller surround experience.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Color Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eNano Detail Enhancer refines texture and depth for more lifelike 4K picture\u003c\/li\u003e\n\u003cli\u003eLinear Flow Design features a refined and solid finish made to complement your space\u003c\/li\u003e\n\u003cli\u003eAward‑winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eAI Hub unlocks a smart, personalized experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003eAI HDR Remastering\u003c\/li\u003e\n\u003cli\u003eDynamic Tone Mapping\u003c\/li\u003e\n\u003cli\u003e4K Expression Enhancer\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eAI Concierge\u003c\/li\u003e\n\u003cli\u003eCopilot\u003c\/li\u003e\n\u003cli\u003eGenerative AI Image\u003c\/li\u003e\n\u003cli\u003eWorks with Hey Google\u003c\/li\u003e\n\u003cli\u003eAI Recommendation\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eHome\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Airplay\u003c\/li\u003e\n\u003cli\u003eWorks with Apple Home\u003c\/li\u003e\n\u003cli\u003eMatter (Wi-Fi)\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eLG Channels\u003c\/li\u003e\n\u003cli\u003eSports\u003c\/li\u003e\n\u003cli\u003eUsage Care\u003c\/li\u003e\n\u003cli\u003eMusic Service\u003c\/li\u003e\n\u003cli\u003eTips\u003c\/li\u003e\n\u003cli\u003eLG Link\u003c\/li\u003e\n\u003cli\u003eLG Shield\u003c\/li\u003e\n\u003cli\u003eGames Service\u003c\/li\u003e\n\u003cli\u003eHome Office\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eTeletext Page\u003c\/li\u003e\n\u003cli\u003eTeletext (Top\/Flof\/List)\u003c\/li\u003e\n\u003cli\u003e[DVB] Subtitle\u003c\/li\u003e\n\u003cli\u003eEPG (8days)\u003c\/li\u003e\n\u003cli\u003eAD (Audio Description)\u003c\/li\u003e\n\u003cli\u003eSimplink (HDMI CEC)\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eEnergy Saving Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains;\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote control\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eStand\u003c\/li\u003e\n\u003cli\u003eScrews\u003c\/li\u003e\n\u003cli\u003eUser manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54198248898906,"sku":"43NU850B6LA.AEI","price":399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/43NU850B6LA.AEI_1.jpg?v=1779717057","url":"https:\/\/www.did.ie\/products\/lg-nu85-43-4k-smart-tv-charcoal-black-43nu850b6la-aei","provider":"DID Electrical","version":"1.0","type":"link"}