{"product_id":"lg-evo-ai-g6-97-4k-smart-tv-black-oled97g64lw-aek","title":"LG evo AI G6 97\" 4K Smart TV - Black | OLED97G64LW.AEK","description":"\u003cdiv\u003e\n\u003ch2\u003eWhy LG OLED evo 97 inch G6?\u003c\/h2\u003e\n\u003cp\u003eThe next-generation OLED technology enhances every aspect of picture quality to an entirely new level. It delivers brighter visuals, Perfect Black, and Perfect Colour in any light, while preserving stunning 4K visuals with our best alpha 11 AI Processor Gen3. Experience the difference even on a 97-inch big screen.\u003c\/p\u003e\n\u003ch2\u003eBrightness Booster - Brighter visuals with Brightness Booster\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3’s new Light Boosting Algorithm delivers brighter highlights and improved detail.\u003c\/p\u003e\n\u003ch2\u003ePerfect Black \u0026amp; Perfect Colour - Perfect Black and Perfect Colour in any light\u003c\/h2\u003e\n\u003cp\u003eLG OLED TV features UL-verified Perfect Black and Perfect Colour, delivering deeper contrast, enhanced brightness, and vivid, accurate Colour. See every star clearly, even in a bright room.\u003c\/p\u003e\n\u003ch2\u003eAlpha 11 AI Processor 4K Gen3 with Dual AI Engine - New AI Processor, now with new Dual AI Engine\u003c\/h2\u003e\n\u003cp\u003eAlpha 11 AI Processor Gen3 takes OLED performance beyond limits, precisely controlling 8.3 million self-lit pixels - now even more powerful with Dual AI Engine. Going beyond a single AI engine, this advanced processing refines sharpness and texture simultaneously, delivering 4K picture quality that is sharper and more natural.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to x5.6 NPU Faster Al Neural Processing\u003c\/li\u003e\n\u003cli\u003e50% CPU Faster Processing\u003c\/li\u003e\n\u003cli\u003e70% GPU More Powerful Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED Care+ - 5 year limited panel warranty\u003c\/h2\u003e\n\u003cp\u003eYour LG OLED panel is protected for five years with reliable and worry-free coverage.\u003c\/p\u003e\n\u003ch2\u003eWhy LG AI TV?\u003c\/h2\u003e\n\u003cp\u003eLG AI TV optimises picture and sound while making every day smarter with personalised AI Hub.\u003c\/p\u003e\n\u003ch2\u003eAl Object Remastering Ultra - Hear voices clearly in every scene with Al Object Remastering Ultra\u003c\/h2\u003e\n\u003cp\u003eNo need to adjust the volume to hear voices clearly. Al Sound automatically fine-tunes voices, background music, and sound effects-even vocals and deep bass-for crystal-clear audio and an immersive experience.\u003c\/p\u003e\n\u003ch2\u003eVirtual 11.1.2 Ch - Immersive and room-filling sound with Virtual 11.1.2 Ch\u003c\/h2\u003e\n\u003cp\u003eAl Sound refines sound quality to deliver multi-dimensional audio that surrounds you, heightening your senses through deeper immersion.\u003c\/p\u003e\n\u003ch2\u003eAl Picture Pro - Upscale every frame to 4K with pixel precision\u003c\/h2\u003e\n\u003cp\u003eWith the alpha 11 Al Processor, Al Super Upscaling and Dynamic Tone Mapping Ultra processes images even faster, analysing genre, faces, and more to upscale picture to 4K with optimal depth and contrast.\u003c\/p\u003e\n\u003ch2\u003eAI HDR Remastering - Upgrade every frame to HDR quality\u003c\/h2\u003e\n\u003cp\u003eAI automatically optimises Colour, brightness, and contrast and elevates SDR picture quality to HDR levels for richer, more realistic visuals.\u003c\/p\u003e\n\u003ch2\u003eDiscover 3 standout benefits of AI Hub\u003c\/h2\u003e\n\u003ch3\u003eMulti AI Search - Advanced Multi AI search with Google Gemini and Microsoft Copilot\u003c\/h3\u003e\n\u003cp\u003eSimply say what you are searching for, then select the AI model that suits you the best. The system connects to multiple AI models to deliver broader, more relevant results.\u003c\/p\u003e\n\u003ch3\u003eAI Concierge - Get personalised content recommendations and information\u003c\/h3\u003e\n\u003cp\u003eAI Concierge suggests content and updates tailored to your interests. In This Scene provides relevant recommendations and information based on what you’re watching, while Generative AI enables searching and creating images.\u003c\/p\u003e\n\u003ch3\u003eAI Voice ID with My Page - LG AI TV recognises your voice and leads you to My Page tailored just for you!\u003c\/h3\u003e\n\u003cp\u003eTaken to My Page, you can see everything at a glance, from weather, calendar, and widgets to your favorite sports scores.\u003c\/p\u003e\n\u003ch3\u003eAl Sound Wizard - Making your sound, your way\u003c\/h3\u003e\n\u003cp\u003eYour TV adjusts the sound to your hearing preferences and optimises overall sound quality to create a sound profile tuned precisely to you.\u003c\/p\u003e\n\u003ch3\u003eAl Picture Wizard - Making your picture, your way\u003c\/h3\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences. Based on your selections, your TV creates a personalised picture just for you.\u003c\/p\u003e\n\u003ch3\u003eFar Field Voice Recognition - Full access with just your voice\u003c\/h3\u003e\n\u003cp\u003eBy using voice recognition to respond instantly to your commands, The system allows you to control, search, and enjoy your TV entirely through your voice.\u003c\/p\u003e\n\u003ch3\u003eAl Chatbot - Knowing the problem before you ask\u003c\/h3\u003e\n\u003cp\u003eWhen your TV shows signs of trouble, the system detects the issue and provides step-by-step quidance right on your screen, helping you resolve it instantly or connect to support.\u003c\/p\u003e\n\u003ch2\u003eLG Shield - Multi-layered protection with 7 core technologies\u003c\/h2\u003e\n\u003cp\u003eLG Shield's 7 core technologies ensure your data stays safe with secure data storage and management, secure cryptographic algorithms, ensured software integrity, user authentication and access control, secure data transmission, security event detection and response, and secure update management.\u003c\/p\u003e\n\u003ch2\u003eLG Shield's 7 Core Technologies\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSecure Data Storage and Management: Secure data storage through enhanced key technolog\u003c\/li\u003e\n\u003cli\u003eSecure Cryptographic Algorithm\u003c\/li\u003e\n\u003cli\u003eEnsuring Software Integrity: Credential technology for secure user authentication\u003c\/li\u003e\n\u003cli\u003eUser Authentication and Access Control: System protection and application security solutions for software integrity\u003c\/li\u003e\n\u003cli\u003eSecure Data Transmission: A verified solution ensuring integrity for security updates\u003c\/li\u003e\n\u003cli\u003eSecurity Event Transmission and Response: A solution powered by secure cryptographic algorithms\u003c\/li\u003e\n\u003cli\u003eSecurity Update Management: Real-time intrusion prevention and threat monitoring for security events\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLG Quad Protection - Your LG TV is built to last with LG Quad Protection\u003c\/h2\u003e\n\u003cp\u003eFrom hardware to software, your LG TV is protected. Built-in capacitors protect against high voltages, including lightning strikes, while semiconductors are engineered with surge protection. Silicon gel and protective coatings shield chipsets from humidity and even your data stays safe and secure with LG Shield.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightning Strikes Protection - In-built capacitors\u003c\/li\u003e\n\u003cli\u003eHumidity Protection - Silicon gel and coating around chipsets\u003c\/li\u003e\n\u003cli\u003eSurge Protection - Semi-conductor\u003c\/li\u003e\n\u003cli\u003ewebOS Protection - Data encryption, secure storage, Multi-layer security, Multi-year upgrades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Magic Remote - Unlock every AI experience with a single AI button\u003c\/h2\u003e\n\u003cp\u003eOne AI button is all it takes to access and control all AI-driven interactions. With a scroll wheel and instant voice command, every control feels effortless.\u003c\/p\u003e\n\u003ch2\u003eUltra-smooth and tear-free gameplay - Play in 4K 120Hz with G-Sync and AMD FreeSync compatible\u003c\/h2\u003e\n\u003cp\u003eUp to 120Hz delivers sharper, smoother action in every game. G-Sync Compatible and AMD FreeSync Premium keep motion stable and tear-free, while VRR and ultra-low input lag ensure every move stays fluid and responsive, giving you a clear edge in every match.\u003c\/p\u003e\n\u003ch2\u003eLow input-lag - 0.1ms response time certified, OLED responds instantly with no ghosting\u003c\/h2\u003e\n\u003cp\u003eWith its 0.1ms pixel response time and ALLM for ultra-low latency, every command is rendered with immediate precision. This heightened responsiveness keeps fast gameplay clear and controlled, offering a distinct competitive edge.\u003c\/p\u003e\n\u003ch2\u003eClear Motion - Immersive gameplay with HGiG\u003c\/h2\u003e\n\u003cp\u003eHGiG keeps HDR tone mapping true to the creator’s intent, resulting in deeper immersion with visuals that remain remarkably accurate and clear in every moment.\u003c\/p\u003e\n\u003ch2\u003eNVIDIA GeForce Now - World’s first 4K 120Hz HDR cloud gaming\u003c\/h2\u003e\n\u003cp\u003ePlay 4K 120Hz HDR games on your TV even without an extra device through NVIDIA GeForce NOW. Powered by NVIDIA Blackwell architecture, enjoy high-end cloud gaming with GeForce RTX 5080 performance.\u003c\/p\u003e\n\u003ch2\u003eBluetooth Ultra Low Latency - World's first TV to support Bluetooth Ultra Low Latency Controllers\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-low latency, high-performance cloud gaming with Bluetooth Ultra Low Latency Controller support, reducing input delay to less than 2.5ms. Enjoy seamless, responsive control that feels just like a wired connection, even when playing in the cloud.\u003c\/p\u003e\n\u003ch2\u003eLG Gaming Portal - Your one-stop hub for gaming\u003c\/h2\u003e\n\u003cp\u003eExplore thousands of games from Xbox, NVIDIA GeForce Now, native webOS apps, and more. Easily find games for remote or gamepad and even compete with other players via Challenge Mode.\u003c\/p\u003e\n\u003ch2\u003eGame Dashboard \u0026amp; Optimiser - Easily fine-tune game settings to suit your play style\u003c\/h2\u003e\n\u003cp\u003eCustomise your gaming experience easily using Game Dashboard for quick, real-time control and Game Optimiser to fine-tune your preferred settings. Adjust refresh rate, latency, and visual modes to optimise every game session with ease.\u003c\/p\u003e\n\u003ch2\u003eFlush-fit Gallery Design for minimalism\u003c\/h2\u003e\n\u003cp\u003eA slim and refined display blends naturally into your space, creating a gallery-like presence with no visible gap with the wall.\u003c\/p\u003e\n\u003ch2\u003eDiscover limitless masterpieces with LG Gallery+\u003c\/h2\u003e\n\u003ch3\u003eLG Gallery+ - Style your space with over 5000+ curated art content\u003c\/h3\u003e\n\u003cp\u003eLG Gallery+ lets you access countless artwork and content from our partners like The National Gallery, MMCA, Magnum, and more. Elevate and personalise your space with art that reflects your style.\u003c\/p\u003e\n\u003ch3\u003eDiverse Art Content - Explore a wide selection of premium art content\u003c\/h3\u003e\n\u003cp\u003eFind content that fits your style perfectly. Choose from world-renowned artworks, stunning nature landscapes, modern digital and 3D art, gaming wallpapers, and more.\u003c\/p\u003e\n\u003ch3\u003eBGM with Music Lounge - Set the right vibe with music\u003c\/h3\u003e\n\u003cp\u003eCreate the right atmosphere with music that matches your visuals. Use music recommended according to your preferences or connect via Bluetooth to play your own tracks.\u003c\/p\u003e\n\u003ch3\u003eGallery Curation - Discover auto-curated content based on your preferences\u003c\/h3\u003e\n\u003cp\u003eAnswering a series of short questions lets your TV know what kind of artworks you like. LG Gallery+ can then start serving you content recommendations personalised to your taste.\u003c\/p\u003e\n\u003ch3\u003eGenerative Al Artwork - Turn your ideas into art with Generative Al\u003c\/h3\u003e\n\u003cp\u003eBring your ideas to life with your TV's built-in generative Al. Write out a prompt to create unique artwork, and even send them to your phone via LG Link to enjoy them anywhere.\u003c\/p\u003e\n\u003ch2\u003eMy Photos - Easily access Google Photos and showcase your memories\u003c\/h2\u003e\n\u003cp\u003eConveniently connect your Google Photos account to your TV just by using your phone. Effortlessly personalise your space by using content from your own photo library.\u003c\/p\u003e\n\u003ch2\u003eInformation Board - Stay updated with an all-in-one personalised dashboard\u003c\/h2\u003e\n\u003cp\u003eSee important information at a glance. Get weather updates, sports alerts, view your Google Calendar, and even set up notifications for Home Hub, your viewing reservations and more.\u003c\/p\u003e\n\u003ch2\u003eGallery Mode - Switch from TV to artwork seamlessly\u003c\/h2\u003e\n\u003cp\u003eWith Gallery Mode turned on, your TV can continue to save energy even while displaying your selected artworks adding a touch of style and elegance to your space.\u003c\/p\u003e\n\u003ch2\u003eAI Brightness Control - Optimal brightness in any light\u003c\/h2\u003e\n\u003cp\u003eAI Brightness Control automatically adjusts the screen output based on ambient lighting, ensuring clear and comfortable viewing in any environment.\u003c\/p\u003e\n\u003ch2\u003eMotion Sensor - Responsive to your presence\u003c\/h2\u003e\n\u003cp\u003eMotion detection lets your TV respond intelligently, switching modes depending on whether or not you're nearby.\u003c\/p\u003e\n\u003ch2\u003eLG Channels - Endless entertainment for free\u003c\/h2\u003e\n\u003cp\u003eLG Channels brings together diverse content from live and on-demand platforms into a single hub, making it easier than ever to find content you love.\u003c\/p\u003e\n\u003ch2\u003eSmart Connectivity - Home Hub, your all-in-one smart home platform\u003c\/h2\u003e\n\u003cp\u003eHome Hub brings all your smart devices together. Seamlessly connect, control, and interact with your home IoT devices across Google Home and more.\u003c\/p\u003e\n\u003ch2\u003eTrue Cinema, preserved in exact detail\u003c\/h2\u003e\n\u003ch3\u003eDolby Vision \u0026amp; Ambient Filmmaker Mode\u003c\/h3\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and filmmaker mode with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch3\u003eDolby Atmos\u003c\/h3\u003e\n\u003cp\u003eBy rendering sound as immersive 360° audio objects rather than static channels, the system creates a home cinema environment where detail and depth stay true to the scene.\u003c\/p\u003e\n\u003ch2\u003eCreator Original Picture Mode - Stream it as it was meant to be seen - LG OLED evo with Prime Video\u003c\/h2\u003e\n\u003cp\u003eCreator Original Picture Mode, an industry-first picture setting exclusively available on 2026 LG OLED evo TVs, enables streaming services to deliver movies and series exactly as intended - starting with the partnership between LG and Amazon Prime Video. Picture settings - brightness, contrast, color, and more - are delivered straight from the original master and applied without any alteration. When you press play on a movie, your living room automatically becomes the screening room the creator envisioned.\u003c\/p\u003e\n\u003ch2\u003eImmerse yourself in every sporting event\u003c\/h2\u003e\n\u003ch3\u003eSports Alert - Set up alerts and never miss a moment\u003c\/h3\u003e\n\u003cp\u003eCatch every moment of the action. Set up your alerts and get notified about your team's game schedules, scores, and more.\u003c\/p\u003e\n\u003ch3\u003eSports Forecast by Al Concierge - Receive game predictions with Al\u003c\/h3\u003e\n\u003cp\u003eAl analyses your team's stats and performance to provide game predictions. Cheer harder and enjoy supporting your team armed with these Al-generated insights.\u003c\/p\u003e\n\u003ch3\u003eTruMotion - Motion smoothing that adapts to every genre\u003c\/h3\u003e\n\u003cp\u003eAl Genre Selection identifies content genre and TruMotion adjusts judder levels to apply the right amount of smoothing for a natural viewing experience from movies, sports, and more.\u003c\/p\u003e\n\u003ch2\u003eLG Sound Suite elevates every scene with fuller surround\u003c\/h2\u003e\n\u003ch3\u003eSound Suite with Dolby Atmos Flex Connect - Immersive audio tuned to your preferences\u003c\/h3\u003e\n\u003cp\u003eDAFC (Dolby Atmos FlexConnect) technology intelligently detects each speaker's position-wherever you place them and whenever you add a new one-and optimizes audio signals in real time to deliver rich, immersive sound across your entire space.\u003c\/p\u003e\n\u003ch2\u003eAccessibility - Assistive features make viewing more inclusive\u003c\/h2\u003e\n\u003cp\u003eLG TVs are designed with accessibility in mind with features such as Colour Adjustment Filter, a Sign Language Guide, and direct connectivity support for audio assistive devices.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eBrighter visuals, vivid detail with Brightness Booster powered by alpha 11 AI Processor Gen3\u003c\/li\u003e\n\u003cli\u003ePerfect Black and Perfect Colour ensures deeper contrast and vivid, accurate colour in any light\u003c\/li\u003e\n\u003cli\u003eUp to 120Hz in 4K with G-SYNC compatibility and FreeSync Premium for tear-free and immersive gameplay\u003c\/li\u003e\n\u003cli\u003eAward‑winning webOS brings advanced AI experiences - powered by Google Gemini and Microsoft Copilot\u003c\/li\u003e\n\u003cli\u003eThe AI button unlocks AI Hub for a smart, personalized experience, secured by LG Shield\u003c\/li\u003e\n\u003cli\u003e5 year limited panel warranty - protection with reliable and worry-free coverage\u003c\/li\u003e\n\u003cli\u003eFreeSync Compatible (AMD)\u003c\/li\u003e\n\u003cli\u003eHGIG Mode\u003c\/li\u003e\n\u003cli\u003eALLM (Auto Low Latency Mode)\u003c\/li\u003e\n\u003cli\u003eG-Sync Compatible (Nvidia)\u003c\/li\u003e\n\u003cli\u003eDolby Vision for Gaming (4K 120Hz)\u003c\/li\u003e\n\u003cli\u003eAnalog TV Reception\u003c\/li\u003e\n\u003cli\u003eAuto Calibration\u003c\/li\u003e\n\u003cli\u003eQFT (Quick Frame Transport)\u003c\/li\u003e\n\u003cli\u003eQMS (Quick Media Switching)\u003c\/li\u003e\n\u003cli\u003eAuto Brightness Control\u003c\/li\u003e\n\u003cli\u003eLG Sound Sync\u003c\/li\u003e\n\u003cli\u003eSound Mode Share\u003c\/li\u003e\n\u003cli\u003eSimultaneous Audio Output\u003c\/li\u003e\n\u003cli\u003eClear Voice Pro\u003c\/li\u003e\n\u003cli\u003eWOW Orchestra\u003c\/li\u003e\n\u003cli\u003eAdaptive Acoustic Tuning\u003c\/li\u003e\n\u003cli\u003eUSB Camera Compatible\u003c\/li\u003e\n\u003cli\u003eIntelligent Voice Recognition\u003c\/li\u003e\n\u003cli\u003eHands-Free Voice Control\u003c\/li\u003e\n\u003cli\u003eFull Web Browser\u003c\/li\u003e\n\u003cli\u003eMulti View\u003c\/li\u003e\n\u003cli\u003eAlways Ready\u003c\/li\u003e\n\u003cli\u003eWorks With Apple Home\u003c\/li\u003e\n\u003cli\u003eAI Chatbot\u003c\/li\u003e\n\u003cli\u003eGoogle Cast\u003c\/li\u003e\n\u003cli\u003eWorks With Apple AirPlay\u003c\/li\u003e\n\u003cli\u003eAI Voice ID\u003c\/li\u003e\n\u003cli\u003eMy Page\u003c\/li\u003e\n\u003cli\u003eGray Scale\u003c\/li\u003e\n\u003cli\u003eInvert Colors\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Magic Remote MR26GA \/ MR26GB (w\/ Number Key)\u003c\/li\u003e\n\u003cli\u003ePower Cable (TV Attached)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":54617732710746,"sku":"OLED97G64LW.AEK","price":18699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED97G64LW.AEK_1.png?v=1787314630","url":"https:\/\/www.did.ie\/products\/lg-evo-ai-g6-97-4k-smart-tv-black-oled97g64lw-aek","provider":"DID Electrical","version":"1.0","type":"link"}