{"title":"Sony TVs","description":"\u003cp\u003eExperience next-generation entertainment with Sony \u003ca href=\"https:\/\/www.did.ie\/collections\/tvs\" title=\"TVs\"\u003eTVs\u003c\/a\u003e at \u003ca rel=\"noopener\" href=\"https:\/\/www.did.ie\/\" title=\"DID Electrical\" target=\"_blank\"\u003eDID Electrical\u003c\/a\u003e. From the stunning clarity of Bravia OLED to the intelligent performance of Sony Android Smart TVs, every screen delivers breathtaking visuals and immersive sound. Whether you’re watching movies, gaming, or streaming, Sony televisions combine precision engineering with innovative technology for lifelike realism and effortless control. Explore a wide range of sizes — from \u003ca href=\"https:\/\/www.did.ie\/collections\/32-inch-tvs\" title=\"32 inch tvs\"\u003e32-inch smart TVs\u003c\/a\u003e to 75-inch 4K models — and bring cinematic brilliance into your home today.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDistinctive Qualities of Sony TVs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBravia Picture Perfection: \u003c\/strong\u003eEnjoy exceptional detail and contrast with Sony’s Bravia display technology, offering true-to-life colours and deep blacks for an authentic viewing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOLED \u0026amp; LED Innovation: \u003c\/strong\u003eChoose from \u003ca href=\"https:\/\/www.did.ie\/collections\/oled-tvs\/\" title=\"OLED TVs\"\u003eOLED\u003c\/a\u003e models for ultra-realistic visuals or LED options for powerful brightness and clarity — both powered by Sony’s advanced processing technology.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAndroid TV Intelligence: \u003c\/strong\u003eAccess streaming services, apps, and smart controls with Sony Android TVs, offering voice search, Google TV integration, and effortless navigation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmersive Audio Experience: \u003c\/strong\u003eSony’s Acoustic Surface Audio+ and Dolby Atmos deliver multidimensional sound that moves naturally with on-screen action.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming Optimised Performance: \u003c\/strong\u003eWith HDMI 2.1, low latency, and Variable Refresh Rate (VRR), Sony TVs are perfect for PlayStation and next-gen console gaming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleek, Minimalist Design: \u003c\/strong\u003eSony’s ultra-slim bezels and premium materials complement any living space, providing elegance along with exceptional performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eShopping Sony TVs with Confidence\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt DID Electrical, finding the perfect Sony TV is simple and intuitive. Whether you’re searching for a Sony Bravia Smart TV for everyday streaming or a Sony OLED for professional-level picture quality, our range caters to every space and budget. Use our detailed product filters to compare screen sizes, smart features, and connectivity options, ensuring you make the right choice for your entertainment setup.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eBoosting Your Shopping Experience at DID Electrical\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eShop Sony TVs confidently at DID Electrical, Ireland’s trusted electronics destination. Enjoy authorised Sony products, expert guidance, secure payment options, and fast nationwide delivery. Our customer support team helps you with setup, connectivity, and aftercare, so your new TV experience is seamless from start to finish. Elevate your home entertainment today with Sony innovation and DID Electrical reliability.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I connect my Sony TV to Wi-Fi without a remote?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou can use a USB mouse or Sony TV app on your smartphone to navigate to the Wi-Fi settings and connect manually.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s the difference between Sony Bravia and regular Sony TVs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBravia is Sony’s premium TV line that includes advanced picture processors, superior panels, and smart features for optimal performance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo Sony Smart TVs use Android?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, most Sony Smart TVs run on Google TV (Android), allowing access to apps, streaming services, and Google Assistant voice control.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs OLED better than LED in Sony TVs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSony OLED TVs offer deeper blacks, infinite contrast, and better viewing angles, while LED models provide higher brightness levels and affordability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat are the available sizes of Sony TVs in Ireland?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDID.ie offers a variety of sizes including 32-inch, 50-inch, 65-inch, and 75-inch Sony TVs to suit every room and setup.\u003c\/p\u003e","products":[{"product_id":"sony-bravia-xr-a90k-48-4k-smart-tv-titanium-black-xr48a90ku","title":"Sony Bravia XR A90K 48\" 4K Smart TV - Titanium Black | XR48A90KU","description":"\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.\u003c\/li\u003e\n\u003cli\u003eTake your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5\u003c\/li\u003e\n\u003cli\u003eGet the advantage in high-performance gaming with 4K\/120,10 VRR,11 ALLM as specified in HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eImmersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro\u003c\/li\u003e\n\u003cli\u003eBillions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro\u003c\/li\u003e\n\u003cli\u003eGoogle TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support\u003c\/li\u003e\n\u003cli\u003eEnjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app\u003c\/li\u003e\n\u003cli\u003eExperience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eHear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eSee blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology\u003c\/li\u003e\n\u003cli\u003eBring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling\u003c\/li\u003e\n\u003cli\u003eMulti-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar\u003c\/li\u003e\n\u003cli\u003eWith the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment\u003c\/li\u003e\n\u003cli\u003eRedesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBeauty of OLED in a compact size, perfect for gaming\u003c\/h2\u003e\n\u003cp\u003eEnjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR. Take your gaming to a whole new level of immersion, even in a smaller size.\u003c\/p\u003e\n\u003ch2\u003eNext generation picture and sound with Cognitive Intelligence\u003c\/h2\u003e\n\u003cp\u003eTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eOur Cognitive Processor XR analyzes visual information and enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. With XR OLED Contrast Pro, color and contrast are boosted in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.\u003c\/p\u003e\n\u003ch2\u003eCompact TV for gaming, immersive picture and sound\u003c\/h2\u003e\n\u003cp\u003eThe compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, pictures and sound in harmony\u003c\/h2\u003e\n\u003cp\u003eAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.\u003c\/p\u003e\n\u003ch2\u003eHands-free help from Google\u003c\/h2\u003e\n\u003cp\u003eWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, \"Hey Google, what should I watch?\". Even get answers on screen, control smart home devices, and more.\u003c\/p\u003e\n\u003ch2\u003eRenew, recycle and reduce, designed for the environment\u003c\/h2\u003e\n\u003cp\u003eOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eXR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e\n\u003ch2\u003eA wide color spectrum for real-world shades and hues\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.\u003c\/p\u003e\n\u003ch2\u003eRecreating lost texture, all your content upscaled to 4K\u003c\/h2\u003e\n\u003cp\u003eWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.\u003c\/p\u003e\n\u003ch2\u003eIntelligent motion processing for smooth, fast-moving action\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colors from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, sound follows pictures precisely\u003c\/h2\u003e\n\u003cp\u003eSound comes directly from the screen with Acoustic Surface Audio＋. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.\u003c\/p\u003e\n\u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e\n\u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003ch2\u003eVoice Zoom 2 enhances voices for clearer dialogue\u003c\/h2\u003e\n\u003cp\u003eHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).\u003c\/p\u003e\n\u003ch2\u003eSupreme picture and sound, whatever the environment\u003c\/h2\u003e\n\u003cp\u003eSit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e\n\u003ch2\u003eStep up to even better viewing, optimized with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.\u003c\/p\u003e\n\u003ch2\u003eDiscover new ways to enjoy TV with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eYou're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There’s also video chat, gesture controls, and other new experiences waiting to be explored.\u003c\/p\u003e\n\u003ch2\u003eEnjoy video chat with friends and family on the big screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.\u003c\/p\u003e\n\u003ch2\u003eWhat you want to watch, all in one place\u003c\/h2\u003e\n\u003cp\u003eEasily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.\u003c\/p\u003e\n\u003ch2\u003eJust for you\u003c\/h2\u003e\n\u003cp\u003eDiscover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.\u003c\/p\u003e\n\u003ch2\u003eEasily control your smart home\u003c\/h2\u003e\n\u003cp\u003eUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.\u003c\/p\u003e\n\u003ch2\u003eSupersize your smartphone favorites\u003c\/h2\u003e\n\u003cp\u003eQuickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.\u003c\/p\u003e\n\u003ch2\u003eSimple and premium remote, easy to use even in darkness\u003c\/h2\u003e\n\u003cp\u003eWe've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.\u003c\/p\u003e\n\u003ch2\u003eEasily find your lost remote with your voice\u003c\/h2\u003e\n\u003cp\u003eNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say \"Hey Google, find my remote\" or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.\u003c\/p\u003e\n\u003ch2\u003eEasy to wipe, always stays clean\u003c\/h2\u003e\n\u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.\u003c\/p\u003e\n\u003ch2\u003eControl all your devices with one smart remote\u003c\/h2\u003e\n\u003cp\u003eAll your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.\u003c\/p\u003e\n\u003ch2\u003eVersatile One Slate design immerses you in the action\u003c\/h2\u003e\n\u003cp\u003eOur minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.\u003c\/p\u003e\n\u003ch2\u003eEasily adjustable premium stand for desktops\u003c\/h2\u003e\n\u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.\u003c\/p\u003e\n\u003ch2\u003eMetal Flush Surface for immersive viewing\u003c\/h2\u003e\n\u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.\u003c\/p\u003e\n\u003ch2\u003eAluminum Center Plate, luxurious look and feel\u003c\/h2\u003e\n\u003cp\u003eOur metal finish stand has been designed to perfectly match the TV and harmonizes with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eEven more studio quality entertainment, as the creator intended\u003c\/h2\u003e\n\u003cp\u003eWith a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimized\u003c\/h2\u003e\n\u003cp\u003eEnjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.\u003c\/p\u003e\n\u003ch2\u003eOptimizing picture for all your favorite content\u003c\/h2\u003e\n\u003cp\u003eEnjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":41879326884028,"sku":"XR48A90KU","price":1449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/products\/XR48A90KU-1.png?v=1657274800"},{"product_id":"sony-32-hd-ready-smart-tv-black-kd32w800p1u","title":"Sony 32\" HD Ready Smart TV - Black | KD32W800P1U","description":"\n\u003ch2\u003eSONY 32\" SMART TV\u003c\/h2\u003e\n\u003ch3\u003eKey Features:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh dynamic range\u003c\/li\u003e\n\u003cli\u003eBravia engine\u003c\/li\u003e\n\u003cli\u003eAndroid tv\u003c\/li\u003e\n\u003cli\u003eVoice search\u003c\/li\u003e\n\u003cli\u003eWorks with ok google\u003c\/li\u003e\n\u003cli\u003eGoogle assistant\u003c\/li\u003e\n\u003cli\u003eChromecast built-In\u003c\/li\u003e\n\u003cli\u003eUSB rdd rec\u003c\/li\u003e\n\u003cli\u003eRecycle, Renew, Reduce\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHigh Dynamic Range\u003c\/h3\u003e\n\u003cp\u003eThis TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.\u003c\/p\u003e\n\u003ch3\u003eBRAVIA ENGINE\u003c\/h3\u003e\n\u003cp\u003eWith full digital processing, BRAVIA ENGINE produces high definition pictures with less noise from both digital high vision and analogue signals. In addition, it maximises the power of the device to improve colour and contrast so you enjoy pictures full of vivid colour and depth.\u003c\/p\u003e\n\u003ch3\u003eAndroid TV\u003c\/h3\u003e\n\u003cp\u003eFind all the entertainment you can dream of, as fast as you can talk. With advanced voice control, this Android smart TV lets you enjoy movies and shows from apps or broadcast in an instant.\u003c\/p\u003e\n\u003ch3\u003eVoice Search\u003c\/h3\u003e\n\u003cp\u003eFind your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.\u003c\/p\u003e\n\u003ch3\u003eWorks with Ok Google\u003c\/h3\u003e\n\u003cp\u003eConnect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, \"Ok Google.\u003c\/p\u003e\n\u003ch3\u003eGoogle Assistant\u003c\/h3\u003e\n\u003cp\u003eYour TV is more helpful than ever. Use your voice to find movies, stream apps, play music, and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart home devices, and more. Talk to Google to get started.\u003c\/p\u003e\n\u003ch3\u003eChromecast Built-in\u003c\/h3\u003e\n\u003cp\u003eChromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.\u003c\/p\u003e\n\u003ch3\u003eUSB HDD REC\u003c\/h3\u003e\n\u003cp\u003eStore your favourite TV shows on an external USB hard disk drive to enjoy whenever you want. USB HDD REC allows one-touch and timer recording of a digital broadcast onto any USB HDD device up to 2TB in capacity. While viewing the show, simply press REC to start recording, which will automatically stop at the end of the programme.\u003c\/p\u003e\n\u003ch3\u003eRecycle, Renew, Reduce\u003c\/h3\u003e\n\u003cp\u003eBRAVIA TVs are contributing to the protection of the environment. 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Slim and chic for your living space.\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere.\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home.\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eClear pictures. Refined and upscaled to 4K.\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. Precise dialogue.\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. 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Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch2\u003eSeamlessly blends into your wall\u003c\/h2\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch2\u003eVibration finish. Harmonises with your home.\u003c\/h2\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch2\u003eMulti-purpose stand fits your style\u003c\/h2\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch2\u003eClutter-free from every angle\u003c\/h2\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colours from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eBring cinematic pictures home\u003c\/h2\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear voice. Precise dialogue.\u003c\/h2\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch2\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h2\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch2\u003eControl your BRAVIA Theatre effortlessly\u003c\/h2\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch2\u003eSony | BRAVIA Connect app\u003c\/h2\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch2\u003eHDMI connection. Easier for everyone.\u003c\/h2\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch2\u003eSingle view, simultaneous sound\u003c\/h2\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen.\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eIMAX Enhanced sound by DTS:X\u003c\/h2\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eSONY PICTURES CORE brings the cinematic experience home\u003c\/h2\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h2\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch2\u003eSony and Prime Video bring studio pictures home\u003c\/h2\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch2\u003eImmersive movie experience\u003c\/h2\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eStay tuned. Stay calm.\u003c\/h2\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say \"Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA.\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eMore intuitive. Modern interface.\u003c\/h2\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.\u003c\/p\u003e\n\u003ch2\u003eBest seat. Anywhere. Anytime.\u003c\/h2\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\u003c\/p\u003e\n\u003ch2\u003eAuto Power Saving\u003c\/h2\u003e\n\u003cp\u003eSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\u003c\/p\u003e\n\u003ch2\u003eCamera covered, privacy protected\u003c\/h2\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to find, clean and use anytime.\u003c\/h2\u003e\n\u003cp\u003eTruly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eCheck your eco settings. See your power usage.\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eBeautiful design. Made durable. With less virgin plastic.\u003c\/h2\u003e\n\u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003ePerfect for PlayStation? 5\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported.\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49277593780570,"sku":"K55XR80PU","price":1599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR80PU-1_17832ff9-27fe-4869-a42e-033437622733.jpg?v=1724822500"},{"product_id":"sony-bravia-xr-55-4k-smart-tv-dark-silver-xr55x90lu","title":"Sony Bravia XR 55\" 4K Smart TV - Dark Silver | XR55X90LU","description":"\u003ch2\u003eAmazing brightness. Piercing contrast\u003c\/h2\u003e\n\u003cp\u003eVivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR.\u003c\/p\u003e\n\u003ch2\u003eIntense contrast,feel the depth\u003c\/h2\u003e\n\u003cp\u003eCognitive Processor XR controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.\u003c\/p\u003e\n\u003ch2\u003eSound harmonised. Pictures synchronised\u003c\/h2\u003e\n\u003cp\u003eWhatever you’re watching, Cognitive Processor XR reproduces sound that perfectly matches the action.\u003c\/p\u003e\n\u003ch2\u003eGame time. Be invincible\u003c\/h2\u003e\n\u003cp\u003eOur BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation?5 console for absolute immersion.\u003c\/p\u003e\n\u003ch2\u003eDesigned slim. Machined in metal\u003c\/h2\u003e\n\u003cp\u003eSleek, seamless and sophisticated. But the real beauty of this TV is how it focuses you on what’s important – the picture.\u003c\/p\u003e\n\u003ch2\u003eContrast intensified.Depth amplified\u003c\/h2\u003e\n\u003cp\u003eXR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.\u003c\/p\u003e\n\u003ch2\u003eExtended colour volume, now see every shade and hue\u003c\/h2\u003e\n\u003cp\u003eOver a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR, XR Triluminos Pro with a wide colour spectrum delivers natural shades in every detail.\u003c\/p\u003e\n\u003ch2\u003eEverything upscaled close to 4K quality\u003c\/h2\u003e\n\u003cp\u003eWhatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.\u003c\/p\u003e\n\u003ch2\u003eLess noise. Less blur. More clarity in every picture\u003c\/h2\u003e\n\u003cp\u003eXR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.\u003c\/p\u003e\n\u003ch2\u003eIntelligent motion processing for fast-moving, blur-free scenes\u003c\/h2\u003e\n\u003cp\u003eBy analysing motion across several frames, Cognitive Processor XR with XR Motion Clarity ensures fast-moving sports and action-packed movies stay smooth, bright and clear.\u003c\/p\u003e\n\u003ch2\u003eSynchronised. Sound and picture harmony\u003c\/h2\u003e\n\u003cp\u003eHear sound straight from the screen, perfectly matching the action. Cognitive Processor XR turns any sound immersive with more precise sound position.\u003c\/p\u003e\n\u003ch2\u003eWhat you hear matches what you see\u003c\/h2\u003e\n\u003cp\u003eWith Acoustic Multi-Audio, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.\u003c\/p\u003e\n\u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e\n\u003cp\u003eXR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003ch2\u003eClear Voice.Precise dialogue\u003c\/h2\u003e\n\u003cp\u003eVoice Zoom 2 detects voices, analyses them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.\u003c\/p\u003e\n\u003ch2\u003eAcoustic Center Sync\u003c\/h2\u003e\n\u003cp\u003eWith Acoustic Center Sync, you can turn both your compatible BRAVIA and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA XR automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eWhat you want to watch all in one place\u003c\/h2\u003e\n\u003cp\u003eBrowse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eExplore today's top movies, instantly. With BRAVIA CORE, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream and IMAX Enhanced delivers stunning visuals and expressive sound.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV - all with your voice. Even get answers, control smart home devices, and more. Just say “Ok Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eControl your smart home with help from Google\u003c\/h2\u003e\n\u003cp\u003eUse your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.\u003c\/p\u003e\n\u003ch2\u003eEasy to wipe,always stays clean\u003c\/h2\u003e\n\u003cp\u003eSay goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean. All buttons are specially coated with antibacterial material.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. 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Slim and chic for your living space.\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere.\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home.\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eClear pictures. Refined and upscaled to 4K.\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. Precise dialogue.\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. 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Made easy\u003c\/h2\u003e\n\u003cp\u003eOur Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels so much more exciting.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEntertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eIncredibly vibrant colours. Intensely sharp and clear\u003c\/h2\u003e\n\u003cp\u003eSee everything in vivid colour, powered by our 4K HDR Processor X1, which can enhance signal input dynamically over a billion colours to produce excellent clarity and contrast for extremely satisfying viewing.\u003c\/p\u003e\n\u003ch2\u003eClear sound. Powerful bass\u003c\/h2\u003e\n\u003cp\u003eEverything is clear. Our sound features and speaker technologies provide clear natural sound and rich bass for all your favourite content.\u003c\/p\u003e\n\u003ch2\u003eMinimal bezel. Maximum screen\u003c\/h2\u003e\n\u003cp\u003eFocuses you on the picture. Our Flush Surface design minimises the bezel and maximises the screen for everyday entertainment that’s amazingly immersive.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eControl\u003c\/h2\u003e\n\u003ch3\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h3\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eRemote\u003c\/h2\u003e\n\u003ch3\u003eEco Remote. Easy to clean and use\u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact Eco Remote uses approximately 80%26 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eReal-world colours in every shade and hue\u003c\/h3\u003e\n\u003cp\u003eSee life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades\u003c\/p\u003e\n\u003ch2\u003eBeautifully clear pictures, whatever you’re watching\u003c\/h2\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch2\u003eFast-moving action. Clearer and smoother.\u003c\/h2\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch2\u003eBrightness optimised, tuned to your room\u003c\/h2\u003e\n\u003cp\u003eWhether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eNever compromise sound clarity\u003c\/h3\u003e\n\u003cp\u003eHear everything with complete clarity. Our innovative X-Balanced Speaker brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eRoom-filling, Dolby Atmos sound\u003c\/h2\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eTV Design\u003c\/h2\u003e\n\u003ch3\u003eStylish look. Everyday fun\u003c\/h3\u003e\n\u003cp\u003eYour eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Enthralling viewing\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003eSlim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eComplements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eGame\u003c\/h2\u003e\n\u003ch3\u003eJaw-dropping graphics. Immersive soundscapes. Game on\u003c\/h3\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility\u003c\/h2\u003e\n\u003ch3\u003eLove the planet, smart for all\u003c\/h3\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eEnvironment\u003c\/h2\u003e\n\u003ch3\u003eBalancing environment and entertainment\u003c\/h3\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eAiming to achieve a smaller footprint\u003c\/h2\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eSave power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact Eco Remote uses approximately 80% recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eLess virgin plastic, more recycled\u003c\/h2\u003e\n\u003cp\u003eEnvironment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.\u003c\/p\u003e\n\u003ch2\u003eAccessibility\u003c\/h2\u003e\n\u003ch3\u003eAccessibility for all, whatever your needs\u003c\/h3\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment\u003c\/p\u003e\n\u003ch2\u003eInitiatives at Sony\u003c\/h2\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch2\u003eTalkback and text magnification functions\u003c\/h2\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003ch2\u003eHands-free operation, including video searches\u003c\/h2\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003ch2\u003eAccessible for all\u003c\/h2\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch2\u003eColour inversion\u003c\/h2\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch2\u003eAccessibility shortcut\u003c\/h2\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch2\u003eMenu timeout function\u003c\/h2\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch2\u003eSubtitle\u003c\/h2\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003ch2\u003eVolume preset. No more loud surprises\u003c\/h2\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search (Built-in Mic)\u003c\/li\u003e\n\u003cli\u003eBuilt-in Mic Switch (Center)\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51446756245850,"sku":"K75S38B.UKA","price":1299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55S38B.UKA-1.webp?v=1753773414"},{"product_id":"sony-bravia-3-43-4k-smart-tv-black-k43s38bp-uka","title":"Sony Bravia 3 43\" 4K Smart TV - Black | K43S38BP.UKA","description":"\u003cp\u003e4K Google TV with 4K HDR Processor X1, Triluminos Pro, 4K X-Reality PRO, X-Balanced Speaker, Dolby Atmos, gaming features and Flush Surface design.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBravia is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with Bravia\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with Sony Pictures Core. Your Bravia TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eTV for the whole family\u003c\/h2\u003e\n\u003cp\u003eWith kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eJust say what you want to see\u003c\/h2\u003e\n\u003cp\u003eFind favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies\". Just say “Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eDo more on your TV with your voice with Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just press the Google Assistant button on your remote to get started.\u003c\/p\u003e\n\u003ch2\u003eSay what you want to see\u003c\/h2\u003e\n\u003cp\u003eFind favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies\". Press the voice button on your remote to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa*\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa* enabled devices for seamless hands-free control of Bravia. With Alexa*, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on Bravia\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your Bravia with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to clean and use\u003c\/h2\u003e\n\u003cp\u003eControls everything. Our compact Eco Remote uses approximately 80[FN|Based on Sony calculation] recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with webcam.\u003c\/p\u003e\n\u003ch2\u003eReal-world colours in every shade and hue\u003c\/h2\u003e\n\u003cp\u003eSee life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades.\u003c\/p\u003e\n\u003ch2\u003eBrightness optimised, tuned to your room\u003c\/h2\u003e\n\u003cp\u003eWhether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.\u003c\/p\u003e\n\u003ch2\u003eFast-moving action. Clearer and smoother\u003c\/h2\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch2\u003eBeautifully clear pictures, whatever you’re watching\u003c\/h2\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch2\u003eRoom-filling, Dolby Atmos sound\u003c\/h2\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eSlim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eComplements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Enthralling viewing\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003eStylish look. Everyday fun\u003c\/h2\u003e\n\u003cp\u003eYour eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.\u003c\/p\u003e\n\u003ch2\u003eJaw-dropping graphics. Immersive soundscapes. Game on\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with Bravia. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBravia automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation Games to your Bravia\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible Bravia connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eLove the planet, smart for all\u003c\/h2\u003e\n\u003cp\u003eBravia is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eSave power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAiming to achieve a smaller footprint\u003c\/h2\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. Bravia helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eLess virgin plastic, more recycled\u003c\/h2\u003e\n\u003cp\u003eEnvironment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact Eco Remote\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.\u003c\/p\u003e\n\u003ch2\u003eInitiatives at Sony\u003c\/h2\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch2\u003eAccessibility for all, whatever your needs\u003c\/h2\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003eAccessible for all\u003c\/h2\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the Bravia Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch2\u003eHands-free operation, including video searches\u003c\/h2\u003e\n\u003cp\u003eUsers of Bravia with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the Bravia itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003ch2\u003eTalkback and text magnification functions\u003c\/h2\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003ch2\u003eAccessibility shortcut\u003c\/h2\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch2\u003eMenu timeout function\u003c\/h2\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch2\u003eColour inversion\u003c\/h2\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch2\u003eVolume preset. No more loud surprises.\u003c\/h2\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e\n\u003ch2\u003eSubtitle\u003c\/h2\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search (Built-in Mic)\u003c\/li\u003e\n\u003cli\u003eBuilt-in Mic Switch (Center)\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*\u003cmeta charset=\"utf-8\"\u003eAlexa functionality may be limited in Ireland\u003c\/em\u003e\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51446756475226,"sku":"K43S38BP.UKA","price":599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K43S38BP.UKA-1.png?v=1750127946"},{"product_id":"sony-bravia-3-55-4k-uhd-smart-tv-black-k55s38b-uka","title":"Sony Bravia 3 55\" 4K Smart TV - Black | K55S38B.UKA","description":"\u003ch2\u003eMade smart. Made easy\u003c\/h2\u003e\n\u003cp\u003eOur Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels so much more exciting.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEntertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eIncredibly vibrant colours. Intensely sharp and clear\u003c\/h2\u003e\n\u003cp\u003eSee everything in vivid colour, powered by our 4K HDR Processor X1, which can enhance signal input dynamically over a billion colours to produce excellent clarity and contrast for extremely satisfying viewing.\u003c\/p\u003e\n\u003ch2\u003eClear sound. Powerful bass\u003c\/h2\u003e\n\u003cp\u003eEverything is clear. Our sound features and speaker technologies provide clear natural sound and rich bass for all your favourite content.\u003c\/p\u003e\n\u003ch2\u003eMinimal bezel. Maximum screen\u003c\/h2\u003e\n\u003cp\u003eFocuses you on the picture. Our Flush Surface design minimises the bezel and maximises the screen for everyday entertainment that’s amazingly immersive.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eControl\u003c\/h2\u003e\n\u003ch3\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h3\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eRemote\u003c\/h2\u003e\n\u003ch3\u003eEco Remote. Easy to clean and use\u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact Eco Remote uses approximately 80%26 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eReal-world colours in every shade and hue\u003c\/h3\u003e\n\u003cp\u003eSee life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades\u003c\/p\u003e\n\u003ch2\u003eBeautifully clear pictures, whatever you’re watching\u003c\/h2\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch2\u003eFast-moving action. Clearer and smoother.\u003c\/h2\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch2\u003eBrightness optimised, tuned to your room\u003c\/h2\u003e\n\u003cp\u003eWhether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eNever compromise sound clarity\u003c\/h3\u003e\n\u003cp\u003eHear everything with complete clarity. Our innovative X-Balanced Speaker brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eRoom-filling, Dolby Atmos sound\u003c\/h2\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eTV Design\u003c\/h2\u003e\n\u003ch3\u003eStylish look. Everyday fun\u003c\/h3\u003e\n\u003cp\u003eYour eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Enthralling viewing\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003eSlim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eComplements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eGame\u003c\/h2\u003e\n\u003ch3\u003eJaw-dropping graphics. Immersive soundscapes. Game on\u003c\/h3\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility\u003c\/h2\u003e\n\u003ch3\u003eLove the planet, smart for all\u003c\/h3\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eEnvironment\u003c\/h2\u003e\n\u003ch3\u003eBalancing environment and entertainment\u003c\/h3\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eAiming to achieve a smaller footprint\u003c\/h2\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eSave power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact Eco Remote uses approximately 80% recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eLess virgin plastic, more recycled\u003c\/h2\u003e\n\u003cp\u003eEnvironment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.\u003c\/p\u003e\n\u003ch2\u003eAccessibility\u003c\/h2\u003e\n\u003ch3\u003eAccessibility for all, whatever your needs\u003c\/h3\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment\u003c\/p\u003e\n\u003ch2\u003eInitiatives at Sony\u003c\/h2\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch2\u003eTalkback and text magnification functions\u003c\/h2\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003ch2\u003eHands-free operation, including video searches\u003c\/h2\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003ch2\u003eAccessible for all\u003c\/h2\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch2\u003eColour inversion\u003c\/h2\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch2\u003eAccessibility shortcut\u003c\/h2\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch2\u003eMenu timeout function\u003c\/h2\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch2\u003eSubtitle\u003c\/h2\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003ch2\u003eVolume preset. No more loud surprises\u003c\/h2\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search (Built-in Mic)\u003c\/li\u003e\n\u003cli\u003eBuilt-in Mic Switch (Center)\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51446756573530,"sku":"K55S38B.UKA","price":799.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55S38B.UKA-5.webp?v=1753773413"},{"product_id":"sony-bravia-3-50-4k-smart-tv-black-k50s38b-uka","title":"Sony Bravia 3 50\" 4K Smart TV - Black | K50S38B.UKA","description":"\u003ch2\u003eMade smart. Made easy\u003c\/h2\u003e\n\u003cp\u003eOur Smart TV is exceptionally easy to use with a variety of all-in-one smart features for stress-free viewing. With a large screen, detailed pictures full of colour and dynamic sound, everything you love feels so much more exciting.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEntertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eIncredibly vibrant colours. Intensely sharp and clear\u003c\/h2\u003e\n\u003cp\u003eSee everything in vivid colour, powered by our 4K HDR Processor X1, which can enhance signal input dynamically over a billion colours to produce excellent clarity and contrast for extremely satisfying viewing.\u003c\/p\u003e\n\u003ch2\u003eClear sound. Powerful bass\u003c\/h2\u003e\n\u003cp\u003eEverything is clear. Our sound features and speaker technologies provide clear natural sound and rich bass for all your favourite content.\u003c\/p\u003e\n\u003ch2\u003eMinimal bezel. Maximum screen\u003c\/h2\u003e\n\u003cp\u003eFocuses you on the picture. Our Flush Surface design minimises the bezel and maximises the screen for everyday entertainment that’s amazingly immersive.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eControl\u003c\/h2\u003e\n\u003ch3\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h3\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eRemote\u003c\/h2\u003e\n\u003ch3\u003eEco Remote. Easy to clean and use\u003c\/h3\u003e\n\u003cp\u003eControls everything. Our compact Eco Remote uses approximately 80%26 recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003eReal-world colours in every shade and hue\u003c\/h3\u003e\n\u003cp\u003eSee life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades\u003c\/p\u003e\n\u003ch2\u003eBeautifully clear pictures, whatever you’re watching\u003c\/h2\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch2\u003eFast-moving action. Clearer and smoother.\u003c\/h2\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch2\u003eBrightness optimised, tuned to your room\u003c\/h2\u003e\n\u003cp\u003eWhether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eNever compromise sound clarity\u003c\/h3\u003e\n\u003cp\u003eHear everything with complete clarity. Our innovative X-Balanced Speaker brings distortion-free acoustics and powerful bass so you’ll miss nothing of your entertainment.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eRoom-filling, Dolby Atmos sound\u003c\/h2\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eTV Design\u003c\/h2\u003e\n\u003ch3\u003eStylish look. Everyday fun\u003c\/h3\u003e\n\u003cp\u003eYour eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Enthralling viewing\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003eSlim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eComplements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eGame\u003c\/h2\u003e\n\u003ch3\u003eJaw-dropping graphics. Immersive soundscapes. Game on\u003c\/h3\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility\u003c\/h2\u003e\n\u003ch3\u003eLove the planet, smart for all\u003c\/h3\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eEnvironment\u003c\/h2\u003e\n\u003ch3\u003eBalancing environment and entertainment\u003c\/h3\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eAiming to achieve a smaller footprint\u003c\/h2\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eSave power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact Eco Remote uses approximately 80% recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eLess virgin plastic, more recycled\u003c\/h2\u003e\n\u003cp\u003eEnvironment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15% smaller and 12% lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15%.\u003c\/p\u003e\n\u003ch2\u003eAccessibility\u003c\/h2\u003e\n\u003ch3\u003eAccessibility for all, whatever your needs\u003c\/h3\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment\u003c\/p\u003e\n\u003ch2\u003eInitiatives at Sony\u003c\/h2\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch2\u003eTalkback and text magnification functions\u003c\/h2\u003e\n\u003cp\u003eTalkback allows you to check the TV programme guides on screen or to change TV settings without looking at the screen, while the Text Magnification will display an enlarged version of the focused text at the bottom or top of the screen.\u003c\/p\u003e\n\u003ch2\u003eHands-free operation, including video searches\u003c\/h2\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. Voice commands can also be used to operate the BRAVIA itself, such as turning it on or off or changing the volume.\u003c\/p\u003e\n\u003ch2\u003eAccessible for all\u003c\/h2\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch2\u003eColour inversion\u003c\/h2\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch2\u003eAccessibility shortcut\u003c\/h2\u003e\n\u003cp\u003eAccessibility shortcut allows you to quickly and easily turn your accessibility features on or off by long-pressing the mute button on your remote control. You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch2\u003eMenu timeout function\u003c\/h2\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch2\u003eSubtitle\u003c\/h2\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n\u003ch2\u003eVolume preset. No more loud surprises\u003c\/h2\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search (Built-in Mic)\u003c\/li\u003e\n\u003cli\u003eBuilt-in Mic Switch (Center)\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51446756671834,"sku":"K50S38B.UKA","price":699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55S38B.UKA-9.webp?v=1750127947"},{"product_id":"sony-bravia-3-85-4k-smart-tv-black-k85s38bp-uka","title":"Sony Bravia 3 85\" 4K Smart TV - Black | K85S38BP.UKA","description":"\u003cp\u003e4K Google TV with 4K HDR Processor X1, Triluminos Pro, 4K X-Reality PRO, X-Balanced Speaker, Dolby Atmos, gaming features and Flush Surface design.\u003c\/p\u003e\n\u003ch2\u003eMovies come alive at home\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is made for movies. With cinematic sound and stunning visuals, your home transforms into a personal theatre.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eTV for the whole family\u003c\/h2\u003e\n\u003cp\u003eWith kids profiles, kids get their very own Google TV experience — a space that’s just for them, with their own apps and entertainment. Kids can pick from a selection of playful avatars and themes, and parents can restrict what streaming services are shown, limit watching time, and set a bedtime.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eJust say what you want to see\u003c\/h2\u003e\n\u003cp\u003eFind favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies\". Just say “Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eDo more on your TV with your voice with Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just press the Google Assistant button on your remote to get started.\u003c\/p\u003e\n\u003ch2\u003eSay what you want to see\u003c\/h2\u003e\n\u003cp\u003eFind favourites faster with voice search. Jump right to a show or movie just by saying it or try browsing with a voice search like “find action movies\". Press the voice button on your remote to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to clean and use\u003c\/h2\u003e\n\u003cp\u003eControls everything. Our compact Eco Remote uses approximately 80[FN|Based on Sony calculation] recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with webcam.\u003c\/p\u003e\n\u003ch2\u003eReal-world colours in every shade and hue\u003c\/h2\u003e\n\u003cp\u003eSee life’s true colours, vivid and bright. Triluminos Pro reproduces over a billion of them with enhanced saturation and hue for natural shades.\u003c\/p\u003e\n\u003ch2\u003eBrightness optimised, tuned to your room\u003c\/h2\u003e\n\u003cp\u003eWhether day or night, you’ll always get the best possible picture. A light sensor optimises brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones.\u003c\/p\u003e\n\u003ch2\u003eFast-moving action. Clearer and smoother\u003c\/h2\u003e\n\u003cp\u003eEnhanced clearness and smoothness when watching fast-moving action. Motionflow XR increases the number of images seen every second for smoother motion while controlling LED backlighting and reducing image blur for clearer pictures.\u003c\/p\u003e\n\u003ch2\u003eBeautifully clear pictures, whatever you’re watching\u003c\/h2\u003e\n\u003cp\u003eWatch old favourites in close to 4K quality. Our 4K X-Reality PRO analyses, cleans and refines images using our unique 4K database so you can indulge in stunning pictures from virtually any content.\u003c\/p\u003e\n\u003ch2\u003eRoom-filling, Dolby Atmos sound\u003c\/h2\u003e\n\u003cp\u003eSound from above, the sides, everywhere. Hear sound moving overhead across the screen with more depth and clarity. Dolby Atmos draws you in deeper for truly atmospheric entertainment.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely-shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eSlim Wedged Stand\u003c\/h2\u003e\n\u003cp\u003eComplements your space beautifully. This sleek and seamless stand is designed to perfectly match the TV and harmonise with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Enthralling viewing\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003eStylish look. Everyday fun\u003c\/h2\u003e\n\u003cp\u003eYour eyes are focused on the picture, not what’s around it. We’ve designed this TV with a Flush Surface that makes the bezel almost invisible.\u003c\/p\u003e\n\u003ch2\u003eJaw-dropping graphics. Immersive soundscapes. Game on\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eLove the planet, smart for all\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people’s needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eOptimising brightness and power consumption\u003c\/h2\u003e\n\u003cp\u003eSave power by optimising screen brightness to your room with ambient light sensing. Every part of a picture is optimised based on the brightness of each image.\u003c\/p\u003e\n\u003ch2\u003eAiming to achieve a smaller footprint\u003c\/h2\u003e\n\u003cp\u003eOur Road to Zero initiative aims to reduce environmental impact at every stage of our business. By 2050, we’re striving for zero environmental footprint—driven by innovation and sustainability.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eLess virgin plastic, more recycled\u003c\/h2\u003e\n\u003cp\u003eEnvironment and entertainment in harmony. This TV uses recycled materials for the rear cover, bezel and terminal bracket to reduce virgin plastic use.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact Eco Remote\u003c\/p\u003e\n\u003ch2\u003eAll your eco in one place\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Our Eco Dashboard puts everything conveniently in one place, making it easy to set up your TV for optimum environmental efficiency.\u003c\/p\u003e\n\u003ch2\u003eInitiatives at Sony\u003c\/h2\u003e\n\u003cp\u003eSony leverages creativity and technology to enhance the accessibility of our products, services, and experiences. Through our commitment to an inclusive future, we aim to create a world where everyone belongs.\u003c\/p\u003e\n\u003ch2\u003eAccessibility for all, whatever your needs\u003c\/h2\u003e\n\u003cp\u003eTechnology that adapts to you. No matter your age, ability, or environment, we make it easier for everyone to see, hear, and enjoy the best of entertainment.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003eAccessible for all\u003c\/h2\u003e\n\u003cp\u003eTo help people who are blind or have low vision set up the soundbar, tactile dots indicate a QR code for the BRAVIA Connect app, which offers screen reader support. Tactile dots on the back panel indicate the eARC HDMI terminal for connecting to a TV.\u003c\/p\u003e\n\u003ch2\u003eHands-free operation, including video searches\u003c\/h2\u003e\n\u003cp\u003eUsers of BRAVIA with Google Assistant built-in can simply say \"OK Google\" and say a task, for example, searching for a YouTube video, and it will be done. 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You can assign an accessibility feature you use the most to this shortcut.\u003c\/p\u003e\n\u003ch2\u003eMenu timeout function\u003c\/h2\u003e\n\u003cp\u003eMenu timeout can be used to extend the display time of a notification.\u003c\/p\u003e\n\u003ch2\u003eColour inversion\u003c\/h2\u003e\n\u003cp\u003eInvert the brightness of colours so that bright areas become dark, and dark areas become bright. This feature can be turned on or off as needed. If the text is easier to read with a dark or bright background colour, you can use Colour Inversion to change the background colour.\u003c\/p\u003e\n\u003ch2\u003eVolume preset. No more loud surprises.\u003c\/h2\u003e\n\u003cp\u003eThe Power-on Volume feature ensures your TV always starts at a pre-set, comfortable level, even after it’s been turned up. Enjoy consistent audio every time you power on.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e\n\u003ch2\u003eSubtitle\u003c\/h2\u003e\n\u003cp\u003eClosed captions provide on-screen transcriptions of spoken words and sound effects in your favourite shows and movies. Use the subtitle settings to capture every detail and make content accessible.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51446756770138,"sku":"K85S38BP.UKA","price":1749.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K43S38BP.UKA-8.png?v=1750127959"},{"product_id":"sony-bravia-5-55-4k-smart-tv-black-k55xr55b-uka","title":"Sony Bravia 5 55\" 4K Smart TV - Black | K55XR55B.UKA","description":"\u003cp\u003eTransform your living room into a cinematic experience with the Sony BRAVIA 5 55\" TV, featuring an advanced Mini LED display. Thousands of precisely controlled mini LEDs—powered by XR Backlight Master Drive—deliver stunning contrast with deep blacks, refined shadow detail, and vivid highlights. Sound matches the picture with Acoustic Multi-Audio technology, which transforms the screen into the speaker itself. Audio comes directly from the action, making scenes feel more immersive—so even in intense moments, like a chaotic battle, you'll hear every clash and whisper with pinpoint accuracy.\u003c\/p\u003e\n\u003ch2\u003eCinema-like contrast in every scene\u003c\/h2\u003e\n\u003cp\u003eSee lifelike 4K detail and striking contrast in every scene – exactly as the movie creator intended - with our XR Backlight Master Drive. It’s the same technology that is used in professional movie master monitors! Acoustic Multi Audio turns the screen into a speaker, just like a cinema screen, so you can see and hear the movie creator’s original intent.\u003c\/p\u003e\n\u003ch2\u003eJust how the movie creators intended you to see\u003c\/h2\u003e\n\u003cp\u003eGreat brightness and true contrast uncover depth and detail that would otherwise be missed.\u003c\/p\u003e\n\u003ch2\u003eVivid colour and true contrast\u003c\/h2\u003e\n\u003cp\u003eWith over a billion colours, from dark shades and bright hues that convey real scenes.\u003c\/p\u003e\n\u003ch2\u003eLess blur, smooth action\u003c\/h2\u003e\n\u003cp\u003eXR Motion Clarity reduces blur and enhances clarity, for bright, flawless images at any speed.\u003c\/p\u003e\n\u003ch2\u003eComplete package for home cinema\u003c\/h2\u003e\n\u003cp\u003eWith Dolby Vision \/ Atmos, DTS:X, IMAX Enhanced, and Studio Calibrated Modes by Netflix, and more.\u003c\/p\u003e\n\u003ch2\u003eMovies included on BRAVIA 5\u003c\/h2\u003e\n\u003cp\u003eFrom the latest blockbusters to classics, redeem 10 movies and 24 months of unlimited streaming.\u003c\/p\u003e\n\u003ch2\u003eDiscover how AI powers our technology\u003c\/h2\u003e\n\u003ch3\u003eUnmatched realism with our AI-powered XR processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our AI recognition system featured in our XR processor detects scenes with greater accuracy, optimising the picture for deeper realism.\u003c\/p\u003e\n\u003ch3\u003eAI recognition, for better sound\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. AI machine learning recognises human dialogue and amplifies or reduces the volume to its optimum.\u003c\/p\u003e\n\u003ch2\u003eSound-from-screen, just like at the cinema\u003c\/h2\u003e\n\u003cp\u003eUnlike other TVs, BRAVIA 5 has sound positioning tweeters that allow sound to come from where it’s happening on-screen, for the ultimate cinematic immersion.\u003c\/p\u003e\n\u003ch2\u003eTurn your TV into the centre speaker\u003c\/h2\u003e\n\u003cp\u003eWith a Sony soundbar, both the TV and compatible bar deliver precision-matched sound for ultimate immersion.\u003c\/p\u003e\n\u003ch2\u003eEverything gets the surround sound treatment\u003c\/h2\u003e\n\u003cp\u003eEven 2ch audio is upscaled to 5.1.2ch quality, surrounding you in the stadium atmosphere at home.\u003c\/p\u003e\n\u003ch2\u003eAdjust voice volume without affecting other sound\u003c\/h2\u003e\n\u003cp\u003eWith Voice Zoom 3, you can dial up and down the dialogue to suit your preference —whether it’s hearing the sports commentary more clearly or immersing yourself in the crowd’s energy.\u003c\/p\u003e\n\u003ch2\u003eWith hands-free Voice Search\u003c\/h2\u003e\n\u003cp\u003eAccess over 10,000 apps and more, with your voice. You don’t even need to find the remote!\u003c\/p\u003e\n\u003ch2\u003eWatch smartphone content on the big screen\u003c\/h2\u003e\n\u003cp\u003eFeaturing both Google Cast and Apple AirPlay, easily stream or cast your favourite content.\u003c\/p\u003e\n\u003ch2\u003eFlexible 2-way stand\u003c\/h2\u003e\n\u003cp\u003eWith our flexible stand you can switch from the standard position to the soundbar position to fit your soundbar. The narrow stand also means it fits on narrower furniture!\u003c\/p\u003e\n\u003ch2\u003eDo more with your TV\u003c\/h2\u003e\n\u003cp\u003eWith BRAVIA Cam, take video calls, enjoy optimised pictures and sound, gesture control, and more.\u003c\/p\u003e\n\u003ch2\u003eUnlock exclusive features with your PlayStation 5\u003c\/h2\u003e\n\u003cp\u003eGame Mode is automatically activated to minimise lag, maximise responsiveness, and beat the enemy.\u003c\/p\u003e\n\u003ch2\u003eCatch more detail in high contrast scenes\u003c\/h2\u003e\n\u003cp\u003eSee crucial details and stunning colours, even in the brightest and darkest parts of the screen.\u003c\/p\u003e\n\u003ch2\u003eAccess your PlayStation remotely\u003c\/h2\u003e\n\u003cp\u003eNo need to move your console from room-to-room. With Remote Play, you could even play from a friend’s house without having to move it there!\u003c\/p\u003e\n\u003ch2\u003eAll your gaming essentials in one place\u003c\/h2\u003e\n\u003cp\u003eCustomise your game with Motion Blur Reduction, a Black Equalizer to brighten your screen, and more!\u003c\/p\u003e\n\u003ch2\u003eSmooth, responsive gameplay\u003c\/h2\u003e\n\u003cp\u003eIncludes 4K\/120fps, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM).\u003c\/p\u003e\n\u003ch2\u003eSave on your energy bills\u003c\/h2\u003e\n\u003cp\u003eOur Eco Dashboard11 allows you to easily monitor and manage your energy settings.\u003c\/p\u003e\n\u003ch2\u003eSimple to use\u003c\/h2\u003e\n\u003cp\u003eQuick access buttons make life easy. The remote is made from at approximately 80% recycled materials too.\u003c\/p\u003e\n\u003ch2\u003ePartly made with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eTo reduce the use of virgin plastic, our TV is partly made with recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eAccessibility Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScreen reader\u003c\/li\u003e\n\u003cli\u003eAudio description\u003c\/li\u003e\n\u003cli\u003eClosed captions (Digital)\u003c\/li\u003e\n\u003cli\u003eText magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility shortcut\u003c\/li\u003e\n\u003cli\u003eVoice search\u003c\/li\u003e\n\u003cli\u003eAccessible initial setup with TalkBack\u003c\/li\u003e\n\u003cli\u003eMenu timeout settings\u003c\/li\u003e\n\u003cli\u003ePower-on volume settings\u003c\/li\u003e\n\u003cli\u003eTalkBack\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003cli\u003eInitial setup with TalkBack\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAcoustic Centre Sync: Pair with a compatible Sony soundbar to turn your BRAVIA 5 into a centre speaker for perfectly balanced audio across your setup\u003c\/li\u003e\n\u003cli\u003eCinematic Surround Sound: Dolby Atmos and DTS:X technologies deliver immersive, multi-dimensional sound that puts you right in the heart of the action\u003c\/li\u003e\n\u003cli\u003eIMAX Enhanced \u0026amp; 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bright\u003c\/li\u003e\n\u003cli\u003eHome cinema features\u003c\/li\u003e\n\u003cli\u003eClear sound\u003c\/li\u003e\n\u003cli\u003eGreat casual gaming\u003c\/li\u003e\n\u003cli\u003eECO Conscious\u003c\/li\u003e\n\u003cli\u003ePerfect for Playstation 5\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51690544300378,"sku":"K65S38B.UKA","price":999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K65S38B.UKA-1_d7f2f76f-f3f0-4356-befd-62af46340b92.jpg?v=1758088802"},{"product_id":"sony-bravia-5-65-4k-smart-tv-black-k65xr55b-uka","title":"Sony Bravia 5 65\" 4K Smart TV - Black | K65XR55B.UKA","description":"\u003cp\u003eThe big screen experience you’ve always wanted is here. Enjoy stunning pictures and room-filling sound that make every movie night unforgettable.\u003c\/p\u003e\n\u003ch2\u003eCinema - Your home. Your cinema\u003c\/h2\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003ch2\u003ePicture - Impressive brightness, vividly beautiful colours\u003c\/h2\u003e\n\u003cp\u003eBright, beautiful, and full of life. Our TV brings rich colours and detailed contrast, delivering every frame that feels vivid and engaging, no matter what you watch.\u003c\/p\u003e\n\u003ch2\u003eStriking contrast. Professional monitor core technology\u003c\/h2\u003e\n\u003cp\u003eEvery moment comes to life. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for stunning contrast. This beautifully captures light and shadow with precise gradation, from subtle facial shading to bold highlights.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear pictures. With AI technology\u003c\/h2\u003e\n\u003cp\u003eRediscover detail. XR Clear Image intelligently upscales your favourites to near-4K, adjusting processing based on the original content’s quality. This ensures natural textures and details shine through, while dynamic frame analysis and zone division minimise noise.\u003c\/p\u003e\n\u003ch2\u003eOver a billion vivid, real-world colours\u003c\/h2\u003e\n\u003cp\u003eSee the world's colours with all the vibrance of real life. BRAVIA 5 features a newly developed Mini LED backlight system with blue and green LEDs, expanding the colour gamut and enhancing accuracy. This, combined with our XR Triluminos Pro, reproduces over a billion shades with natural gradients of hue and saturation in every detail.\u003c\/p\u003e\n\u003ch2\u003eEven fast-moving action stays smooth, bright and clear\u003c\/h2\u003e\n\u003cp\u003eForget about blur. XR Motion Clarity analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.\u003c\/p\u003e\n\u003ch2\u003eUnmatched realism with XR Processor and AI technology\u003c\/h2\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features an AI scene recognition system that now detects and analyses with even greater accuracy, optimising the picture for deeper realism. With improved detection, every scene is finely tuned for a more lifelike viewing experience.\u003c\/p\u003e\n\u003ch2\u003eSound - Cinematic sound—hear it all\u003c\/h2\u003e\n\u003cp\u003eSit back and feel the sound transform your space. With two powerful side-mounted speakers reproducing clear sound from the screen, everyone is drawn into a movie night they won't forget.\u003c\/p\u003e\n\u003ch2\u003eTheatre-like sound, perfectly matching pictures\u003c\/h2\u003e\n\u003cp\u003eHear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio, what you see and what you hear are perfectly matched.\u003c\/p\u003e\n\u003ch2\u003eUniquely shaped for clearer sound and deeper bass\u003c\/h2\u003e\n\u003cp\u003eClarity is crucial. Unlike conventional TV speakers where sound waves can become blurred, our X-Balanced Speaker with its uniquely shaped diaphragm reduces distortion for improved sound resolution.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear voice. With AI technology.\u003c\/h2\u003e\n\u003cp\u003eNo more muffled voices. Our Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch2\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h2\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment - With BRAVIA Theatre, home becomes cinema\u003c\/h2\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of the movie theatre, home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eDesign - Harmonic Presence. Blends in naturally\u003c\/h2\u003e\n\u003cp\u003eEverything in harmony. Our new TV designs grace your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch2\u003eOne Slate. Sleek simplicity from everywhere\u003c\/h2\u003e\n\u003cp\u003eTotally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience.\u003c\/p\u003e\n\u003ch2\u003eFlush Surface. Drawing you in\u003c\/h2\u003e\n\u003cp\u003eForm and function, beautifully combined. Our unique Flush Surface design gives the TV a clean, contemporary look. This is beauty that doesn’t get in the way of your viewing.\u003c\/p\u003e\n\u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch2\u003e2-way stand—adaptable and versatile\u003c\/h2\u003e\n\u003cp\u003eSuits your space. Our 2-way stand gives you the choice of a compact inside position for smaller shelves or a soundbar-friendly setup—no need to compromise on style.\u003c\/p\u003e\n\u003ch2\u003eGame - Play Like Never Before\u003c\/h2\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s biggest games. Pair with PlayStation5 and PlayStation5 Pro console for incredible immersion.\u003c\/p\u003e\n\u003ch2\u003eEnvironment \u0026amp; Accessibility - Love the planet, smart for all\u003c\/h2\u003e\n\u003cp\u003eBRAVIA is designed to harmonise with people's needs while respecting natural resources. We're accelerating our accessibility initiatives, enabling people who are blind or deaf to use Sony’s devices, and expanding our environmental initiatives by incorporating recycled plastic into our products. Entertainment becomes more inclusive and enjoyable for all.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eGaming Multi View on Youtube\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with CalMAN\u003c\/li\u003e\n\u003cli\u003eAuto HDR Tone Mapping\u003c\/li\u003e\n\u003cli\u003eAuto Genre Picture Mode\u003c\/li\u003e\n\u003cli\u003eDynamic Backlight Control\u003c\/li\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eAccessible Initial Setup with Talkback\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-on Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003cli\u003eCI+\u003c\/li\u003e\n\u003cli\u003eDolby Vision\u003c\/li\u003e\n\u003cli\u003eVoice Zoom 3\u003c\/li\u003e\n\u003cli\u003ePower Saving Mode \/ Back Light Off Mode\u003c\/li\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51708563325274,"sku":"K65XR55B.UKA","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K65XR55B.UKA-6_b59e4601-69cf-4f6c-9ea9-719477eb8bbc.jpg?v=1758100664"},{"product_id":"sony-bravia-8-77-4k-smart-tv-dark-silver-k77xr80pu","title":"Sony Bravia 8 77\" 4K Smart TV - Dark Silver | K77XR80PU","description":"\u003ch2\u003eAesthetic slimness, blends in beautifully\u003c\/h2\u003e\n\u003cp\u003eThe perfect centrepiece for your living space with slim styling that harmonises in any environment, lifelike pictures and atmospheric sound.\u003c\/p\u003e\n\u003ch2\u003eCinema - Your home. Your cinema\u003c\/h2\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. Slim and chic for your living space\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear pictures. With AI technology\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. With AI technology\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. 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