{"title":"OLED TVs","description":"\u003cp\u003eExperience cinematic brilliance with OLED TVs from DID Electrical, where every pixel lights up independently for breathtaking contrast, vibrant colours, and deep blacks. Whether you’re upgrading your living room with a 55-inch OLED TV, exploring LG and \u003ca title=\"Samsung OLED Smart TVs\" href=\"https:\/\/www.did.ie\/collections\/samsung-oled-tvs\"\u003eSamsung OLED smart TVs\u003c\/a\u003e, or investing in an ultra-slim 4K OLED tv display, you’ll enjoy exceptional clarity, smooth motion, and immersive viewing — redefining what a television can do.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eDistinctive Qualities of OLED TVs\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSuperior Picture Quality: \u003c\/strong\u003eOLED technology delivers perfect black levels and infinite contrast, producing stunningly realistic images.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Colours and Wide Viewing Angles: \u003c\/strong\u003eEnjoy true-to-life colour accuracy and consistent brightness from every angle, making OLED ideal for any seating position.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-Thin, Modern Design: \u003c\/strong\u003eWith sleek and minimal frames, OLED TVs enhance your home décor while offering a premium viewing experience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Efficiency: \u003c\/strong\u003eOLED panels use self-lit pixels, consuming less power compared to traditional LED displays for better efficiency.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmart TV Features: \u003c\/strong\u003eAccess your favourite apps, streaming services, and voice control options with built-in smart technology.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4K and HDR Brilliance: \u003c\/strong\u003eExperience ultra-high-definition visuals with HDR support, delivering dynamic contrast and lifelike depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eShopping OLED TVs with Confidence\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eChoosing your perfect OLED TV at DID Electrical is easy and rewarding. Whether you’re comparing 43-inch oled tv to 65-inch OLED models, exploring 4K or HDR options, or deciding between LG, Samsung, or Sony, you’ll find clear product details and expert guidance to help you make the right choice. Our collection brings you premium technology, intuitive features, and exceptional image quality — making every movie night unforgettable.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eElevating Your Shopping Experience At DID Electrical\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eAt DID Electrical, we combine trusted expertise with unbeatable value. Browse our curated range of OLED TVs Ireland, enjoy secure online shopping, and benefit from fast nationwide delivery and reliable after-sales support. With DID Electrical, you’re not just buying a TV you’re upgrading your entertainment experience with Ireland’s most trusted electronics retailer.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is an OLED TV?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAn OLED TV uses organic light-emitting diodes where each pixel lights up independently, allowing perfect black levels and stunning colour contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs OLED better than LED or QLED?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, OLED TVs offer superior contrast, faster response times, and wider viewing angles, making them ideal for high-end home entertainment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAre OLED TVs good for gaming?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, many OLED models include 120Hz refresh rates and low input lag, ensuring smooth, responsive gameplay.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo OLED TVs support 4K resolution?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, nearly all OLED TVs support 4K UHD, and many also include HDR10 and Dolby Vision for enhanced picture quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes are available for OLED TVs?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt DID.ie, you’ll find OLED TVs ranging from 42 inches to 83 inches, suitable for both compact spaces and full home cinemas.\u003c\/p\u003e","products":[{"product_id":"sony-bravia-xr-a90k-48-4k-smart-tv-titanium-black-xr48a90ku","title":"Sony Bravia XR A90K 48\" 4K Smart TV - Titanium Black | XR48A90KU","description":"\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIntelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.\u003c\/li\u003e\n\u003cli\u003eTake your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5\u003c\/li\u003e\n\u003cli\u003eGet the advantage in high-performance gaming with 4K\/120,10 VRR,11 ALLM as specified in HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eImmersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro\u003c\/li\u003e\n\u003cli\u003eBillions of accurate colors deliver natural and beautiful picture quality, enhanced by XR Triluminos Pro\u003c\/li\u003e\n\u003cli\u003eGoogle TV with Google Assistant organizes your content all in one place. Stream from your Apple device with AirPlay 2 support\u003c\/li\u003e\n\u003cli\u003eEnjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app\u003c\/li\u003e\n\u003cli\u003eExperience immersive cinematic content with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode\u003c\/li\u003e\n\u003cli\u003eHear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and a built-in subwoofer for powerful bass, plus support for Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eSee blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology\u003c\/li\u003e\n\u003cli\u003eBring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling\u003c\/li\u003e\n\u003cli\u003eMulti-position stand offering two variations - low-profile setting for immersive viewing or raised to accommodate a soundbar\u003c\/li\u003e\n\u003cli\u003eWith the optional BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment\u003c\/li\u003e\n\u003cli\u003eRedesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBeauty of OLED in a compact size, perfect for gaming\u003c\/h2\u003e\n\u003cp\u003eEnjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR. Take your gaming to a whole new level of immersion, even in a smaller size.\u003c\/p\u003e\n\u003ch2\u003eNext generation picture and sound with Cognitive Intelligence\u003c\/h2\u003e\n\u003cp\u003eTake vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eOur Cognitive Processor XR analyzes visual information and enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. With XR OLED Contrast Pro, color and contrast are boosted in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.\u003c\/p\u003e\n\u003ch2\u003eCompact TV for gaming, immersive picture and sound\u003c\/h2\u003e\n\u003cp\u003eThe compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, pictures and sound in harmony\u003c\/h2\u003e\n\u003cp\u003eAcoustic Surface Audio＋ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on screen with pictures and sound in total harmony for a truly immersive experience.\u003c\/p\u003e\n\u003ch2\u003eHands-free help from Google\u003c\/h2\u003e\n\u003cp\u003eWith hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, \"Hey Google, what should I watch?\". Even get answers on screen, control smart home devices, and more.\u003c\/p\u003e\n\u003ch2\u003eRenew, recycle and reduce, designed for the environment\u003c\/h2\u003e\n\u003cp\u003eOur BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in our TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85% in its rear cover. Our unique backlight control technologies, BRAVIA CAM and sensors not only deliver high picture quality but also reduce power consumption.\u003c\/p\u003e\n\u003ch2\u003ePure blacks for real-life depth and texture\u003c\/h2\u003e\n\u003cp\u003eXR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, this OLED TV utilizes our Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.\u003c\/p\u003e\n\u003ch2\u003eA wide color spectrum for real-world shades and hues\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with our wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.\u003c\/p\u003e\n\u003ch2\u003eRecreating lost texture, all your content upscaled to 4K\u003c\/h2\u003e\n\u003cp\u003eWith XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures.\u003c\/p\u003e\n\u003ch2\u003eIntelligent motion processing for smooth, fast-moving action\u003c\/h2\u003e\n\u003cp\u003ePowered by our Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colors from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the center. Our self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eScreen is the speaker, sound follows pictures precisely\u003c\/h2\u003e\n\u003cp\u003eSound comes directly from the screen with Acoustic Surface Audio＋. Two actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear realistic sounds with clear and natural dialogue. A center subwoofer boosts bass for truly immersive cinematic sound at home.\u003c\/p\u003e\n\u003ch2\u003eAll your entertainment upscaled to 3D surround sound\u003c\/h2\u003e\n\u003cp\u003eWith BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. Our BRAVIA XR TVs are also compatible with Dolby Atmos.\u003c\/p\u003e\n\u003ch2\u003eVoice Zoom 2 enhances voices for clearer dialogue\u003c\/h2\u003e\n\u003cp\u003eHear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos experience by combining our SRS-NS7 wearable speaker with BRAVIA XR TVs for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).\u003c\/p\u003e\n\u003ch2\u003eSupreme picture and sound, whatever the environment\u003c\/h2\u003e\n\u003cp\u003eSit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and color sensor automatically adjusts picture and sound to your environment.\u003c\/p\u003e\n\u003ch2\u003eStep up to even better viewing, optimized with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eConnect your BRAVIA XR TV with BRAVIA CAM, sold separately, for an even more immersive viewing experience. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they're just right. Audio is clearer with picture brightness tailored to your viewing environment.\u003c\/p\u003e\n\u003ch2\u003eDiscover new ways to enjoy TV with BRAVIA CAM\u003c\/h2\u003e\n\u003cp\u003eYou're always in the best seat in the house with BRAVIA CAM. It recognizes where you're sitting and optimizes the picture and sound accordingly. There’s also video chat, gesture controls, and other new experiences waiting to be explored.\u003c\/p\u003e\n\u003ch2\u003eEnjoy video chat with friends and family on the big screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with your friends and family, on the big screen. Enjoy more fun by connecting your TV with BRAVIA CAM.\u003c\/p\u003e\n\u003ch2\u003eWhat you want to watch, all in one place\u003c\/h2\u003e\n\u003cp\u003eEasily access all your favorite content and services hands-free. See 700,000+ movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.\u003c\/p\u003e\n\u003ch2\u003eJust for you\u003c\/h2\u003e\n\u003cp\u003eDiscover new movies and shows from across your subscriptions and content available to you. There's even a special Kids Profile that helps you guide children to age-appropriate content so they're never watching something they shouldn't be. Set favorite kid themes, limit how long they can watch TV and even set bedtimes.\u003c\/p\u003e\n\u003ch2\u003eEasily control your smart home\u003c\/h2\u003e\n\u003cp\u003eUse your voice to control smart home devices throughout your home. Adjust room temperature, lighting, and more - just ask Google.\u003c\/p\u003e\n\u003ch2\u003eSupersize your smartphone favorites\u003c\/h2\u003e\n\u003cp\u003eQuickly and easily enjoy your favorite videos, photos, games and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Google Cast or Apple AirPlay.\u003c\/p\u003e\n\u003ch2\u003eSimple and premium remote, easy to use even in darkness\u003c\/h2\u003e\n\u003cp\u003eWe've completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use, with simplified buttons and a backlight so you can see everything clearly, even in the dark. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.\u003c\/p\u003e\n\u003ch2\u003eEasily find your lost remote with your voice\u003c\/h2\u003e\n\u003cp\u003eNever lose your remote behind sofa cushions again. With the Finder function, you simply need to say \"Hey Google, find my remote\" or press the button on the side of your TV to activate your missing remote. The remote will ring, enabling you to quickly locate it.\u003c\/p\u003e\n\u003ch2\u003eEasy to wipe, always stays clean\u003c\/h2\u003e\n\u003cp\u003eDesigned with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.\u003c\/p\u003e\n\u003ch2\u003eControl all your devices with one smart remote\u003c\/h2\u003e\n\u003cp\u003eAll your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.\u003c\/p\u003e\n\u003ch2\u003eVersatile One Slate design immerses you in the action\u003c\/h2\u003e\n\u003cp\u003eOur minimalist One Slate design with Metal Flush Surface immerses you in your favorite movies and games. A versatile adjustable stand allows you to place this compact OLED TV on a shelf or desktop and use it as a television or as the ideal gaming display.\u003c\/p\u003e\n\u003ch2\u003eEasily adjustable premium stand for desktops\u003c\/h2\u003e\n\u003cp\u003eA versatile 2-way stand with a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system. Thanks to the adjustable stand, you can also use the TV as a gaming display on a desktop.\u003c\/p\u003e\n\u003ch2\u003eMetal Flush Surface for immersive viewing\u003c\/h2\u003e\n\u003cp\u003eThe premium metal bezel is extremely narrow so your eyes naturally focus on the picture, not what's around it.\u003c\/p\u003e\n\u003ch2\u003eAluminum Center Plate, luxurious look and feel\u003c\/h2\u003e\n\u003cp\u003eOur metal finish stand has been designed to perfectly match the TV and harmonizes with your room and decor.\u003c\/p\u003e\n\u003ch2\u003eEven more studio quality entertainment, as the creator intended\u003c\/h2\u003e\n\u003cp\u003eWith a range of technologies that preserve the creators intent including an enhanced array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even professionally calibrate it for use in production edits.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimized\u003c\/h2\u003e\n\u003cp\u003eEnjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.\u003c\/p\u003e\n\u003ch2\u003eOptimizing picture for all your favorite content\u003c\/h2\u003e\n\u003cp\u003eEnjoy more content as the creator intended. With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.\u003c\/p\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":41879326884028,"sku":"XR48A90KU","price":1449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/products\/XR48A90KU-1.png?v=1657274800"},{"product_id":"sony-bravia-8-65-4k-smart-tv-dark-silver-k65xr80pu","title":"Sony Bravia 8 65\" 4K Smart TV - Dark Silver | K65XR80PU","description":"\u003ch2\u003eAesthetic slimness, blends in beautifully\u003c\/h2\u003e\n\u003cp\u003eThe perfect centrepiece for your living space with slim styling that harmonises in any environment, lifelike pictures and atmospheric sound.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. Slim and chic for your living space.\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere.\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home.\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eClear pictures. Refined and upscaled to 4K.\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. Precise dialogue.\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen men\u003c\/p\u003e\n\u003ch3\u003eHDMI connection. Easier for everyone.\u003c\/h3\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch3\u003eSingle view, simultaneous sound\u003c\/h3\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google.\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eEco - Love entertainment. Love the planet.\u003c\/h2\u003e\n\u003cp\u003eGreat pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.\u003c\/p\u003e\n\u003ch2\u003eGame - Game time. Be invincible.\u003c\/h2\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eConnectivity\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBluetooth Profile Support - Version 5.3,HID (mouse\/keyboard connectivity)\/HOGP (Low Energy device connectivity)\/SPP(Serial Port Profile)\/A2DP (stereo audio)\/AVRCP (AV remote control)\u003c\/li\u003e\n\u003cli\u003eChromecast Built-In\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003cli\u003eBravia Sync (Including HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eSimultaneous Sound Output with TV Speaker - Bluetooth A2DP Device\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSound (Processing)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDolby Audio Format Support - Dolby Audio, Dolby Atmos\u003c\/li\u003e\n\u003cli\u003eDTS Audio Format Support - DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS :X\u003c\/li\u003e\n\u003cli\u003e3D Surround Upscaling\u003c\/li\u003e\n\u003cli\u003eReady for 360 Spatial Sound Personalizer\u003c\/li\u003e\n\u003cli\u003eAcoustic Center Sync\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSoftware\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eBuilt-In Mic Switch\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eApplication Store - Google Play Store\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with Calman\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessibility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eScreen Reader\u003c\/li\u003e\n\u003cli\u003eAudio Description (Audio Key)\u003c\/li\u003e\n\u003cli\u003eColour Inversion\u003c\/li\u003e\n\u003cli\u003eClosed Caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText Magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility Shortcut\u003c\/li\u003e\n\u003cli\u003eVoice Search\u003c\/li\u003e\n\u003cli\u003eMenu Timeout Setting\u003c\/li\u003e\n\u003cli\u003ePower-On Volume Settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch Access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eUSB Type-C Cable\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":49178481295706,"sku":"K65XR80PU","price":2104.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K65XR80PU-1.jpg?v=1746454321"},{"product_id":"sony-bravia-8-55-4k-smart-tv-dark-silver-k55xr80pu","title":"Sony Bravia 8 55\" 4K Smart TV - Dark Silver | K55XR80PU","description":"\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch2\u003eSeamlessly blends into your wall\u003c\/h2\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch2\u003eVibration finish. Harmonises with your home.\u003c\/h2\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch2\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h2\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch2\u003eMulti-purpose stand fits your style\u003c\/h2\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch2\u003eClutter-free from every angle\u003c\/h2\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003eBeautiful colours from any angle\u003c\/h2\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch2\u003eBring cinematic pictures home\u003c\/h2\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eCrystal clear voice. Precise dialogue.\u003c\/h2\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch2\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h2\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch2\u003eReady for 360 Spatial Sound Personalizer\u003c\/h2\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch2\u003eControl your BRAVIA Theatre effortlessly\u003c\/h2\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch2\u003eSony | BRAVIA Connect app\u003c\/h2\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen menu.\u003c\/p\u003e\n\u003ch2\u003eHDMI connection. Easier for everyone.\u003c\/h2\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch2\u003eSingle view, simultaneous sound\u003c\/h2\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eEverything you stream. All on one screen.\u003c\/h2\u003e\n\u003cp\u003eBrowse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.\u003c\/p\u003e\n\u003ch2\u003eIMAX Enhanced sound by DTS:X\u003c\/h2\u003e\n\u003cp\u003eYou can enjoy a truly cinematic experience with select Disney+ titles on BRAVIA and BRAVIA Theatre, powered by IMAX Enhanced technology.\u003c\/p\u003e\n\u003ch2\u003eBring the cinematic experience home, enjoy movies included with BRAVIA\u003c\/h2\u003e\n\u003cp\u003eInstantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.\u003c\/p\u003e\n\u003ch2\u003eSONY PICTURES CORE brings the cinematic experience home\u003c\/h2\u003e\n\u003cp\u003eThis is how you were meant to enjoy movies. SONY PICTURES CORE Calibrated Mode has been jointly developed by our TV engineers and Sony Pictures specialists to bring studio-quality picture mastering to your living room.\u003c\/p\u003e\n\u003ch2\u003eWatch Netflix in studio quality, automatically optimised\u003c\/h2\u003e\n\u003cp\u003eSee Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.\u003c\/p\u003e\n\u003ch2\u003eSony and Prime Video bring studio pictures home\u003c\/h2\u003e\n\u003cp\u003eSee movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.\u003c\/p\u003e\n\u003ch2\u003eImmersive movie experience\u003c\/h2\u003e\n\u003cp\u003eExperience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX Enhanced, DTS:X, Dolby Vision and Dolby Atmos for an unbelievablly atmospheric and immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eStay tuned. Stay calm.\u003c\/h2\u003e\n\u003cp\u003eSee everything in a more comfortable light for peace of mind. Calm picture setting is a picture quality mode that lowers brightness and uses softer colours and contrast.\u003c\/p\u003e\n\u003ch2\u003eJust use your voice to control your TV with help from Google Assistant\u003c\/h2\u003e\n\u003cp\u003eYour TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say \"Hey Google\" to get started.\u003c\/p\u003e\n\u003ch2\u003eConnect with your Alexa\u003c\/h2\u003e\n\u003cp\u003eConnect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.\u003c\/p\u003e\n\u003ch2\u003eChromecast built-in\u003c\/h2\u003e\n\u003cp\u003eStream from your device. Easily cast movies, shows, photos, and more from your phone or tablet, right to your TV.\u003c\/p\u003e\n\u003ch2\u003eCompatible with Apple AirPlay 2\u003c\/h2\u003e\n\u003cp\u003eStream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.\u003c\/p\u003e\n\u003ch2\u003eAsk Siri to control your TV with just your voice\u003c\/h2\u003e\n\u003cp\u003eEasily and securely control a Sony TV with the Apple Home app and Siri on your Apple device, using Home technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.\u003c\/p\u003e\n\u003ch2\u003eApple Fitness+. Now on BRAVIA.\u003c\/h2\u003e\n\u003cp\u003eStream Apple Fitness+ and see on-screen metrics like timers and trainer guidance on your BRAVIA with Apple AirPlay. If you have an Apple Watch, you can also see personal metrics like heart rate and calories burned.\u003c\/p\u003e\n\u003ch2\u003eMore intuitive. Modern interface.\u003c\/h2\u003e\n\u003cp\u003eFinding your way around just got easier. We’ve redesigned our user interface for smoother operation so you can effortlessly check inputs and view settings.\u003c\/p\u003e\n\u003ch2\u003eBest seat. Anywhere. Anytime.\u003c\/h2\u003e\n\u003cp\u003eWherever you are, everything’s perfect. Detecting your position, brightness of your room environment and reflection from ambient light conditions, BRAVIA Cam adjusts brightness, contrast, sound balance and volume so your experience is optimised to where you’re sitting.\u003c\/p\u003e\n\u003ch2\u003eAuto Power Saving\u003c\/h2\u003e\n\u003cp\u003eSaves energy. With BRAVIA Cam, Auto Power Saving Mode optimises your power consumption by darkening the screen automatically when you are not in front of the TV.\u003c\/p\u003e\n\u003ch2\u003eProximity Alert\u003c\/h2\u003e\n\u003cp\u003eKeep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.\u003c\/p\u003e\n\u003ch2\u003eA handy way to control your TV\u003c\/h2\u003e\n\u003cp\u003eAs easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.\u003c\/p\u003e\n\u003ch2\u003eVideo chat on a bigger screen\u003c\/h2\u003e\n\u003cp\u003eCatch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam.\u003c\/p\u003e\n\u003ch2\u003eCamera covered, privacy protected\u003c\/h2\u003e\n\u003cp\u003eOne swipe protects your privacy. Simply use the switch on top of BRAVIA Cam to close the camera cover. Attaching and detaching BRAVIA Cam is so easy.\u003c\/p\u003e\n\u003ch2\u003eEco Remote. Easy to find, clean and use anytime.\u003c\/h2\u003e\n\u003cp\u003eTruly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80 recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.\u003c\/p\u003e\n\u003ch2\u003eBalancing environment and entertainment\u003c\/h2\u003e\n\u003cp\u003eLess environmental impact, more immersive pictures and sound. BRAVIA helps you optimise energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.\u003c\/p\u003e\n\u003ch2\u003eCheck your eco settings. See your power usage.\u003c\/h2\u003e\n\u003cp\u003eEasily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.\u003c\/p\u003e\n\u003ch2\u003eMade with recycled plastic\u003c\/h2\u003e\n\u003cp\u003eDesigned to be sustainable. Our compact premium Eco Remote uses approximately 80 recycled plastic.\u003c\/p\u003e\n\u003ch2\u003eBeautiful design. Made durable. With less virgin plastic.\u003c\/h2\u003e\n\u003cp\u003eSony-developed SORPLAS recycled plastics are used in our TVs to reduce virgin plastics by approximately 60 while maintaining durability. This TV also uses recycled materials for optical parts and 48 less plastic in its packaging.\u003c\/p\u003e\n\u003ch2\u003eLess packaging. Less CO2.\u003c\/h2\u003e\n\u003cp\u003eOur packaging is 15 smaller and 12 lighter which optimises transport efficiency and reduces CO2 emissions by as much as 15.\u003c\/p\u003e\n\u003ch2\u003ePerfect for PlayStation? 5\u003c\/h2\u003e\n\u003cp\u003eBe right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Tone Mapping\u003c\/h2\u003e\n\u003cp\u003eAuto HDR Tone Mapping instantly optimises HDR settings during your PS5 initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.\u003c\/p\u003e\n\u003ch2\u003eAuto Genre Picture Mode\u003c\/h2\u003e\n\u003cp\u003eBRAVIA automatically switches into Game Mode with PS5 to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.\u003c\/p\u003e\n\u003ch2\u003eStream PlayStation games to your BRAVIA\u003c\/h2\u003e\n\u003cp\u003eControl your PlayStation remotely wherever you have a compatible BRAVIA connected to the internet. The PS Remote Play app lets you control your PS5 or PS4 console from another room or location like a friend's house.\u003c\/p\u003e\n\u003ch2\u003eOne place for all your game settings\u003c\/h2\u003e\n\u003cp\u003eNever has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision for gaming. Supported.\u003c\/h2\u003e\n\u003cp\u003eThis is how your game world should be. Incredibly vibrant colours, lifelike contrast in light and dark, intense brightness. With Dolby Vision, gaming reaches a whole new level of depth and realism.\u003c\/p\u003e\n\u003ch2\u003eVarious features in HDMI 2.1\u003c\/h2\u003e\n\u003cp\u003eWith 4K\/120fps, a Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), our TVs give you smooth and clear movement for responsive gameplay.\u003c\/p\u003e\n\u003ch2\u003eInformation on security updates\u003c\/h2\u003e\n\u003cp\u003eWhere a Sony product contains software that is subject to updates, Sony may issue security updates and updates necessary for the proper functioning of the device.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":49277593780570,"sku":"K55XR80PU","price":1599.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K55XR80PU-1_17832ff9-27fe-4869-a42e-033437622733.jpg?v=1724822500"},{"product_id":"sony-bravia-8-65-4k-smart-tv-dark-silver-k65xr80u","title":"Sony Bravia 8 65\" 4K Smart TV - Dark Silver | K65XR80U","description":"\u003ch2\u003eAesthetic slimness, blends in beautifully\u003c\/h2\u003e\n\u003cp\u003eThe perfect centrepiece for your living space with slim styling that harmonises in any environment, lifelike pictures and atmospheric sound.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. Slim and chic for your living space.\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere.\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home.\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eClear pictures. Refined and upscaled to 4K.\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. Precise dialogue.\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.\u003c\/p\u003e\n\u003ch3\u003eReady for 360 Spatial Sound Personalizer\u003c\/h3\u003e\n\u003cp\u003eTailor your Dolby Atmos and DTS:X experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.\u003c\/p\u003e\n\u003ch3\u003eControl your BRAVIA Theatre effortlessly\u003c\/h3\u003e\n\u003cp\u003eEasily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.\u003c\/p\u003e\n\u003ch3\u003eSony | BRAVIA Connect app\u003c\/h3\u003e\n\u003cp\u003eControl BRAVIA and BRAVIA Theatre from your smartphone. With the BRAVIA Connect app, you can adjust volume and settings and even check your set up without using the remote or on screen men\u003c\/p\u003e\n\u003ch3\u003eHDMI connection. Easier for everyone.\u003c\/h3\u003e\n\u003cp\u003eNever again have trouble connecting your soundbar and TV via HDMI. Tactile dots on the ARC\/ACS terminal makes linking up easier for everyone.\u003c\/p\u003e\n\u003ch3\u003eSingle view, simultaneous sound\u003c\/h3\u003e\n\u003cp\u003eOur TV with simultaneous sound output lets you listen to a show on your headphones while your partner listens to the same show through the TV speakers. You can also change the volume using Bluetooth devices separately.\u003c\/p\u003e\n\u003ch2\u003eSmart - Entertainment you love. With help from Google.\u003c\/h2\u003e\n\u003cp\u003eGoogle TV brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.\u003c\/p\u003e\n\u003ch2\u003eEco - Love entertainment. 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Using 128 neural networks, our smartest 4K processor delivers sharpened scene-by-scene upscaling that optimises both picture and sound. Whether you're streaming your favourite shows or watching live sports, enjoy enhanced brightness, depth, contrast, motion, sound, and resolution—bringing you the ultimate 4K viewing experience with our best upscaling technology.\u003c\/p\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eOur most advanced 4K AI processor delivers exceptional clarity and detail by intelligently upscaling any content to breathtaking 4K Ultra HD, even if it wasn’t originally filmed that way. Whether you're watching news, classic films, or modern content, the processor optimises both picture and sound for an immersive viewing experience. Powered by AI and 128 neural networks, it meticulously analyses each frame and restores every detail, pixel by pixel, to ensure a stunningly lifelike image with remarkable precision.\u003c\/p\u003e\n\u003ch2\u003eOLED HDR+\u003c\/h2\u003e\n\u003cp\u003eExperience bold brightness and vivid colours like never before, with pure blacks and brilliant hues expertly balanced for a truly cinematic viewing experience. Your OLED screen delivers stunning detail, enhanced by powerful HDR brightness levels that bring out bright highlights, impeccable blacks, and exceptional depth. Every scene comes to life with remarkable clarity and precision, immersing you in a world of breathtaking visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cp\u003eExperience the smoothest motion with advanced AI technology that ensures you never miss a moment of the action. By recognising objects and text on screen, our AI intelligently smooths out fast-moving scenes for crystal-clear clarity. Whether you're tracking the flight of the ball during a big game or watching superheroes soar across the screen, every movement is rendered in pin-sharp detail for an effortlessly fluid viewing experience.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eBring cinematic sound into your home and feel every moment with immersive audio that surrounds you from all directions. Featuring 8 built-in speakers, your TV delivers rich, dynamic sound that wraps around you, creating a true theatre-like experience. Whether it's the roar of an action scene or the subtle tones of a dramatic moment, the powerful sound draws you in—so you don't just watch the action, you feel it.\u003c\/p\u003e\n\u003ch2\u003eLaserSlim Design\u003c\/h2\u003e\n\u003cp\u003eAn elegantly minimal TV design that’s gorgeous to look at, from all sides. Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eObject Tracking Sound\u003c\/h2\u003e\n\u003cp\u003eGet wrapped up in immersive multi-speaker sound that follows the action on screen, putting you right at the heart of every scene. With 5 built-in speakers, your TV creates dynamic, surround sound that moves with the action—whether it’s the roar of the crowd during a crucial match or the rush of superheroes soaring into battle. Feel every moment as the sound rises, shifts, and surrounds you, delivering a truly cinematic audio experience that pulls you into the story.\u003c\/p\u003e\n\u003ch2\u003eMotion Xcelerator 144Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth motion and virtually no lag or blur with gaming performance built for next-gen consoles and high-speed action. With support for up to 4K 144Hz and Motion Xcelerator technology, your TV delivers glitch-free, ultra-responsive gameplay and crystal-clear visuals. Whether you're on Xbox, PS5, or PC, experience seamless motion and lightning-fast response times—perfect for staying ahead in fast-paced games.\u003c\/p\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cp\u003eEnjoy authentic colour, validated by industry-leading experts at Pantone. Samsung TVs are certified for accurate representation of up to 2,030 Pantone colours and 110 added skin tones, ensuring every hue, tint, and complexion is displayed with stunning accuracy. Experience a more realistic and beautiful picture where colours look just as they were meant to be seen.\u003c\/p\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cp\u003eMinimise distracting glare and enjoy the action—not your reflection—with Samsung’s advanced Anti-Reflection technology. Designed to absorb reflections and reduce glare, you can watch comfortably even in bright rooms without having to close the curtains. And thanks to the Ultra Viewing Angle, every seat is the best seat in the house, delivering a brilliant picture with consistent clarity, even when you're not directly in front of the screen.\u003c\/p\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eSamsung TVs and soundbars create the perfect harmony for a truly cinematic viewing experience. Powered by AI, they sync together effortlessly, delivering integrated sound that elevates your entertainment. Why settle for just your TV or soundbar alone when you can combine their power for a more immersive, dynamic audio experience? With speakers that work seamlessly together, every moment feels richer, clearer, and more immersive, bringing the action to life like never before.\u003c\/p\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cp\u003eSpend less time searching and more time enjoying your favourite shows and movies with tailored recommendations from your top apps like Netflix, Disney+, YouTube, and more. With personalized suggestions, you can quickly access the latest content and dive straight into your next binge-watch or gaming session. Plus, enjoy thousands of extra TV shows and movies on Samsung TV Plus—all for free. Get the most out of your streaming experience, with instant access to everything you love, all in one place.\u003c\/p\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games from Xbox, Blacknut, and more, all without needing a console. Samsung Gaming Hub brings together the best console and streaming games, offering instant access to your favorite titles directly from your TV. No downloads, no storage limits—just turn on your TV and dive into the action. With industry-leading partners like Xbox, enjoy endless gaming without the hassle of additional hardware.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience expertly tailored sound that adapts in real-time to both what you're watching and where you're watching it. With features like Adaptive Sound Pro, your TV adjusts audio to suit your room and optimise it for the content you're enjoying. The Active Voice Amplifier enhances dialogue, ensuring it's clear and easy to hear, even in noisy environments. Whether it's movies, shows, or sports, enjoy perfectly balanced, immersive audio every time, with sound that adapts to your surroundings.\u003c\/p\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eEnjoy entertainment every day, completely free with Samsung TV Plus. Access thousands of TV shows and movies, anytime and anywhere, with no subscription required. Get instant access to live and on-demand content like The Graham Norton Show, Poldark, the latest news on Sky News, kids' shows, sports highlights, and much more. It's all at your fingertips, with no strings attached—just endless entertainment whenever you want it.\u003c\/p\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-real viewing with Samsung OLED, where each pixel is individually controlled to deliver pure blacks, bright whites, and stunning contrast. This cutting-edge technology brings colours and contrasts to life, making every scene feel vibrant and dynamic. With Pantone-validated colour accuracy, Samsung OLED ensures real-world colours that enhance every detail, allowing everything you watch to come to life with breathtaking realism. Whether it's deep shadows or bright highlights, the picture is always vivid and true-to-life.\u003c\/p\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cp\u003eWith today's TVs storing your passwords and private payment information, Samsung Knox Security ensures your data stays protected. Offering multi-layered security, constant system monitoring, and regular updates, it automatically blocks harmful attacks, giving you peace of mind while you stay entertained. Rest easy knowing your private details are safe, with robust protection built right into your TV.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cp\u003eControl your smart home effortlessly from your TV with the SmartThings app. Connect and manage all your smart devices in one place—whether it’s adjusting your smart heating, setting your washer, getting alerts when your food is ready, or monitoring your video doorbell. Simplify your routines and make life easier by seamlessly controlling everything from your TV or phone, all with the convenience of SmartThings.\u003c\/p\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cp\u003eAdd vibrant colour to every scene with AI Enhanced Colour. Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene, ensuring that from the darkest night shots to the brightest landscapes, each scene looks stunning. Enjoy consistently rich and accurate colours for a bolder, more dynamic viewing experience, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cp\u003eExperience true-to-life depth with Real Depth Enhancer, which adjusts the foreground contrast to mimic how the human eye naturally processes depth. For example, while watching a nature documentary, it enhances details like an elephant's wrinkles, while keeping the background untouched—just as your eyes would perceive the scene in real life. This technology brings more realism and depth to every scene, creating a more immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eUpgrade your viewing experience with AI-powered technology that transforms SDR content into HDR-like picture quality. Your TV intelligently analyses each scene, enhancing brightness, colour, and detail to deliver vibrant, lifelike visuals—even when you're watching non-HDR content. Enjoy brighter highlights, richer colours, and clearer details for a more immersive and dynamic picture, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cp\u003eGet the edge over your competition with AI Auto Game Mode, which automatically adjusts your TV settings based on the genre of game you're playing. Whether it’s stunning graphics for RPGs or ultra-smooth motion for racing games, AI optimises the experience so you don’t have to lift a finger. Just turn on your game and play—your TV does the rest, giving you a competitive advantage right from the start.\u003c\/p\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cp\u003eLevel up your gameplay with the ultimate gaming TV setup for a truly game-changing experience. The advanced Game Bar puts you in control, letting you optimise your settings on the fly. Effortlessly switch between wide 21:9 or ultra-wide 32:9 aspect ratios, check input lag, activate a virtual aim point, zoom in on the minimap, and more. It's everything you need to stay ahead and play at your best—right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cp\u003eSave time on manual adjustments with intelligent, automatic setting controls designed to optimise your viewing experience. With AI Mode, your TV adapts picture and sound to your preferences, offering quick access to a customisable menu that makes personalisation effortless. Enjoy crystal-clear details with adaptive brightness that adjusts to your room’s lighting, or set your ideal picture and sound profiles in advance with AI Customisation Mode. Let your TV do the thinking—so you can just sit back and enjoy.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a viewing experience that adapts to you with our advanced AI processor. It automatically detects whether you're watching sports, movies, or general content, and adjusts the picture settings based on your personal preferences. With AI content recognition, your TV optimises the visuals for every type of content—so you no longer have to tweak the settings each time you switch. Just sit back and let AI deliver the perfect picture, every time.\u003c\/p\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eControl all your devices with one convenient, solar-powered remote—no disposable batteries needed. Consciously crafted for sustainability, this universal remote charges using indoor light and even draws power from radio-frequency energy, helping reduce waste while keeping you in control. Say goodbye to battery replacements and hello to smarter, greener convenience.\u003c\/p\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cp\u003eKeep your view and your style on point with a TV that mounts near-flush to the wall. Using the Slim Fit TV Wall-Mount, you can effortlessly position your TV flat against the wall for a sleek, streamlined look that blends beautifully with your home. With almost no gap, your TV becomes a natural part of your space—elegant, minimal, and unobtrusive.\u003c\/p\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eExperience HDR gaming exactly as the creators intended—without screen tearing or stuttering. With AMD FreeSync Premium Pro, your next-gen console works seamlessly with your TV to deliver smooth, responsive gameplay combined with stunning HDR visuals. Enjoy rich colour, sharp detail, and fluid motion for an exceptional gaming experience that pulls you right into the action.\u003c\/p\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cp\u003eSet your hands free with Universal Gestures, allowing you to control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, you can effortlessly navigate and adjust settings on your TV using intuitive wrist movements. It's a hands-free, seamless experience that makes managing your entertainment easier than ever.\u003c\/p\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cp\u003eUnlock cinematic picture quality in seconds using just your smartphone. With the Samsung SmartThings app, simply use your phone’s camera for easy TV colour calibration, ensuring true-to-life colours and enhanced visuals. It’s a quick and effortless way to bring cinema-like picture quality right to your screen.\u003c\/p\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cp\u003eGive yourself an edge over the competition with a TV that adapts as quickly as you play. With Auto Game Mode, your TV detects when you're ready to game and automatically switches to minimise input lag, ensuring incredibly fast response times. Whether it's a crucial racing move or a high-stakes action sequence, you’ll experience smooth, lag-free gameplay that keeps you in the zone.\u003c\/p\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy effortlessly with AI Energy Mode and SmartThings. AI Energy Mode adjusts your TV’s brightness based on the content you're watching and the ambient light in your room, reducing overall energy consumption. Plus, with SmartThings, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV, helping you keep track of your energy efficiency and make smarter, eco-friendly choices.\u003c\/p\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cp\u003eNever miss another moment with Multi View, allowing you to play your mobile content alongside your TV on the same screen. Simply pair your smartphone with your TV using screen mirroring to split the big screen. It’s perfect for keeping an eye on the football score while watching a movie or juggling multiple things at once, so you never have to choose between your favorite content.\u003c\/p\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cp\u003eControl your TV effortlessly with your favourite Voice Assistant—Bixby or Alexa—built right into your TV. Simply ask them to change the volume, find a new series, view your holiday photos, or even check on your connected smart home devices. With voice control, the possibilities are endless—you just need to ask.\u003c\/p\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cp\u003eTransform your home into a personal gym with Samsung Smart TV and elevate your wellness journey. The Samsung Health app provides free access to over 3,000 hours of premium fitness content from top partners like EvolveYou, Calm, Fitplan, Echelon, and Jillian Michaels Fitness, Obé, Barre3, and Brooke Burke Body. Start new workout routines, enjoy family challenges, and track your progress with the Smart Trainer feature, all from the comfort of your home. It’s the ultimate way to stay fit and healthy, with everything you need right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eObject Tracking Sound\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub\u003c\/li\u003e\n\u003cli\u003eMatter Hub\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eIoT-Sensor Functionality\u003c\/li\u003e\n\u003cli\u003eQuick Remote\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eHue Sync\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n\n","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51209164194138,"sku":"QE83S90FAEXXU","price":4999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE83S90FAEXXU-8_5ba1c026-aa04-4ee4-9a0a-907f61c29e9f.jpg?v=1771935801"},{"product_id":"samsung-s90f-48-4k-smart-tv-graphite-black-qe48s90faexxu","title":"Samsung S90F 48\" 4K Smart TV - Graphite Black | QE48S90FAEXXU","description":"p \u003cdiv\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n  \n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cp\u003eExperience our most advanced 4K AI enhancements that transform your entertainment with exceptional clarity and realism. Using 128 neural networks, our smartest 4K processor delivers sharpened scene-by-scene upscaling that optimises both picture and sound. Whether you're streaming your favourite shows or watching live sports, enjoy enhanced brightness, depth, contrast, motion, sound, and resolution—bringing you the ultimate 4K viewing experience with our best upscaling technology.\u003c\/p\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eOur most advanced 4K AI processor delivers exceptional clarity and detail by intelligently upscaling any content to breathtaking 4K Ultra HD, even if it wasn’t originally filmed that way. Whether you're watching news, classic films, or modern content, the processor optimises both picture and sound for an immersive viewing experience. Powered by AI and 128 neural networks, it meticulously analyses each frame and restores every detail, pixel by pixel, to ensure a stunningly lifelike image with remarkable precision.\u003c\/p\u003e\n\u003ch2\u003eOLED HDR+\u003c\/h2\u003e\n\u003cp\u003eExperience bold brightness and vivid colours like never before, with pure blacks and brilliant hues expertly balanced for a truly cinematic viewing experience. Your OLED screen delivers stunning detail, enhanced by powerful HDR brightness levels that bring out bright highlights, impeccable blacks, and exceptional depth. Every scene comes to life with remarkable clarity and precision, immersing you in a world of breathtaking visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cp\u003eExperience the smoothest motion with advanced AI technology that ensures you never miss a moment of the action. By recognising objects and text on screen, our AI intelligently smooths out fast-moving scenes for crystal-clear clarity. Whether you're tracking the flight of the ball during a big game or watching superheroes soar across the screen, every movement is rendered in pin-sharp detail for an effortlessly fluid viewing experience.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eBring cinematic sound into your home and feel every moment with immersive audio that surrounds you from all directions. Featuring 8 built-in speakers, your TV delivers rich, dynamic sound that wraps around you, creating a true theatre-like experience. Whether it's the roar of an action scene or the subtle tones of a dramatic moment, the powerful sound draws you in—so you don't just watch the action, you feel it.\u003c\/p\u003e\n\u003ch2\u003eLaserSlim Design\u003c\/h2\u003e\n\u003cp\u003eAn elegantly minimal TV design that’s gorgeous to look at, from all sides. Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eObject Tracking Sound\u003c\/h2\u003e\n\u003cp\u003eGet wrapped up in immersive multi-speaker sound that follows the action on screen, putting you right at the heart of every scene. With 5 built-in speakers, your TV creates dynamic, surround sound that moves with the action—whether it’s the roar of the crowd during a crucial match or the rush of superheroes soaring into battle. Feel every moment as the sound rises, shifts, and surrounds you, delivering a truly cinematic audio experience that pulls you into the story.\u003c\/p\u003e\n\u003ch2\u003eMotion Xcelerator 144Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth motion and virtually no lag or blur with gaming performance built for next-gen consoles and high-speed action. With support for up to 4K 144Hz and Motion Xcelerator technology, your TV delivers glitch-free, ultra-responsive gameplay and crystal-clear visuals. Whether you're on Xbox, PS5, or PC, experience seamless motion and lightning-fast response times—perfect for staying ahead in fast-paced games.\u003c\/p\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cp\u003eEnjoy authentic colour, validated by industry-leading experts at Pantone. Samsung TVs are certified for accurate representation of up to 2,030 Pantone colours and 110 added skin tones, ensuring every hue, tint, and complexion is displayed with stunning accuracy. Experience a more realistic and beautiful picture where colours look just as they were meant to be seen.\u003c\/p\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cp\u003eMinimise distracting glare and enjoy the action—not your reflection—with Samsung’s advanced Anti-Reflection technology. Designed to absorb reflections and reduce glare, you can watch comfortably even in bright rooms without having to close the curtains. And thanks to the Ultra Viewing Angle, every seat is the best seat in the house, delivering a brilliant picture with consistent clarity, even when you're not directly in front of the screen.\u003c\/p\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eSamsung TVs and soundbars create the perfect harmony for a truly cinematic viewing experience. Powered by AI, they sync together effortlessly, delivering integrated sound that elevates your entertainment. Why settle for just your TV or soundbar alone when you can combine their power for a more immersive, dynamic audio experience? With speakers that work seamlessly together, every moment feels richer, clearer, and more immersive, bringing the action to life like never before.\u003c\/p\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cp\u003eSpend less time searching and more time enjoying your favourite shows and movies with tailored recommendations from your top apps like Netflix, Disney+, YouTube, and more. With personalized suggestions, you can quickly access the latest content and dive straight into your next binge-watch or gaming session. Plus, enjoy thousands of extra TV shows and movies on Samsung TV Plus—all for free. Get the most out of your streaming experience, with instant access to everything you love, all in one place.\u003c\/p\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games from Xbox, Blacknut, and more, all without needing a console. Samsung Gaming Hub brings together the best console and streaming games, offering instant access to your favorite titles directly from your TV. No downloads, no storage limits—just turn on your TV and dive into the action. With industry-leading partners like Xbox, enjoy endless gaming without the hassle of additional hardware.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience expertly tailored sound that adapts in real-time to both what you're watching and where you're watching it. With features like Adaptive Sound Pro, your TV adjusts audio to suit your room and optimise it for the content you're enjoying. The Active Voice Amplifier enhances dialogue, ensuring it's clear and easy to hear, even in noisy environments. Whether it's movies, shows, or sports, enjoy perfectly balanced, immersive audio every time, with sound that adapts to your surroundings.\u003c\/p\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eEnjoy entertainment every day, completely free with Samsung TV Plus. Access thousands of TV shows and movies, anytime and anywhere, with no subscription required. Get instant access to live and on-demand content like The Graham Norton Show, Poldark, the latest news on Sky News, kids' shows, sports highlights, and much more. It's all at your fingertips, with no strings attached—just endless entertainment whenever you want it.\u003c\/p\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-real viewing with Samsung OLED, where each pixel is individually controlled to deliver pure blacks, bright whites, and stunning contrast. This cutting-edge technology brings colours and contrasts to life, making every scene feel vibrant and dynamic. With Pantone-validated colour accuracy, Samsung OLED ensures real-world colours that enhance every detail, allowing everything you watch to come to life with breathtaking realism. Whether it's deep shadows or bright highlights, the picture is always vivid and true-to-life.\u003c\/p\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cp\u003eWith today's TVs storing your passwords and private payment information, Samsung Knox Security ensures your data stays protected. Offering multi-layered security, constant system monitoring, and regular updates, it automatically blocks harmful attacks, giving you peace of mind while you stay entertained. Rest easy knowing your private details are safe, with robust protection built right into your TV.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cp\u003eControl your smart home effortlessly from your TV with the SmartThings app. Connect and manage all your smart devices in one place—whether it’s adjusting your smart heating, setting your washer, getting alerts when your food is ready, or monitoring your video doorbell. Simplify your routines and make life easier by seamlessly controlling everything from your TV or phone, all with the convenience of SmartThings.\u003c\/p\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cp\u003eAdd vibrant colour to every scene with AI Enhanced Colour. Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene, ensuring that from the darkest night shots to the brightest landscapes, each scene looks stunning. Enjoy consistently rich and accurate colours for a bolder, more dynamic viewing experience, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cp\u003eExperience true-to-life depth with Real Depth Enhancer, which adjusts the foreground contrast to mimic how the human eye naturally processes depth. For example, while watching a nature documentary, it enhances details like an elephant's wrinkles, while keeping the background untouched—just as your eyes would perceive the scene in real life. This technology brings more realism and depth to every scene, creating a more immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eUpgrade your viewing experience with AI-powered technology that transforms SDR content into HDR-like picture quality. Your TV intelligently analyses each scene, enhancing brightness, colour, and detail to deliver vibrant, lifelike visuals—even when you're watching non-HDR content. Enjoy brighter highlights, richer colours, and clearer details for a more immersive and dynamic picture, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cp\u003eGet the edge over your competition with AI Auto Game Mode, which automatically adjusts your TV settings based on the genre of game you're playing. Whether it’s stunning graphics for RPGs or ultra-smooth motion for racing games, AI optimises the experience so you don’t have to lift a finger. Just turn on your game and play—your TV does the rest, giving you a competitive advantage right from the start.\u003c\/p\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cp\u003eLevel up your gameplay with the ultimate gaming TV setup for a truly game-changing experience. The advanced Game Bar puts you in control, letting you optimise your settings on the fly. Effortlessly switch between wide 21:9 or ultra-wide 32:9 aspect ratios, check input lag, activate a virtual aim point, zoom in on the minimap, and more. It's everything you need to stay ahead and play at your best—right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cp\u003eSave time on manual adjustments with intelligent, automatic setting controls designed to optimise your viewing experience. With AI Mode, your TV adapts picture and sound to your preferences, offering quick access to a customisable menu that makes personalisation effortless. Enjoy crystal-clear details with adaptive brightness that adjusts to your room’s lighting, or set your ideal picture and sound profiles in advance with AI Customisation Mode. Let your TV do the thinking—so you can just sit back and enjoy.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a viewing experience that adapts to you with our advanced AI processor. It automatically detects whether you're watching sports, movies, or general content, and adjusts the picture settings based on your personal preferences. With AI content recognition, your TV optimises the visuals for every type of content—so you no longer have to tweak the settings each time you switch. Just sit back and let AI deliver the perfect picture, every time.\u003c\/p\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eControl all your devices with one convenient, solar-powered remote—no disposable batteries needed. Consciously crafted for sustainability, this universal remote charges using indoor light and even draws power from radio-frequency energy, helping reduce waste while keeping you in control. Say goodbye to battery replacements and hello to smarter, greener convenience.\u003c\/p\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cp\u003eKeep your view and your style on point with a TV that mounts near-flush to the wall. Using the Slim Fit TV Wall-Mount, you can effortlessly position your TV flat against the wall for a sleek, streamlined look that blends beautifully with your home. With almost no gap, your TV becomes a natural part of your space—elegant, minimal, and unobtrusive.\u003c\/p\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eExperience HDR gaming exactly as the creators intended—without screen tearing or stuttering. With AMD FreeSync Premium Pro, your next-gen console works seamlessly with your TV to deliver smooth, responsive gameplay combined with stunning HDR visuals. Enjoy rich colour, sharp detail, and fluid motion for an exceptional gaming experience that pulls you right into the action.\u003c\/p\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cp\u003eSet your hands free with Universal Gestures, allowing you to control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, you can effortlessly navigate and adjust settings on your TV using intuitive wrist movements. It's a hands-free, seamless experience that makes managing your entertainment easier than ever.\u003c\/p\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cp\u003eUnlock cinematic picture quality in seconds using just your smartphone. With the Samsung SmartThings app, simply use your phone’s camera for easy TV colour calibration, ensuring true-to-life colours and enhanced visuals. It’s a quick and effortless way to bring cinema-like picture quality right to your screen.\u003c\/p\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cp\u003eGive yourself an edge over the competition with a TV that adapts as quickly as you play. With Auto Game Mode, your TV detects when you're ready to game and automatically switches to minimise input lag, ensuring incredibly fast response times. Whether it's a crucial racing move or a high-stakes action sequence, you’ll experience smooth, lag-free gameplay that keeps you in the zone.\u003c\/p\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy effortlessly with AI Energy Mode and SmartThings. AI Energy Mode adjusts your TV’s brightness based on the content you're watching and the ambient light in your room, reducing overall energy consumption. Plus, with SmartThings, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV, helping you keep track of your energy efficiency and make smarter, eco-friendly choices.\u003c\/p\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cp\u003eNever miss another moment with Multi View, allowing you to play your mobile content alongside your TV on the same screen. Simply pair your smartphone with your TV using screen mirroring to split the big screen. It’s perfect for keeping an eye on the football score while watching a movie or juggling multiple things at once, so you never have to choose between your favorite content.\u003c\/p\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cp\u003eControl your TV effortlessly with your favourite Voice Assistant—Bixby or Alexa—built right into your TV. Simply ask them to change the volume, find a new series, view your holiday photos, or even check on your connected smart home devices. With voice control, the possibilities are endless—you just need to ask.\u003c\/p\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cp\u003eTransform your home into a personal gym with Samsung Smart TV and elevate your wellness journey. The Samsung Health app provides free access to over 3,000 hours of premium fitness content from top partners like EvolveYou, Calm, Fitplan, Echelon, and Jillian Michaels Fitness, Obé, Barre3, and Brooke Burke Body. Start new workout routines, enjoy family challenges, and track your progress with the Smart Trainer feature, all from the comfort of your home. It’s the ultimate way to stay fit and healthy, with everything you need right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eObject Tracking Sound\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub\u003c\/li\u003e\n\u003cli\u003eMatter Hub\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eIoT-Sensor Functionality\u003c\/li\u003e\n\u003cli\u003eQuick Remote\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eHue Sync\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51209164161370,"sku":"QE48S90FAEXXU","price":1149.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE48S90FAEXXU-8_a3f73e15-5768-4c0d-a6a0-d6db36852043.jpg?v=1771933977"},{"product_id":"samsung-s90f-55-4k-smart-tv-graphite-black-qe55s90faexxu","title":"Samsung S90F 55\" 4K Smart TV - Graphite Black | QE55S90FAEXXU","description":"\u003cbr\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cp\u003eExperience our most advanced 4K AI enhancements that transform your entertainment with exceptional clarity and realism. Using 128 neural networks, our smartest 4K processor delivers sharpened scene-by-scene upscaling that optimises both picture and sound. Whether you're streaming your favourite shows or watching live sports, enjoy enhanced brightness, depth, contrast, motion, sound, and resolution—bringing you the ultimate 4K viewing experience with our best upscaling technology.\u003c\/p\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eOur most advanced 4K AI processor delivers exceptional clarity and detail by intelligently upscaling any content to breathtaking 4K Ultra HD, even if it wasn’t originally filmed that way. Whether you're watching news, classic films, or modern content, the processor optimises both picture and sound for an immersive viewing experience. Powered by AI and 128 neural networks, it meticulously analyses each frame and restores every detail, pixel by pixel, to ensure a stunningly lifelike image with remarkable precision.\u003c\/p\u003e\n\u003ch2\u003eOLED HDR+\u003c\/h2\u003e\n\u003cp\u003eExperience bold brightness and vivid colours like never before, with pure blacks and brilliant hues expertly balanced for a truly cinematic viewing experience. Your OLED screen delivers stunning detail, enhanced by powerful HDR brightness levels that bring out bright highlights, impeccable blacks, and exceptional depth. Every scene comes to life with remarkable clarity and precision, immersing you in a world of breathtaking visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cp\u003eExperience the smoothest motion with advanced AI technology that ensures you never miss a moment of the action. By recognising objects and text on screen, our AI intelligently smooths out fast-moving scenes for crystal-clear clarity. Whether you're tracking the flight of the ball during a big game or watching superheroes soar across the screen, every movement is rendered in pin-sharp detail for an effortlessly fluid viewing experience.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eBring cinematic sound into your home and feel every moment with immersive audio that surrounds you from all directions. Featuring 8 built-in speakers, your TV delivers rich, dynamic sound that wraps around you, creating a true theatre-like experience. Whether it's the roar of an action scene or the subtle tones of a dramatic moment, the powerful sound draws you in—so you don't just watch the action, you feel it.\u003c\/p\u003e\n\u003ch2\u003eLaserSlim Design\u003c\/h2\u003e\n\u003cp\u003eAn elegantly minimal TV design that’s gorgeous to look at, from all sides. Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eObject Tracking Sound\u003c\/h2\u003e\n\u003cp\u003eGet wrapped up in immersive multi-speaker sound that follows the action on screen, putting you right at the heart of every scene. With 5 built-in speakers, your TV creates dynamic, surround sound that moves with the action—whether it’s the roar of the crowd during a crucial match or the rush of superheroes soaring into battle. Feel every moment as the sound rises, shifts, and surrounds you, delivering a truly cinematic audio experience that pulls you into the story.\u003c\/p\u003e\n\u003ch2\u003eMotion Xcelerator 144Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth motion and virtually no lag or blur with gaming performance built for next-gen consoles and high-speed action. With support for up to 4K 144Hz and Motion Xcelerator technology, your TV delivers glitch-free, ultra-responsive gameplay and crystal-clear visuals. Whether you're on Xbox, PS5, or PC, experience seamless motion and lightning-fast response times—perfect for staying ahead in fast-paced games.\u003c\/p\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cp\u003eEnjoy authentic colour, validated by industry-leading experts at Pantone. Samsung TVs are certified for accurate representation of up to 2,030 Pantone colours and 110 added skin tones, ensuring every hue, tint, and complexion is displayed with stunning accuracy. Experience a more realistic and beautiful picture where colours look just as they were meant to be seen.\u003c\/p\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cp\u003eMinimise distracting glare and enjoy the action—not your reflection—with Samsung’s advanced Anti-Reflection technology. Designed to absorb reflections and reduce glare, you can watch comfortably even in bright rooms without having to close the curtains. And thanks to the Ultra Viewing Angle, every seat is the best seat in the house, delivering a brilliant picture with consistent clarity, even when you're not directly in front of the screen.\u003c\/p\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eSamsung TVs and soundbars create the perfect harmony for a truly cinematic viewing experience. Powered by AI, they sync together effortlessly, delivering integrated sound that elevates your entertainment. Why settle for just your TV or soundbar alone when you can combine their power for a more immersive, dynamic audio experience? With speakers that work seamlessly together, every moment feels richer, clearer, and more immersive, bringing the action to life like never before.\u003c\/p\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cp\u003eSpend less time searching and more time enjoying your favourite shows and movies with tailored recommendations from your top apps like Netflix, Disney+, YouTube, and more. With personalized suggestions, you can quickly access the latest content and dive straight into your next binge-watch or gaming session. Plus, enjoy thousands of extra TV shows and movies on Samsung TV Plus—all for free. Get the most out of your streaming experience, with instant access to everything you love, all in one place.\u003c\/p\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games from Xbox, Blacknut, and more, all without needing a console. Samsung Gaming Hub brings together the best console and streaming games, offering instant access to your favorite titles directly from your TV. No downloads, no storage limits—just turn on your TV and dive into the action. With industry-leading partners like Xbox, enjoy endless gaming without the hassle of additional hardware.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience expertly tailored sound that adapts in real-time to both what you're watching and where you're watching it. With features like Adaptive Sound Pro, your TV adjusts audio to suit your room and optimise it for the content you're enjoying. The Active Voice Amplifier enhances dialogue, ensuring it's clear and easy to hear, even in noisy environments. Whether it's movies, shows, or sports, enjoy perfectly balanced, immersive audio every time, with sound that adapts to your surroundings.\u003c\/p\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eEnjoy entertainment every day, completely free with Samsung TV Plus. Access thousands of TV shows and movies, anytime and anywhere, with no subscription required. Get instant access to live and on-demand content like The Graham Norton Show, Poldark, the latest news on Sky News, kids' shows, sports highlights, and much more. It's all at your fingertips, with no strings attached—just endless entertainment whenever you want it.\u003c\/p\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-real viewing with Samsung OLED, where each pixel is individually controlled to deliver pure blacks, bright whites, and stunning contrast. This cutting-edge technology brings colours and contrasts to life, making every scene feel vibrant and dynamic. With Pantone-validated colour accuracy, Samsung OLED ensures real-world colours that enhance every detail, allowing everything you watch to come to life with breathtaking realism. Whether it's deep shadows or bright highlights, the picture is always vivid and true-to-life.\u003c\/p\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cp\u003eWith today's TVs storing your passwords and private payment information, Samsung Knox Security ensures your data stays protected. Offering multi-layered security, constant system monitoring, and regular updates, it automatically blocks harmful attacks, giving you peace of mind while you stay entertained. Rest easy knowing your private details are safe, with robust protection built right into your TV.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cp\u003eControl your smart home effortlessly from your TV with the SmartThings app. Connect and manage all your smart devices in one place—whether it’s adjusting your smart heating, setting your washer, getting alerts when your food is ready, or monitoring your video doorbell. Simplify your routines and make life easier by seamlessly controlling everything from your TV or phone, all with the convenience of SmartThings.\u003c\/p\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cp\u003eAdd vibrant colour to every scene with AI Enhanced Colour. Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene, ensuring that from the darkest night shots to the brightest landscapes, each scene looks stunning. Enjoy consistently rich and accurate colours for a bolder, more dynamic viewing experience, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cp\u003eExperience true-to-life depth with Real Depth Enhancer, which adjusts the foreground contrast to mimic how the human eye naturally processes depth. For example, while watching a nature documentary, it enhances details like an elephant's wrinkles, while keeping the background untouched—just as your eyes would perceive the scene in real life. This technology brings more realism and depth to every scene, creating a more immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eUpgrade your viewing experience with AI-powered technology that transforms SDR content into HDR-like picture quality. Your TV intelligently analyses each scene, enhancing brightness, colour, and detail to deliver vibrant, lifelike visuals—even when you're watching non-HDR content. Enjoy brighter highlights, richer colours, and clearer details for a more immersive and dynamic picture, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cp\u003eGet the edge over your competition with AI Auto Game Mode, which automatically adjusts your TV settings based on the genre of game you're playing. Whether it’s stunning graphics for RPGs or ultra-smooth motion for racing games, AI optimises the experience so you don’t have to lift a finger. Just turn on your game and play—your TV does the rest, giving you a competitive advantage right from the start.\u003c\/p\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cp\u003eLevel up your gameplay with the ultimate gaming TV setup for a truly game-changing experience. The advanced Game Bar puts you in control, letting you optimise your settings on the fly. Effortlessly switch between wide 21:9 or ultra-wide 32:9 aspect ratios, check input lag, activate a virtual aim point, zoom in on the minimap, and more. It's everything you need to stay ahead and play at your best—right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cp\u003eSave time on manual adjustments with intelligent, automatic setting controls designed to optimise your viewing experience. With AI Mode, your TV adapts picture and sound to your preferences, offering quick access to a customisable menu that makes personalisation effortless. Enjoy crystal-clear details with adaptive brightness that adjusts to your room’s lighting, or set your ideal picture and sound profiles in advance with AI Customisation Mode. Let your TV do the thinking—so you can just sit back and enjoy.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a viewing experience that adapts to you with our advanced AI processor. It automatically detects whether you're watching sports, movies, or general content, and adjusts the picture settings based on your personal preferences. With AI content recognition, your TV optimises the visuals for every type of content—so you no longer have to tweak the settings each time you switch. Just sit back and let AI deliver the perfect picture, every time.\u003c\/p\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eControl all your devices with one convenient, solar-powered remote—no disposable batteries needed. Consciously crafted for sustainability, this universal remote charges using indoor light and even draws power from radio-frequency energy, helping reduce waste while keeping you in control. Say goodbye to battery replacements and hello to smarter, greener convenience.\u003c\/p\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cp\u003eKeep your view and your style on point with a TV that mounts near-flush to the wall. Using the Slim Fit TV Wall-Mount, you can effortlessly position your TV flat against the wall for a sleek, streamlined look that blends beautifully with your home. With almost no gap, your TV becomes a natural part of your space—elegant, minimal, and unobtrusive.\u003c\/p\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eExperience HDR gaming exactly as the creators intended—without screen tearing or stuttering. With AMD FreeSync Premium Pro, your next-gen console works seamlessly with your TV to deliver smooth, responsive gameplay combined with stunning HDR visuals. Enjoy rich colour, sharp detail, and fluid motion for an exceptional gaming experience that pulls you right into the action.\u003c\/p\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cp\u003eSet your hands free with Universal Gestures, allowing you to control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, you can effortlessly navigate and adjust settings on your TV using intuitive wrist movements. It's a hands-free, seamless experience that makes managing your entertainment easier than ever.\u003c\/p\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cp\u003eUnlock cinematic picture quality in seconds using just your smartphone. With the Samsung SmartThings app, simply use your phone’s camera for easy TV colour calibration, ensuring true-to-life colours and enhanced visuals. It’s a quick and effortless way to bring cinema-like picture quality right to your screen.\u003c\/p\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cp\u003eGive yourself an edge over the competition with a TV that adapts as quickly as you play. With Auto Game Mode, your TV detects when you're ready to game and automatically switches to minimise input lag, ensuring incredibly fast response times. Whether it's a crucial racing move or a high-stakes action sequence, you’ll experience smooth, lag-free gameplay that keeps you in the zone.\u003c\/p\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy effortlessly with AI Energy Mode and SmartThings. AI Energy Mode adjusts your TV’s brightness based on the content you're watching and the ambient light in your room, reducing overall energy consumption. Plus, with SmartThings, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV, helping you keep track of your energy efficiency and make smarter, eco-friendly choices.\u003c\/p\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cp\u003eNever miss another moment with Multi View, allowing you to play your mobile content alongside your TV on the same screen. Simply pair your smartphone with your TV using screen mirroring to split the big screen. It’s perfect for keeping an eye on the football score while watching a movie or juggling multiple things at once, so you never have to choose between your favorite content.\u003c\/p\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cp\u003eControl your TV effortlessly with your favourite Voice Assistant—Bixby or Alexa—built right into your TV. Simply ask them to change the volume, find a new series, view your holiday photos, or even check on your connected smart home devices. With voice control, the possibilities are endless—you just need to ask.\u003c\/p\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cp\u003eTransform your home into a personal gym with Samsung Smart TV and elevate your wellness journey. The Samsung Health app provides free access to over 3,000 hours of premium fitness content from top partners like EvolveYou, Calm, Fitplan, Echelon, and Jillian Michaels Fitness, Obé, Barre3, and Brooke Burke Body. Start new workout routines, enjoy family challenges, and track your progress with the Smart Trainer feature, all from the comfort of your home. It’s the ultimate way to stay fit and healthy, with everything you need right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eObject Tracking Sound\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub\u003c\/li\u003e\n\u003cli\u003eMatter Hub\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eIoT-Sensor Functionality\u003c\/li\u003e\n\u003cli\u003eQuick Remote\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eHue Sync\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51209164226906,"sku":"QE55S90FAEXXU","price":1399.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S90FAEXXU.png?v=1771935538"},{"product_id":"samsung-s90f-77-4k-smart-tv-graphite-black-qe77s90faexxu","title":"Samsung S90F 77\" 4K Smart TV - Graphite Black | QE77S90FAEXXU","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cp\u003eExperience our most advanced 4K AI enhancements that transform your entertainment with exceptional clarity and realism. Using 128 neural networks, our smartest 4K processor delivers sharpened scene-by-scene upscaling that optimises both picture and sound. Whether you're streaming your favourite shows or watching live sports, enjoy enhanced brightness, depth, contrast, motion, sound, and resolution—bringing you the ultimate 4K viewing experience with our best upscaling technology.\u003c\/p\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eOur most advanced 4K AI processor delivers exceptional clarity and detail by intelligently upscaling any content to breathtaking 4K Ultra HD, even if it wasn’t originally filmed that way. Whether you're watching news, classic films, or modern content, the processor optimises both picture and sound for an immersive viewing experience. Powered by AI and 128 neural networks, it meticulously analyses each frame and restores every detail, pixel by pixel, to ensure a stunningly lifelike image with remarkable precision.\u003c\/p\u003e\n\u003ch2\u003eOLED HDR+\u003c\/h2\u003e\n\u003cp\u003eExperience bold brightness and vivid colours like never before, with pure blacks and brilliant hues expertly balanced for a truly cinematic viewing experience. Your OLED screen delivers stunning detail, enhanced by powerful HDR brightness levels that bring out bright highlights, impeccable blacks, and exceptional depth. Every scene comes to life with remarkable clarity and precision, immersing you in a world of breathtaking visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cp\u003eExperience the smoothest motion with advanced AI technology that ensures you never miss a moment of the action. By recognising objects and text on screen, our AI intelligently smooths out fast-moving scenes for crystal-clear clarity. Whether you're tracking the flight of the ball during a big game or watching superheroes soar across the screen, every movement is rendered in pin-sharp detail for an effortlessly fluid viewing experience.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eBring cinematic sound into your home and feel every moment with immersive audio that surrounds you from all directions. Featuring 8 built-in speakers, your TV delivers rich, dynamic sound that wraps around you, creating a true theatre-like experience. Whether it's the roar of an action scene or the subtle tones of a dramatic moment, the powerful sound draws you in—so you don't just watch the action, you feel it.\u003c\/p\u003e\n\u003ch2\u003eLaserSlim Design\u003c\/h2\u003e\n\u003cp\u003eAn elegantly minimal TV design that’s gorgeous to look at, from all sides. Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eObject Tracking Sound\u003c\/h2\u003e\n\u003cp\u003eGet wrapped up in immersive multi-speaker sound that follows the action on screen, putting you right at the heart of every scene. With 5 built-in speakers, your TV creates dynamic, surround sound that moves with the action—whether it’s the roar of the crowd during a crucial match or the rush of superheroes soaring into battle. Feel every moment as the sound rises, shifts, and surrounds you, delivering a truly cinematic audio experience that pulls you into the story.\u003c\/p\u003e\n\u003ch2\u003eMotion Xcelerator 144Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth motion and virtually no lag or blur with gaming performance built for next-gen consoles and high-speed action. With support for up to 4K 144Hz and Motion Xcelerator technology, your TV delivers glitch-free, ultra-responsive gameplay and crystal-clear visuals. Whether you're on Xbox, PS5, or PC, experience seamless motion and lightning-fast response times—perfect for staying ahead in fast-paced games.\u003c\/p\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cp\u003eEnjoy authentic colour, validated by industry-leading experts at Pantone. Samsung TVs are certified for accurate representation of up to 2,030 Pantone colours and 110 added skin tones, ensuring every hue, tint, and complexion is displayed with stunning accuracy. Experience a more realistic and beautiful picture where colours look just as they were meant to be seen.\u003c\/p\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cp\u003eMinimise distracting glare and enjoy the action—not your reflection—with Samsung’s advanced Anti-Reflection technology. Designed to absorb reflections and reduce glare, you can watch comfortably even in bright rooms without having to close the curtains. And thanks to the Ultra Viewing Angle, every seat is the best seat in the house, delivering a brilliant picture with consistent clarity, even when you're not directly in front of the screen.\u003c\/p\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eSamsung TVs and soundbars create the perfect harmony for a truly cinematic viewing experience. Powered by AI, they sync together effortlessly, delivering integrated sound that elevates your entertainment. Why settle for just your TV or soundbar alone when you can combine their power for a more immersive, dynamic audio experience? With speakers that work seamlessly together, every moment feels richer, clearer, and more immersive, bringing the action to life like never before.\u003c\/p\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cp\u003eSpend less time searching and more time enjoying your favourite shows and movies with tailored recommendations from your top apps like Netflix, Disney+, YouTube, and more. With personalized suggestions, you can quickly access the latest content and dive straight into your next binge-watch or gaming session. Plus, enjoy thousands of extra TV shows and movies on Samsung TV Plus—all for free. Get the most out of your streaming experience, with instant access to everything you love, all in one place.\u003c\/p\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games from Xbox, Blacknut, and more, all without needing a console. Samsung Gaming Hub brings together the best console and streaming games, offering instant access to your favorite titles directly from your TV. No downloads, no storage limits—just turn on your TV and dive into the action. With industry-leading partners like Xbox, enjoy endless gaming without the hassle of additional hardware.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience expertly tailored sound that adapts in real-time to both what you're watching and where you're watching it. With features like Adaptive Sound Pro, your TV adjusts audio to suit your room and optimise it for the content you're enjoying. The Active Voice Amplifier enhances dialogue, ensuring it's clear and easy to hear, even in noisy environments. Whether it's movies, shows, or sports, enjoy perfectly balanced, immersive audio every time, with sound that adapts to your surroundings.\u003c\/p\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eEnjoy entertainment every day, completely free with Samsung TV Plus. Access thousands of TV shows and movies, anytime and anywhere, with no subscription required. Get instant access to live and on-demand content like The Graham Norton Show, Poldark, the latest news on Sky News, kids' shows, sports highlights, and much more. It's all at your fingertips, with no strings attached—just endless entertainment whenever you want it.\u003c\/p\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-real viewing with Samsung OLED, where each pixel is individually controlled to deliver pure blacks, bright whites, and stunning contrast. This cutting-edge technology brings colours and contrasts to life, making every scene feel vibrant and dynamic. With Pantone-validated colour accuracy, Samsung OLED ensures real-world colours that enhance every detail, allowing everything you watch to come to life with breathtaking realism. Whether it's deep shadows or bright highlights, the picture is always vivid and true-to-life.\u003c\/p\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cp\u003eWith today's TVs storing your passwords and private payment information, Samsung Knox Security ensures your data stays protected. Offering multi-layered security, constant system monitoring, and regular updates, it automatically blocks harmful attacks, giving you peace of mind while you stay entertained. Rest easy knowing your private details are safe, with robust protection built right into your TV.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cp\u003eControl your smart home effortlessly from your TV with the SmartThings app. Connect and manage all your smart devices in one place—whether it’s adjusting your smart heating, setting your washer, getting alerts when your food is ready, or monitoring your video doorbell. Simplify your routines and make life easier by seamlessly controlling everything from your TV or phone, all with the convenience of SmartThings.\u003c\/p\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cp\u003eAdd vibrant colour to every scene with AI Enhanced Colour. Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene, ensuring that from the darkest night shots to the brightest landscapes, each scene looks stunning. Enjoy consistently rich and accurate colours for a bolder, more dynamic viewing experience, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cp\u003eExperience true-to-life depth with Real Depth Enhancer, which adjusts the foreground contrast to mimic how the human eye naturally processes depth. For example, while watching a nature documentary, it enhances details like an elephant's wrinkles, while keeping the background untouched—just as your eyes would perceive the scene in real life. This technology brings more realism and depth to every scene, creating a more immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eUpgrade your viewing experience with AI-powered technology that transforms SDR content into HDR-like picture quality. Your TV intelligently analyses each scene, enhancing brightness, colour, and detail to deliver vibrant, lifelike visuals—even when you're watching non-HDR content. Enjoy brighter highlights, richer colours, and clearer details for a more immersive and dynamic picture, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cp\u003eGet the edge over your competition with AI Auto Game Mode, which automatically adjusts your TV settings based on the genre of game you're playing. Whether it’s stunning graphics for RPGs or ultra-smooth motion for racing games, AI optimises the experience so you don’t have to lift a finger. Just turn on your game and play—your TV does the rest, giving you a competitive advantage right from the start.\u003c\/p\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cp\u003eLevel up your gameplay with the ultimate gaming TV setup for a truly game-changing experience. The advanced Game Bar puts you in control, letting you optimise your settings on the fly. Effortlessly switch between wide 21:9 or ultra-wide 32:9 aspect ratios, check input lag, activate a virtual aim point, zoom in on the minimap, and more. It's everything you need to stay ahead and play at your best—right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cp\u003eSave time on manual adjustments with intelligent, automatic setting controls designed to optimise your viewing experience. With AI Mode, your TV adapts picture and sound to your preferences, offering quick access to a customisable menu that makes personalisation effortless. Enjoy crystal-clear details with adaptive brightness that adjusts to your room’s lighting, or set your ideal picture and sound profiles in advance with AI Customisation Mode. Let your TV do the thinking—so you can just sit back and enjoy.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a viewing experience that adapts to you with our advanced AI processor. It automatically detects whether you're watching sports, movies, or general content, and adjusts the picture settings based on your personal preferences. With AI content recognition, your TV optimises the visuals for every type of content—so you no longer have to tweak the settings each time you switch. Just sit back and let AI deliver the perfect picture, every time.\u003c\/p\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eControl all your devices with one convenient, solar-powered remote—no disposable batteries needed. Consciously crafted for sustainability, this universal remote charges using indoor light and even draws power from radio-frequency energy, helping reduce waste while keeping you in control. Say goodbye to battery replacements and hello to smarter, greener convenience.\u003c\/p\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cp\u003eKeep your view and your style on point with a TV that mounts near-flush to the wall. Using the Slim Fit TV Wall-Mount, you can effortlessly position your TV flat against the wall for a sleek, streamlined look that blends beautifully with your home. With almost no gap, your TV becomes a natural part of your space—elegant, minimal, and unobtrusive.\u003c\/p\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eExperience HDR gaming exactly as the creators intended—without screen tearing or stuttering. With AMD FreeSync Premium Pro, your next-gen console works seamlessly with your TV to deliver smooth, responsive gameplay combined with stunning HDR visuals. Enjoy rich colour, sharp detail, and fluid motion for an exceptional gaming experience that pulls you right into the action.\u003c\/p\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cp\u003eSet your hands free with Universal Gestures, allowing you to control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, you can effortlessly navigate and adjust settings on your TV using intuitive wrist movements. It's a hands-free, seamless experience that makes managing your entertainment easier than ever.\u003c\/p\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cp\u003eUnlock cinematic picture quality in seconds using just your smartphone. With the Samsung SmartThings app, simply use your phone’s camera for easy TV colour calibration, ensuring true-to-life colours and enhanced visuals. It’s a quick and effortless way to bring cinema-like picture quality right to your screen.\u003c\/p\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cp\u003eGive yourself an edge over the competition with a TV that adapts as quickly as you play. With Auto Game Mode, your TV detects when you're ready to game and automatically switches to minimise input lag, ensuring incredibly fast response times. Whether it's a crucial racing move or a high-stakes action sequence, you’ll experience smooth, lag-free gameplay that keeps you in the zone.\u003c\/p\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy effortlessly with AI Energy Mode and SmartThings. AI Energy Mode adjusts your TV’s brightness based on the content you're watching and the ambient light in your room, reducing overall energy consumption. Plus, with SmartThings, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV, helping you keep track of your energy efficiency and make smarter, eco-friendly choices.\u003c\/p\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cp\u003eNever miss another moment with Multi View, allowing you to play your mobile content alongside your TV on the same screen. Simply pair your smartphone with your TV using screen mirroring to split the big screen. It’s perfect for keeping an eye on the football score while watching a movie or juggling multiple things at once, so you never have to choose between your favorite content.\u003c\/p\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cp\u003eControl your TV effortlessly with your favourite Voice Assistant—Bixby or Alexa—built right into your TV. Simply ask them to change the volume, find a new series, view your holiday photos, or even check on your connected smart home devices. With voice control, the possibilities are endless—you just need to ask.\u003c\/p\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cp\u003eTransform your home into a personal gym with Samsung Smart TV and elevate your wellness journey. The Samsung Health app provides free access to over 3,000 hours of premium fitness content from top partners like EvolveYou, Calm, Fitplan, Echelon, and Jillian Michaels Fitness, Obé, Barre3, and Brooke Burke Body. Start new workout routines, enjoy family challenges, and track your progress with the Smart Trainer feature, all from the comfort of your home. It’s the ultimate way to stay fit and healthy, with everything you need right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eObject Tracking Sound\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub\u003c\/li\u003e\n\u003cli\u003eMatter Hub\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eIoT-Sensor Functionality\u003c\/li\u003e\n\u003cli\u003eQuick Remote\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eHue Sync\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51209164259674,"sku":"QE77S90FAEXXU","price":2999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE77S90FAEXXU-8_0253a6d3-8e32-4890-a036-533138801eda.jpg?v=1771935745"},{"product_id":"samsung-s95f-77-4k-smart-tv-graphite-black-qe77s95fatxxu","title":"Samsung S95F 77\" 4K Smart TV - Graphite Black | QE77S95FATXXU","description":"\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003ca href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: left;\"\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOur smartest 4K processor, our best 4K upscaling\u003c\/li\u003e\n\u003cli\u003eExperience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for a truly exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOur best 4K AI processor upscales your content to glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eExceptional 4K clarity and detail\u003c\/li\u003e\n\u003cli\u003eOur best 4K AI processor optimises picture and sound for our ultimate 4K viewing\u003c\/li\u003e\n\u003cli\u003eFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eGlare Free\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eWatch without distracting glare\u003c\/li\u003e\n\u003cli\u003eThe full picture. Glare-free\u003c\/li\u003e\n\u003cli\u003eSee the full picture with glare-free viewing from any angle, at any time of day\u003c\/li\u003e\n\u003cli\u003eSee every detail with pure blacks, bright highlights and glare-free technology that keeps you glued to the action. Enjoy daytime viewing without closing the curtains and late night movies without low lighting. No distracting reflections, just pure on-screen action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eOLED HDR Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOur best OLED brightness and true blacks for exceptional contrast\u003c\/li\u003e\n\u003cli\u003eOur brightest OLED TV yet\u003c\/li\u003e\n\u003cli\u003eOur highest OLED brightness uncovers exceptional detail in bright and dark scenes\u003c\/li\u003e\n\u003cli\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eGet wrapped up in 8-speaker cinematic sound brought into your home\u003c\/li\u003e\n\u003cli\u003eSound, like the movies\u003c\/li\u003e\n\u003cli\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eInfinity One Design with One Connect Box\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOur slimmest design with a single cable connection\u003c\/li\u003e\n\u003cli\u003eOur slimmest, seamless design\u003c\/li\u003e\n\u003cli\u003eOur slimmest design with just one cable for all of your connections\u003c\/li\u003e\n\u003cli\u003eWith our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eAI smooths out fast moving motion, so you don't miss any of the action\u003c\/li\u003e\n\u003cli\u003eOur smoothest motion\u003c\/li\u003e\n\u003cli\u003eSee the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eObject Tracking Sound+\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eGet wrapped up in 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eDyanmic 8-speaker sound that follows the action\u003c\/li\u003e\n\u003cli\u003eImmersive TV sound that follows the action on screen with 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eMotion Xcelerator 165Hz\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eGame up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eGaming Hub\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eOLED\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSmartThings\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eUpgrade to HDR detail\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eGame Bar\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Mode\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOur advanced AI processor automatically detects what you're watching, and adjusts to your preferences\u003c\/li\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eHDR Gaming without screen tearing and stuttering - as the creator intended\u003c\/li\u003e\n\u003cli\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eMulti View\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eSamsung Health\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eKey Features:\u003c\/h2\u003e\n\u003cul style=\"text-align: left;\"\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eExpert Calibration\u003c\/li\u003e\n\u003cli\u003eAI Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium Pro\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: left;\"\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli style=\"text-align: left;\"\u003eRemote Controller Model - TM2360E\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003eUser Manual\u003c\/li\u003e\n\u003cli style=\"text-align: left;\"\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51257934020954,"sku":"QE77S95FATXXU","price":4499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE77S95FATXXU-1.jpg?v=1771935837"},{"product_id":"samsung-s95f-55-4k-smart-tv-graphite-black-qe55s95fatxxu","title":"Samsung S95F 55\" 4K Smart TV - Graphite Black | QE55S95FATXXU","description":"\u003cdiv\u003e\n\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur smartest 4K processor, our best 4K upscaling\u003c\/li\u003e\n\u003cli\u003eExperience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for a truly exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur best 4K AI processor upscales your content to glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eExceptional 4K clarity and detail\u003c\/li\u003e\n\u003cli\u003eOur best 4K AI processor optimises picture and sound for our ultimate 4K viewing\u003c\/li\u003e\n\u003cli\u003eFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGlare Free\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch without distracting glare\u003c\/li\u003e\n\u003cli\u003eThe full picture. Glare-free\u003c\/li\u003e\n\u003cli\u003eSee the full picture with glare-free viewing from any angle, at any time of day\u003c\/li\u003e\n\u003cli\u003eSee every detail with pure blacks, bright highlights and glare-free technology that keeps you glued to the action. Enjoy daytime viewing without closing the curtains and late night movies without low lighting. No distracting reflections, just pure on-screen action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED HDR Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur best OLED brightness and true blacks for exceptional contrast\u003c\/li\u003e\n\u003cli\u003eOur brightest OLED TV yet\u003c\/li\u003e\n\u003cli\u003eOur highest OLED brightness uncovers exceptional detail in bright and dark scenes\u003c\/li\u003e\n\u003cli\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in 8-speaker cinematic sound brought into your home\u003c\/li\u003e\n\u003cli\u003eSound, like the movies\u003c\/li\u003e\n\u003cli\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInfinity One Design with One Connect Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur slimmest design with a single cable connection\u003c\/li\u003e\n\u003cli\u003eOur slimmest, seamless design\u003c\/li\u003e\n\u003cli\u003eOur slimmest design with just one cable for all of your connections\u003c\/li\u003e\n\u003cli\u003eWith our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI smooths out fast moving motion, so you don't miss any of the action\u003c\/li\u003e\n\u003cli\u003eOur smoothest motion\u003c\/li\u003e\n\u003cli\u003eSee the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eObject Tracking Sound+\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eDyanmic 8-speaker sound that follows the action\u003c\/li\u003e\n\u003cli\u003eImmersive TV sound that follows the action on screen with 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMotion Xcelerator 165Hz\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGame up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpgrade to HDR detail\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur advanced AI processor automatically detects what you're watching, and adjusts to your preferences\u003c\/li\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Gaming without screen tearing and stuttering - as the creator intended\u003c\/li\u003e\n\u003cli\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eExpert Calibration\u003c\/li\u003e\n\u003cli\u003eAI Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium Pro\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller Model - TM2360E\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51257934119258,"sku":"QE55S95FATXXU","price":1999.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S95FATXXU-1.jpg?v=1771935700"},{"product_id":"samsung-s95f-65-4k-smart-tv-graphite-black-qe65s95fatxxu","title":"Samsung S95F 65\" 4K Smart TV - Graphite Black | QE65S95FATXXU","description":"\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur smartest 4K processor, our best 4K upscaling\u003c\/li\u003e\n\u003cli\u003eExperience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened scene-by-scene upscaling that uses 128 neural networks to optimise both picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for a truly exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur best 4K AI processor upscales your content to glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eExceptional 4K clarity and detail\u003c\/li\u003e\n\u003cli\u003eOur best 4K AI processor optimises picture and sound for our ultimate 4K viewing\u003c\/li\u003e\n\u003cli\u003eFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGlare Free\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch without distracting glare\u003c\/li\u003e\n\u003cli\u003eThe full picture. Glare-free\u003c\/li\u003e\n\u003cli\u003eSee the full picture with glare-free viewing from any angle, at any time of day\u003c\/li\u003e\n\u003cli\u003eSee every detail with pure blacks, bright highlights and glare-free technology that keeps you glued to the action. Enjoy daytime viewing without closing the curtains and late night movies without low lighting. No distracting reflections, just pure on-screen action\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED HDR Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur best OLED brightness and true blacks for exceptional contrast\u003c\/li\u003e\n\u003cli\u003eOur brightest OLED TV yet\u003c\/li\u003e\n\u003cli\u003eOur highest OLED brightness uncovers exceptional detail in bright and dark scenes\u003c\/li\u003e\n\u003cli\u003eDiscover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in 8-speaker cinematic sound brought into your home\u003c\/li\u003e\n\u003cli\u003eSound, like the movies\u003c\/li\u003e\n\u003cli\u003eBring the sound of cinema into your home. With 8 built-in speakers, your TV creates immersive sound that surrounds you from every angle. Immerse yourself in your favourite movies and must-see releases with sound that pulls you into the moment. Don't just see the action - feel it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eInfinity One Design with One Connect Box\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur slimmest design with a single cable connection\u003c\/li\u003e\n\u003cli\u003eOur slimmest, seamless design\u003c\/li\u003e\n\u003cli\u003eOur slimmest design with just one cable for all of your connections\u003c\/li\u003e\n\u003cli\u003eWith our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space. With only one cable connecting to your TV, all of your devices plug into the One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away, or even hidden away in a cupboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI smooths out fast moving motion, so you don't miss any of the action\u003c\/li\u003e\n\u003cli\u003eOur smoothest motion\u003c\/li\u003e\n\u003cli\u003eSee the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eObject Tracking Sound+\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eDyanmic 8-speaker sound that follows the action\u003c\/li\u003e\n\u003cli\u003eImmersive TV sound that follows the action on screen with 8-speaker sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eAn immersive TV surround sound experience that puts you in the heart of the action. Your TV uses its 8 speakers built-in to the four sides of the TV to make the sound follow the action on screen. Hear the rise of the crowd as your sports team attacks, feel superheroes swoop into scenes, and get drawn into immersive sound that peaks with every action you see\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMotion Xcelerator 165Hz\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGame up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 165Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpgrade to HDR detail\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOur advanced AI processor automatically detects what you're watching, and adjusts to your preferences\u003c\/li\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR Gaming without screen tearing and stuttering - as the creator intended\u003c\/li\u003e\n\u003cli\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail - just like the creators intended\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eExpert Calibration\u003c\/li\u003e\n\u003cli\u003eAI Motion Enhancer Pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium Pro\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller Model - TM2360E\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51257934152026,"sku":"QE65S95FATXXU","price":2699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE65S95FATXXU-1.jpg?v=1771934336"},{"product_id":"samsung-s85f-77-4k-smart-tv-graphite-black-qe77s85faexxu","title":"Samsung S85F 77\" 4K Smart TV - Graphite Black | QE77S85FAEXXU","description":"\u003ca href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eNQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful AI. Exceptional picture\u003c\/li\u003e\n\u003cli\u003ePowerful 4K AI processor optimises picture and sound for superior 4K viewing\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4K AI Upscaling\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGive your watchlist the 4K treatment\u003c\/li\u003e\n\u003cli\u003eWatch all your content in glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED HDR\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and vibrant, true-to-life colours for every moment\u003c\/li\u003e\n\u003cli\u003eBoosted brightness and contrast enabled by every pixel\u003c\/li\u003e\n\u003cli\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in sound that takes your viewing to the next level\u003c\/li\u003e\n\u003cli\u003eTaking sound to the next level\u003c\/li\u003e\n\u003cli\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eContour Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA slim and elegant wave design\u003c\/li\u003e\n\u003cli\u003eA flowing, fluid profile that stuns in your living space\u003c\/li\u003e\n\u003cli\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMotion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eGame up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMinimise distracting glare\u003c\/li\u003e\n\u003cli\u003eSee the action - not yourself\u003c\/li\u003e\n\u003cli\u003eThere's not a bad seat in the house. Experience the brilliant picture from every angle, with minimised distracting glare\u003c\/li\u003e\n\u003cli\u003eNo need to worry about having to close the curtains for a mid-day movie marathon. Samsung's Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more…\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required.\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed.\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required.\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room.\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eObject Tracking Sound Lite\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSound that tracks the action on-screen\u003c\/li\u003e\n\u003cli\u003eHear enhanced audio with sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices.\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto HDR Remastering\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpgrade to HDR\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup.\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFreeSync Premium\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGame without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eUltra-smooth gaming without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller Model - TM2360E\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51264555352410,"sku":"QE77S85FAEXXU","price":2699.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE77S85FAEXXU-1_e5ceb872-cf3d-431b-aeb0-661e08510642.jpg?v=1771934731"},{"product_id":"samsung-s85f-55-4k-smart-tv-graphite-black-qe55s85fauxxu","title":"Samsung S85F 55\" 4K Smart TV - Graphite Black | QE55S85FAUXXU","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful AI. Exceptional picture\u003c\/li\u003e\n\u003cli\u003ePowerful 4K AI processor optimises picture and sound for superior 4K viewing\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4K AI Upscaling\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGive your watchlist the 4K treatment\u003c\/li\u003e\n\u003cli\u003eWatch all your content in glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED HDR\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and vibrant, true-to-life colours for every moment\u003c\/li\u003e\n\u003cli\u003eBoosted brightness and contrast enabled by every pixel\u003c\/li\u003e\n\u003cli\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in sound that takes your viewing to the next level\u003c\/li\u003e\n\u003cli\u003eTaking sound to the next level\u003c\/li\u003e\n\u003cli\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eContour Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA slim and elegant wave design\u003c\/li\u003e\n\u003cli\u003eA flowing, fluid profile that stuns in your living space\u003c\/li\u003e\n\u003cli\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMotion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eGame up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMinimise distracting glare\u003c\/li\u003e\n\u003cli\u003eSee the action - not yourself\u003c\/li\u003e\n\u003cli\u003eThere's not a bad seat in the house. Experience the brilliant picture from every angle, with minimised distracting glare\u003c\/li\u003e\n\u003cli\u003eNo need to worry about having to close the curtains for a mid-day movie marathon. Samsung's Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more…\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required.\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed.\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required.\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room.\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eObject Tracking Sound Lite\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSound that tracks the action on-screen\u003c\/li\u003e\n\u003cli\u003eHear enhanced audio with sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices.\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto HDR Remastering\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpgrade to HDR\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup.\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFreeSync Premium\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGame without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eUltra-smooth gaming without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller Model - TM2560E (EU 5 country), TM2360E(except 5 country)\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51264555319642,"sku":"QE55S85FAUXXU","price":1049.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S85FAUXXU_2.png?v=1771935161"},{"product_id":"samsung-s85f-65-4k-smart-tv-graphite-black-qe65s85faexxu","title":"Samsung S85F 65\" 4K Smart TV - Graphite Black | QE65S85FAEXXU","description":"\u003cdiv\u003e\n\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful AI. Exceptional picture\u003c\/li\u003e\n\u003cli\u003ePowerful 4K AI processor optimises picture and sound for superior 4K viewing\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor upgrades everything you watch, with intelligent enhancements to your 4K entertainment. Powered by 20 neural networks, enjoy optimised brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e4K AI Upscaling\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGive your watchlist the 4K treatment\u003c\/li\u003e\n\u003cli\u003eWatch all your content in glorious 4K, even if it wasn't filmed that way\u003c\/li\u003e\n\u003cli\u003eOur powerful 4K AI processor gets to work on whatever you're watching to give your visuals boosted clarity. From classic movies to the latest releases, watch in automatically upscaled 4K glory for a sharper picture and fuller colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED HDR\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and vibrant, true-to-life colours for every moment\u003c\/li\u003e\n\u003cli\u003eBoosted brightness and contrast enabled by every pixel\u003c\/li\u003e\n\u003cli\u003eSee the hidden details thanks to OLED HDR. With boosted brightness levels, see everything you watch come to life with clean whites, perfect blacks and bold contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet wrapped up in sound that takes your viewing to the next level\u003c\/li\u003e\n\u003cli\u003eTaking sound to the next level\u003c\/li\u003e\n\u003cli\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eContour Design\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eA slim and elegant wave design\u003c\/li\u003e\n\u003cli\u003eA flowing, fluid profile that stuns in your living space\u003c\/li\u003e\n\u003cli\u003eCapturing the fluid beauty of a wave, our carefully crafted ultra-slim TV is designed to impress from every angle. Elevate your space with a sleek and sophisticated visual experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMotion Xcelerator 120Hz\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExperience ultra-smooth TV gaming with up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eGame up to 4K 120Hz motion\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEnjoy authentic colour, validated by PANTONE\u003c\/li\u003e\n\u003cli\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colors and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMinimise distracting glare\u003c\/li\u003e\n\u003cli\u003eSee the action - not yourself\u003c\/li\u003e\n\u003cli\u003eThere's not a bad seat in the house. Experience the brilliant picture from every angle, with minimised distracting glare\u003c\/li\u003e\n\u003cli\u003eNo need to worry about having to close the curtains for a mid-day movie marathon. Samsung's Anti-Reflection technology absorbs reflections to reduce glare, so you're not distracted from the action on screen. Plus, with an Ultra Viewing Angle, you'll still enjoy a brilliant picture when you're not directly in front of the TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eExpertly engineered sound, tailored for where and what you're watching\u003c\/li\u003e\n\u003cli\u003eExpertly tailored sound, in real-time\u003c\/li\u003e\n\u003cli\u003eAudio perfected for what you're watching, and where you're watching it\u003c\/li\u003e\n\u003cli\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise and distractions. Enjoy perfectly balanced audio, every time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWatch and play. Get tailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eTailored recommendations from your favourite apps\u003c\/li\u003e\n\u003cli\u003eGet tailored recommendations from your favourite Smart apps, including Netflix, Disney+, YouTube and more…\u003c\/li\u003e\n\u003cli\u003eSpend less time searching and more time watching. With Netflix, Disney+, YouTube, Xbox and more, get personalised recommendations and instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePlay 1000s of games from Xbox and more. No console required.\u003c\/li\u003e\n\u003cli\u003eGame all day - no console needed.\u003c\/li\u003e\n\u003cli\u003ePlay the latest games from Xbox, Blacknut and more straight from your TV. No console required.\u003c\/li\u003e\n\u003cli\u003eSamsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place. With no downloads, storage limits or console required, just turn on your TV and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eEntertainment for every day. Always for free\u003c\/li\u003e\n\u003cli\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. Stream the latest news on Sky News and catch-up on kids shows, sports highlights and more with no strings attached.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePure blacks and bright whites from individually controlled pixels\u003c\/li\u003e\n\u003cli\u003ePure blacks and bright whites meet Pantone-validated colour\u003c\/li\u003e\n\u003cli\u003eEnjoy ultra-real viewing with OLED pixel technology that brings colours and contrasts to life in your living room.\u003c\/li\u003e\n\u003cli\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated colour accuracy, so that everything you watch comes to life in stunning realism\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eObject Tracking Sound Lite\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSound that tracks the action on-screen\u003c\/li\u003e\n\u003cli\u003eHear enhanced audio with sound that moves with the action\u003c\/li\u003e\n\u003cli\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSamsung TVs and soundbars, the perfect harmony\u003c\/li\u003e\n\u003cli\u003eMake your vieiwng truly cinematic with AI-powered technology that syncs your TV and soundbar in perfect harmony\u003c\/li\u003e\n\u003cli\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour data, protected\u003c\/li\u003e\n\u003cli\u003eKeeping your private information private\u003c\/li\u003e\n\u003cli\u003ePeace of mind that your private details stay protected\u003c\/li\u003e\n\u003cli\u003eWith today's TVs holding your passwords and private payment infomation, Samsung Knox Security keeps your data protected with multi-layered security, constant system monitoring and updates and the automatic blocking of harmful attacks. Stay secured, stay entertained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your smart home from your TV\u003c\/li\u003e\n\u003cli\u003eOne place. All your smart devices.\u003c\/li\u003e\n\u003cli\u003eConnect and control all your smart devices from your TV and phone. Program your smart heating, set your smart washer, get alerts when your food is ready, monitor your video doorbell! Make life easier for all your smart device routines with the simplicity of the SmartThings app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI Enhanced Colour\u003c\/li\u003e\n\u003cli\u003eAdd colour to every scene\u003c\/li\u003e\n\u003cli\u003eExperience vivid and dynamic colour in every scene you watch\u003c\/li\u003e\n\u003cli\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAdjusts the depth - just as you would see in real life\u003c\/li\u003e\n\u003cli\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto HDR Remastering\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUpgrade to HDR\u003c\/li\u003e\n\u003cli\u003eTransform SDR content into HDR-like picture quality\u003c\/li\u003e\n\u003cli\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals. Experience brighter highlights, more vibrant colours and clearer details\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGet the edge over your competition with Game settings automatically adjusted by AI\u003c\/li\u003e\n\u003cli\u003eJust turn on and play\u003c\/li\u003e\n\u003cli\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUltimate gaming TV setup, game-changing experience\u003c\/li\u003e\n\u003cli\u003eLevel Up Your Gameplay\u003c\/li\u003e\n\u003cli\u003eA game-changing experience with the ultimate gaming TV setup.\u003c\/li\u003e\n\u003cli\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAutomatic and customisable setting controls\u003c\/li\u003e\n\u003cli\u003eSettings, adjusted for you\u003c\/li\u003e\n\u003cli\u003eSave time on adjusting manual settings with AI adaptive brightness, picture and sound\u003c\/li\u003e\n\u003cli\u003eLet your TV do the thinking for you. With AI Mode, enjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAI that adapts to you\u003c\/li\u003e\n\u003cli\u003eOur advanced AI processor automatically detects whether you are watching sport, movie or general content, and auto-adjusts the picture settings based on your preferences. With AI content recognition, you no longer have to tweak the settings every time you watch something new\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eOne remote to control all your devices\u003c\/li\u003e\n\u003cli\u003eSay goodbye to disposable batteries\u003c\/li\u003e\n\u003cli\u003eControl all your devices with one solar-powered remote\u003c\/li\u003e\n\u003cli\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKeep your view on point with a TV that’s mounted near-flush to the wall\u003c\/li\u003e\n\u003cli\u003eAlmost no gap\u003c\/li\u003e\n\u003cli\u003eEffortlessly mount your TV flat against the wall and let it blend beautifully with your home\u003c\/li\u003e\n\u003cli\u003eKeep your style and your view on point. Effortlessly mount your TV near-flush against the wall using the Slim Fit TV Wall-Mount. Then let it blend beautifully with your home\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFreeSync Premium\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGame without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eUltra-smooth gaming without screen tearing and stuttering\u003c\/li\u003e\n\u003cli\u003eSet yourself up for victory with effortlessly smooth gameplay. AMD FreeSync Premium works with your next gen console to give you an exceptional gaming experience with reduced screen tearing and stuttering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSet your hands free\u003c\/li\u003e\n\u003cli\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee the true colours\u003c\/li\u003e\n\u003cli\u003eUnlock cinematic picture quality using just your smartphone\u003c\/li\u003e\n\u003cli\u003eUse the camera on your smartphone with the Samsung SmartThings app to unlock easy TV colour calibration, for cinema-like picture quality in seconds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eKnows when you're ready to play\u003c\/li\u003e\n\u003cli\u003eGive yourself an edge on the competition with a TV that adapts as fast as you game\u003c\/li\u003e\n\u003cli\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMonitor and reduce your energy consumption\u003c\/li\u003e\n\u003cli\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSee it all at once, on the big screen\u003c\/li\u003e\n\u003cli\u003eSplit your TV screen and never miss another moment\u003c\/li\u003e\n\u003cli\u003eNever miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen . Handy if you want to keep an eye on the football score whilst watching a movie\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant\u003c\/li\u003e\n\u003cli\u003eAs easy as asking\u003c\/li\u003e\n\u003cli\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.\u003c\/li\u003e\n\u003cli\u003eBixby\/Alexa built-in\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eYour wellness at home\u003c\/li\u003e\n\u003cli\u003eTurn your home into a personal gym with the ideal home workout companion\u003c\/li\u003e\n\u003cli\u003eElevate your home workout experience with Samsung Smart TV. The Samsung Health app lets you enjoy free premium classes, start new wellness routines and even get the whole household moving with family challenges – all from the comfort of your home. Get free access to over 3,000 hours of health and fitness content from partners including EvolveYou, Calm, Fitplan, Echelon and Jillian Michaels Fitness, Obé, Barre3 and Brooke Burke Body. Plus, the Smart Trainer feature will help you master your workouts and track your stats for a healthier life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eHDR 10+ - Adaptive\/ Gaming\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller Model - TM2360E\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51264555417946,"sku":"QE65S85FAEXXU","price":1499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE65S85FAEXXU.png?v=1771934658"},{"product_id":"samsung-s90f-65-4k-smart-tv-graphite-black-qe65s90fatxxu","title":"Samsung S90F 65\" 4K Smart TV - Graphite Black | QE65S90FATXXU","description":"\u003cp\u003e\u003ca href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eNQ4 AI Gen3 Processor\u003c\/h2\u003e\n\u003cp\u003eExperience our most advanced 4K AI enhancements that transform your entertainment with exceptional clarity and realism. Using 128 neural networks, our smartest 4K processor delivers sharpened scene-by-scene upscaling that optimises both picture and sound. Whether you're streaming your favourite shows or watching live sports, enjoy enhanced brightness, depth, contrast, motion, sound, and resolution—bringing you the ultimate 4K viewing experience with our best upscaling technology.\u003c\/p\u003e\n\u003ch2\u003e4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eOur most advanced 4K AI processor delivers exceptional clarity and detail by intelligently upscaling any content to breathtaking 4K Ultra HD, even if it wasn’t originally filmed that way. Whether you're watching news, classic films, or modern content, the processor optimises both picture and sound for an immersive viewing experience. Powered by AI and 128 neural networks, it meticulously analyses each frame and restores every detail, pixel by pixel, to ensure a stunningly lifelike image with remarkable precision.\u003c\/p\u003e\n\u003ch2\u003eOLED HDR+\u003c\/h2\u003e\n\u003cp\u003eExperience bold brightness and vivid colours like never before, with pure blacks and brilliant hues expertly balanced for a truly cinematic viewing experience. Your OLED screen delivers stunning detail, enhanced by powerful HDR brightness levels that bring out bright highlights, impeccable blacks, and exceptional depth. Every scene comes to life with remarkable clarity and precision, immersing you in a world of breathtaking visuals.\u003c\/p\u003e\n\u003ch2\u003eAI Motion Enhancer Pro\u003c\/h2\u003e\n\u003cp\u003eExperience the smoothest motion with advanced AI technology that ensures you never miss a moment of the action. By recognising objects and text on screen, our AI intelligently smooths out fast-moving scenes for crystal-clear clarity. Whether you're tracking the flight of the ball during a big game or watching superheroes soar across the screen, every movement is rendered in pin-sharp detail for an effortlessly fluid viewing experience.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eBring cinematic sound into your home and feel every moment with immersive audio that surrounds you from all directions. Featuring 8 built-in speakers, your TV delivers rich, dynamic sound that wraps around you, creating a true theatre-like experience. Whether it's the roar of an action scene or the subtle tones of a dramatic moment, the powerful sound draws you in—so you don't just watch the action, you feel it.\u003c\/p\u003e\n\u003ch2\u003eLaserSlim Design\u003c\/h2\u003e\n\u003cp\u003eAn elegantly minimal TV design that’s gorgeous to look at, from all sides. Achieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eObject Tracking Sound\u003c\/h2\u003e\n\u003cp\u003eGet wrapped up in immersive multi-speaker sound that follows the action on screen, putting you right at the heart of every scene. With 5 built-in speakers, your TV creates dynamic, surround sound that moves with the action—whether it’s the roar of the crowd during a crucial match or the rush of superheroes soaring into battle. Feel every moment as the sound rises, shifts, and surrounds you, delivering a truly cinematic audio experience that pulls you into the story.\u003c\/p\u003e\n\u003ch2\u003eMotion Xcelerator 144Hz\u003c\/h2\u003e\n\u003cp\u003eEnjoy ultra-smooth motion and virtually no lag or blur with gaming performance built for next-gen consoles and high-speed action. With support for up to 4K 144Hz and Motion Xcelerator technology, your TV delivers glitch-free, ultra-responsive gameplay and crystal-clear visuals. Whether you're on Xbox, PS5, or PC, experience seamless motion and lightning-fast response times—perfect for staying ahead in fast-paced games.\u003c\/p\u003e\n\u003ch2\u003ePANTONE Validated\u003c\/h2\u003e\n\u003cp\u003eEnjoy authentic colour, validated by industry-leading experts at Pantone. Samsung TVs are certified for accurate representation of up to 2,030 Pantone colours and 110 added skin tones, ensuring every hue, tint, and complexion is displayed with stunning accuracy. Experience a more realistic and beautiful picture where colours look just as they were meant to be seen.\u003c\/p\u003e\n\u003ch2\u003eUltra Viewing Angle with Anti-Reflection Screen\u003c\/h2\u003e\n\u003cp\u003eMinimise distracting glare and enjoy the action—not your reflection—with Samsung’s advanced Anti-Reflection technology. Designed to absorb reflections and reduce glare, you can watch comfortably even in bright rooms without having to close the curtains. And thanks to the Ultra Viewing Angle, every seat is the best seat in the house, delivering a brilliant picture with consistent clarity, even when you're not directly in front of the screen.\u003c\/p\u003e\n\u003ch2\u003eSamsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eSamsung TVs and soundbars create the perfect harmony for a truly cinematic viewing experience. Powered by AI, they sync together effortlessly, delivering integrated sound that elevates your entertainment. Why settle for just your TV or soundbar alone when you can combine their power for a more immersive, dynamic audio experience? With speakers that work seamlessly together, every moment feels richer, clearer, and more immersive, bringing the action to life like never before.\u003c\/p\u003e\n\u003ch2\u003eSmart TV powered by Tizen OS\u003c\/h2\u003e\n\u003cp\u003eSpend less time searching and more time enjoying your favourite shows and movies with tailored recommendations from your top apps like Netflix, Disney+, YouTube, and more. With personalized suggestions, you can quickly access the latest content and dive straight into your next binge-watch or gaming session. Plus, enjoy thousands of extra TV shows and movies on Samsung TV Plus—all for free. Get the most out of your streaming experience, with instant access to everything you love, all in one place.\u003c\/p\u003e\n\u003ch2\u003eGaming Hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games from Xbox, Blacknut, and more, all without needing a console. Samsung Gaming Hub brings together the best console and streaming games, offering instant access to your favorite titles directly from your TV. No downloads, no storage limits—just turn on your TV and dive into the action. With industry-leading partners like Xbox, enjoy endless gaming without the hassle of additional hardware.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience expertly tailored sound that adapts in real-time to both what you're watching and where you're watching it. With features like Adaptive Sound Pro, your TV adjusts audio to suit your room and optimise it for the content you're enjoying. The Active Voice Amplifier enhances dialogue, ensuring it's clear and easy to hear, even in noisy environments. Whether it's movies, shows, or sports, enjoy perfectly balanced, immersive audio every time, with sound that adapts to your surroundings.\u003c\/p\u003e\n\u003ch2\u003eSamsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eEnjoy entertainment every day, completely free with Samsung TV Plus. Access thousands of TV shows and movies, anytime and anywhere, with no subscription required. Get instant access to live and on-demand content like The Graham Norton Show, Poldark, the latest news on Sky News, kids' shows, sports highlights, and much more. It's all at your fingertips, with no strings attached—just endless entertainment whenever you want it.\u003c\/p\u003e\n\u003ch2\u003eOLED\u003c\/h2\u003e\n\u003cp\u003eExperience ultra-real viewing with Samsung OLED, where each pixel is individually controlled to deliver pure blacks, bright whites, and stunning contrast. This cutting-edge technology brings colours and contrasts to life, making every scene feel vibrant and dynamic. With Pantone-validated colour accuracy, Samsung OLED ensures real-world colours that enhance every detail, allowing everything you watch to come to life with breathtaking realism. Whether it's deep shadows or bright highlights, the picture is always vivid and true-to-life.\u003c\/p\u003e\n\u003ch2\u003eSamsung Knox Security\u003c\/h2\u003e\n\u003cp\u003eWith today's TVs storing your passwords and private payment information, Samsung Knox Security ensures your data stays protected. Offering multi-layered security, constant system monitoring, and regular updates, it automatically blocks harmful attacks, giving you peace of mind while you stay entertained. Rest easy knowing your private details are safe, with robust protection built right into your TV.\u003c\/p\u003e\n\u003ch2\u003eSmartThings\u003c\/h2\u003e\n\u003cp\u003eControl your smart home effortlessly from your TV with the SmartThings app. Connect and manage all your smart devices in one place—whether it’s adjusting your smart heating, setting your washer, getting alerts when your food is ready, or monitoring your video doorbell. Simplify your routines and make life easier by seamlessly controlling everything from your TV or phone, all with the convenience of SmartThings.\u003c\/p\u003e\n\u003ch2\u003eColour Booster Pro\u003c\/h2\u003e\n\u003cp\u003eAdd vibrant colour to every scene with AI Enhanced Colour. Our smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene, ensuring that from the darkest night shots to the brightest landscapes, each scene looks stunning. Enjoy consistently rich and accurate colours for a bolder, more dynamic viewing experience, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eReal Depth Enhancer\u003c\/h2\u003e\n\u003cp\u003eExperience true-to-life depth with Real Depth Enhancer, which adjusts the foreground contrast to mimic how the human eye naturally processes depth. For example, while watching a nature documentary, it enhances details like an elephant's wrinkles, while keeping the background untouched—just as your eyes would perceive the scene in real life. This technology brings more realism and depth to every scene, creating a more immersive viewing experience.\u003c\/p\u003e\n\u003ch2\u003eAuto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eUpgrade your viewing experience with AI-powered technology that transforms SDR content into HDR-like picture quality. Your TV intelligently analyses each scene, enhancing brightness, colour, and detail to deliver vibrant, lifelike visuals—even when you're watching non-HDR content. Enjoy brighter highlights, richer colours, and clearer details for a more immersive and dynamic picture, no matter what you're watching.\u003c\/p\u003e\n\u003ch2\u003eAI Auto Game Mode\u003c\/h2\u003e\n\u003cp\u003eGet the edge over your competition with AI Auto Game Mode, which automatically adjusts your TV settings based on the genre of game you're playing. Whether it’s stunning graphics for RPGs or ultra-smooth motion for racing games, AI optimises the experience so you don’t have to lift a finger. Just turn on your game and play—your TV does the rest, giving you a competitive advantage right from the start.\u003c\/p\u003e\n\u003ch2\u003eGame Bar\u003c\/h2\u003e\n\u003cp\u003eLevel up your gameplay with the ultimate gaming TV setup for a truly game-changing experience. The advanced Game Bar puts you in control, letting you optimise your settings on the fly. Effortlessly switch between wide 21:9 or ultra-wide 32:9 aspect ratios, check input lag, activate a virtual aim point, zoom in on the minimap, and more. It's everything you need to stay ahead and play at your best—right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eAI Mode\u003c\/h2\u003e\n\u003cp\u003eSave time on manual adjustments with intelligent, automatic setting controls designed to optimise your viewing experience. With AI Mode, your TV adapts picture and sound to your preferences, offering quick access to a customisable menu that makes personalisation effortless. Enjoy crystal-clear details with adaptive brightness that adjusts to your room’s lighting, or set your ideal picture and sound profiles in advance with AI Customisation Mode. Let your TV do the thinking—so you can just sit back and enjoy.\u003c\/p\u003e\n\u003ch2\u003eAI Customisation Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a viewing experience that adapts to you with our advanced AI processor. It automatically detects whether you're watching sports, movies, or general content, and adjusts the picture settings based on your personal preferences. With AI content recognition, your TV optimises the visuals for every type of content—so you no longer have to tweak the settings each time you switch. Just sit back and let AI deliver the perfect picture, every time.\u003c\/p\u003e\n\u003ch2\u003eSolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eControl all your devices with one convenient, solar-powered remote—no disposable batteries needed. Consciously crafted for sustainability, this universal remote charges using indoor light and even draws power from radio-frequency energy, helping reduce waste while keeping you in control. Say goodbye to battery replacements and hello to smarter, greener convenience.\u003c\/p\u003e\n\u003ch2\u003eSlim Fit Wall-Mount Compatible\u003c\/h2\u003e\n\u003cp\u003eKeep your view and your style on point with a TV that mounts near-flush to the wall. Using the Slim Fit TV Wall-Mount, you can effortlessly position your TV flat against the wall for a sleek, streamlined look that blends beautifully with your home. With almost no gap, your TV becomes a natural part of your space—elegant, minimal, and unobtrusive.\u003c\/p\u003e\n\u003ch2\u003eFreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eExperience HDR gaming exactly as the creators intended—without screen tearing or stuttering. With AMD FreeSync Premium Pro, your next-gen console works seamlessly with your TV to deliver smooth, responsive gameplay combined with stunning HDR visuals. Enjoy rich colour, sharp detail, and fluid motion for an exceptional gaming experience that pulls you right into the action.\u003c\/p\u003e\n\u003ch2\u003eUniversal Gesture\u003c\/h2\u003e\n\u003cp\u003eSet your hands free with Universal Gestures, allowing you to control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, you can effortlessly navigate and adjust settings on your TV using intuitive wrist movements. It's a hands-free, seamless experience that makes managing your entertainment easier than ever.\u003c\/p\u003e\n\u003ch2\u003eSmartThings Calibration\u003c\/h2\u003e\n\u003cp\u003eUnlock cinematic picture quality in seconds using just your smartphone. With the Samsung SmartThings app, simply use your phone’s camera for easy TV colour calibration, ensuring true-to-life colours and enhanced visuals. It’s a quick and effortless way to bring cinema-like picture quality right to your screen.\u003c\/p\u003e\n\u003ch2\u003eAuto Game Mode (ALLM)\u003c\/h2\u003e\n\u003cp\u003eGive yourself an edge over the competition with a TV that adapts as quickly as you play. With Auto Game Mode, your TV detects when you're ready to game and automatically switches to minimise input lag, ensuring incredibly fast response times. Whether it's a crucial racing move or a high-stakes action sequence, you’ll experience smooth, lag-free gameplay that keeps you in the zone.\u003c\/p\u003e\n\u003ch2\u003eAI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy effortlessly with AI Energy Mode and SmartThings. AI Energy Mode adjusts your TV’s brightness based on the content you're watching and the ambient light in your room, reducing overall energy consumption. Plus, with SmartThings, you can monitor the energy usage of your TV and other compatible devices through the Map View on your TV, helping you keep track of your energy efficiency and make smarter, eco-friendly choices.\u003c\/p\u003e\n\u003ch2\u003eMulti View\u003c\/h2\u003e\n\u003cp\u003eNever miss another moment with Multi View, allowing you to play your mobile content alongside your TV on the same screen. Simply pair your smartphone with your TV using screen mirroring to split the big screen. It’s perfect for keeping an eye on the football score while watching a movie or juggling multiple things at once, so you never have to choose between your favorite content.\u003c\/p\u003e\n\u003ch2\u003eMultiple Voice Assistants\u003c\/h2\u003e\n\u003cp\u003eControl your TV effortlessly with your favourite Voice Assistant—Bixby or Alexa—built right into your TV. Simply ask them to change the volume, find a new series, view your holiday photos, or even check on your connected smart home devices. With voice control, the possibilities are endless—you just need to ask.\u003c\/p\u003e\n\u003ch2\u003eSamsung Health\u003c\/h2\u003e\n\u003cp\u003eTransform your home into a personal gym with Samsung Smart TV and elevate your wellness journey. The Samsung Health app provides free access to over 3,000 hours of premium fitness content from top partners like EvolveYou, Calm, Fitplan, Echelon, and Jillian Michaels Fitness, Obé, Barre3, and Brooke Burke Body. Start new workout routines, enjoy family challenges, and track your progress with the Smart Trainer feature, all from the comfort of your home. It’s the ultimate way to stay fit and healthy, with everything you need right at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAnti Reflection\u003c\/li\u003e\n\u003cli\u003eAuto HDR Remastering pro\u003c\/li\u003e\n\u003cli\u003eHDR Brightness Optimizer\u003c\/li\u003e\n\u003cli\u003eFilmmaker Mode\u003c\/li\u003e\n\u003cli\u003eDolby Atmos\u003c\/li\u003e\n\u003cli\u003eQ-Symphony\u003c\/li\u003e\n\u003cli\u003eAudio Pre-selection Descriptor\u003c\/li\u003e\n\u003cli\u003eAdaptive Sound Pro\u003c\/li\u003e\n\u003cli\u003e360 Audio\u003c\/li\u003e\n\u003cli\u003eBixby\u003c\/li\u003e\n\u003cli\u003eFar-Field Voice Interaction\u003c\/li\u003e\n\u003cli\u003eSamsung TV Plus\u003c\/li\u003e\n\u003cli\u003eWeb Browser\u003c\/li\u003e\n\u003cli\u003eSmartThings Hub \/ Matter Hub \/ IoT-Sensor Functionality \/ Quick Remote\u003c\/li\u003e\n\u003cli\u003eSamsung Health\u003c\/li\u003e\n\u003cli\u003eAmbient Mode\u003c\/li\u003e\n\u003cli\u003eApple AirPlay\u003c\/li\u003e\n\u003cli\u003eDaily+\u003c\/li\u003e\n\u003cli\u003eAuto Game Mode (ALLM)\u003c\/li\u003e\n\u003cli\u003eGame Motion Plus\u003c\/li\u003e\n\u003cli\u003eVRR\u003c\/li\u003e\n\u003cli\u003eDynamic Black EQ\u003c\/li\u003e\n\u003cli\u003eSurround Sound\u003c\/li\u003e\n\u003cli\u003eSuper Ultra Wide Game View\u003c\/li\u003e\n\u003cli\u003eMiniMap Zoom\u003c\/li\u003e\n\u003cli\u003eFreeSync Premium Pro\u003c\/li\u003e\n\u003cli\u003eHGiG\u003c\/li\u003e\n\u003cli\u003eAnalog Tuner\u003c\/li\u003e\n\u003cli\u003e2 Tuner\u003c\/li\u003e\n\u003cli\u003eTV Key\u003c\/li\u003e\n\u003cli\u003eAnynet+ (HDMI-CEC)\u003c\/li\u003e\n\u003cli\u003eEPG\u003c\/li\u003e\n\u003cli\u003eExtended PVR\u003c\/li\u003e\n\u003cli\u003eIP Control\u003c\/li\u003e\n\u003cli\u003eEco Sensor\u003c\/li\u003e\n\u003cli\u003eAuto Power Saving\u003c\/li\u003e\n\u003cli\u003eSlim Fit Wall-mount Support\u003c\/li\u003e\n\u003cli\u003eFull Motion Slim Wall Mount Support (Y22)\u003c\/li\u003e\n\u003cli\u003eSlimFit Cam Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eRemote Controller\u003c\/li\u003e\n\u003cli\u003ePower Cable\u003c\/li\u003e\n\u003cli\u003eUser Manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\n","brand":"Samsung","offers":[{"title":"Default Title","offer_id":51316064649562,"sku":"QE65S90FATXXU","price":1899.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/QE55S90FAEXXU.png?v=1771935538"},{"product_id":"lg-evo-55-4k-smart-tv-oled55g54lw-aek","title":"LG evo 55\" 4K Smart TV | OLED55G54LW.AEK","description":"Delivers cutting-edge display performance, intelligent processing, and immersive features in a sleek, gallery-style design. 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data-start=\"1764\"\u003e\u003cstrong data-end=\"1790\" data-start=\"1764\"\u003ePremium Audio \u0026amp; Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1991\" data-start=\"1793\"\u003e\n\u003cli data-end=\"1825\" data-start=\"1793\"\u003e\n\u003cp data-end=\"1825\" data-start=\"1795\"\u003e60W 4.2-channel sound system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1893\" data-start=\"1826\"\u003e\n\u003cp data-end=\"1893\" data-start=\"1828\"\u003eWOW Orchestra compatibility for integrated soundbar performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1949\" data-start=\"1894\"\u003e\n\u003cp data-end=\"1949\" data-start=\"1896\"\u003eUltra-slim \"Gallery\" design for flush wall-mounting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1991\" data-start=\"1950\"\u003e\n\u003cp data-end=\"1991\" data-start=\"1952\"\u003eBezel-less display enhances immersion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2011\" data-start=\"1993\"\u003e\u003cstrong data-end=\"2009\" data-start=\"1993\"\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2133\" data-start=\"2012\"\u003e\n\u003cli data-end=\"2044\" data-start=\"2012\"\u003e\n\u003cp data-end=\"2044\" data-start=\"2014\"\u003e4 x HDMI 2.1 ports with eARC\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2062\" data-start=\"2045\"\u003e\n\u003cp data-end=\"2062\" data-start=\"2047\"\u003e3 x USB ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2092\" data-start=\"2063\"\u003e\n\u003cp data-end=\"2092\" data-start=\"2065\"\u003eOptical digital audio out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2133\" data-start=\"2093\"\u003e\n\u003cp data-end=\"2133\" data-start=\"2095\"\u003eEthernet, Wi-Fi 6, and Bluetooth 5.1\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2160\" data-start=\"2135\"\u003e\u003cstrong data-end=\"2158\" data-start=\"2135\"\u003eEnergy \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2310\" data-start=\"2161\"\u003e\n\u003cli data-end=\"2180\" data-start=\"2161\"\u003e\n\u003cp data-end=\"2180\" data-start=\"2163\"\u003eEnergy class: G\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2232\" data-start=\"2181\"\u003e\n\u003cp data-end=\"2232\" data-start=\"2183\"\u003eSDR power: 77W | HDR power: 165W per 1000 hours\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2250\" data-start=\"2233\"\u003e\n\u003cp data-end=\"2250\" data-start=\"2235\"\u003eStandby: 0.5W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2290\" data-start=\"2251\"\u003e\n\u003cp data-end=\"2290\" data-start=\"2253\"\u003eWithout stand: 1222 x 703 x 27.2 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2310\" data-start=\"2291\"\u003e\n\u003cp data-end=\"2310\" data-start=\"2293\"\u003eWeight: 17.9 kg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2335\" data-start=\"2312\"\u003e\u003cstrong data-end=\"2333\" data-start=\"2312\"\u003eWhat’s in the Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2452\" data-start=\"2336\"\u003e\n\u003cli data-end=\"2357\" data-start=\"2336\"\u003e\n\u003cp data-end=\"2357\" data-start=\"2338\"\u003eLG OLED55G54LW TV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2380\" data-start=\"2358\"\u003e\n\u003cp data-end=\"2380\" data-start=\"2360\"\u003eWall mount bracket\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2414\" data-start=\"2381\"\u003e\n\u003cp data-end=\"2414\" data-start=\"2383\"\u003eRemote control with batteries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2452\" data-start=\"2415\"\u003e\n\u003cp data-end=\"2452\" data-start=\"2417\"\u003eUser manual and quick start guide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51316985692506,"sku":"OLED55G54LW.AEK","price":1849.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/424896_1.jpg?v=1767618956"},{"product_id":"lg-evo-ai-g4-65-4k-smart-tv-oled65g56ls-aek","title":"LG evo AI G4 65\" 4K Smart TV | OLED65G56LS.AEK","description":"Key Features:\n\u003cp data-start=\"516\" data-end=\"569\"\u003e\u003cstrong data-start=\"516\" data-end=\"567\"\u003eOLED evo Panel with Brightness Booster Ultimate\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"570\" data-end=\"781\"\u003e\n\u003cli data-start=\"570\" data-end=\"640\"\u003e\n\u003cp data-start=\"572\" data-end=\"640\"\u003eSelf-lit pixel technology for perfect blacks and infinite contrast\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"641\" data-end=\"720\"\u003e\n\u003cp data-start=\"643\" data-end=\"720\"\u003eEnhanced brightness with advanced light control and precision pixel mapping\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"721\" data-end=\"781\"\u003e\n\u003cp data-start=\"723\" data-end=\"781\"\u003eRich, vibrant color accuracy even in bright environments\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"783\" data-end=\"813\"\u003e\u003cstrong data-start=\"783\" data-end=\"811\"\u003eα11 AI Processor 4K Gen2\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"814\" data-end=\"1055\"\u003e\n\u003cli data-start=\"814\" data-end=\"880\"\u003e\n\u003cp data-start=\"816\" data-end=\"880\"\u003eIntelligent processor optimizes picture and sound in real time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"881\" data-end=\"937\"\u003e\n\u003cp data-start=\"883\" data-end=\"937\"\u003eAI Super Upscaling improves detail in non-4K content\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"999\"\u003e\n\u003cp data-start=\"940\" data-end=\"999\"\u003eDynamic Tone Mapping Pro ensures balanced HDR performance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1000\" data-end=\"1055\"\u003e\n\u003cp data-start=\"1002\" data-end=\"1055\"\u003eAI Sound Pro delivers 11.1.2 virtual surround audio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1057\" data-end=\"1100\"\u003e\u003cstrong data-start=\"1057\" data-end=\"1098\"\u003eOptimized Viewing with Filmmaker Mode\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1101\" data-end=\"1242\"\u003e\n\u003cli data-start=\"1101\" data-end=\"1175\"\u003e\n\u003cp data-start=\"1103\" data-end=\"1175\"\u003ePreserves cinematic intent with accurate frame rates and color grading\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1176\" data-end=\"1242\"\u003e\n\u003cp data-start=\"1178\" data-end=\"1242\"\u003eAmbient Light Detection adjusts picture based on room lighting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1244\" data-end=\"1275\"\u003e\u003cstrong data-start=\"1244\" data-end=\"1273\"\u003ePremium Gaming Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1276\" data-end=\"1510\"\u003e\n\u003cli data-start=\"1276\" data-end=\"1323\"\u003e\n\u003cp data-start=\"1278\" data-end=\"1323\"\u003e4K resolution with up to 144Hz refresh rate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1324\" data-end=\"1388\"\u003e\n\u003cp data-start=\"1326\" data-end=\"1388\"\u003eCompatible with NVIDIA G-SYNC, AMD FreeSync Premium, and VRR\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1389\" data-end=\"1447\"\u003e\n\u003cp data-start=\"1391\" data-end=\"1447\"\u003eGame Optimizer interface for quick settings adjustment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1448\" data-end=\"1510\"\u003e\n\u003cp data-start=\"1450\" data-end=\"1510\"\u003eLow input lag and high response rate for fast-paced action\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1512\" data-end=\"1544\"\u003e\u003cstrong data-start=\"1512\" data-end=\"1542\"\u003ewebOS 25 Smart TV Platform\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1545\" data-end=\"1775\"\u003e\n\u003cli data-start=\"1545\" data-end=\"1615\"\u003e\n\u003cp data-start=\"1547\" data-end=\"1615\"\u003ePersonalised home screen and profile-based content recommendations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1616\" data-end=\"1671\"\u003e\n\u003cp data-start=\"1618\" data-end=\"1671\"\u003eQuick access to popular streaming apps and services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1672\" data-end=\"1728\"\u003e\n\u003cp data-start=\"1674\" data-end=\"1728\"\u003eBuilt-in voice assistants and smart home integration\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1729\" data-end=\"1775\"\u003e\n\u003cp data-start=\"1731\" data-end=\"1775\"\u003eApple AirPlay 2 and screen sharing support\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1777\" data-end=\"1799\"\u003e\u003cstrong data-start=\"1777\" data-end=\"1797\"\u003eDesign and Build\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1800\" data-end=\"1972\"\u003e\n\u003cli data-start=\"1800\" data-end=\"1877\"\u003e\n\u003cp data-start=\"1802\" data-end=\"1877\"\u003eUltra-thin profile with flush wall-mount capability (wall mount included)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1878\" data-end=\"1929\"\u003e\n\u003cp data-start=\"1880\" data-end=\"1929\"\u003eGallery-style design ideal for modern interiors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1930\" data-end=\"1972\"\u003e\n\u003cp data-start=\"1932\" data-end=\"1972\"\u003eBezel-less display maximises immersion\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1974\" data-end=\"1997\"\u003e\u003cstrong data-start=\"1974\" data-end=\"1995\"\u003eSound Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1998\" data-end=\"2180\"\u003e\n\u003cli data-start=\"1998\" data-end=\"2044\"\u003e\n\u003cp data-start=\"2000\" data-end=\"2044\"\u003e4.2-channel speakers with 60W total output\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2045\" data-end=\"2109\"\u003e\n\u003cp data-start=\"2047\" data-end=\"2109\"\u003eAI-based sound tuning adapts to content type and environment\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2110\" data-end=\"2180\"\u003e\n\u003cp data-start=\"2112\" data-end=\"2180\"\u003eWOW Orchestra syncs with compatible LG soundbars for unified audio\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2182\" data-end=\"2200\"\u003e\u003cstrong data-start=\"2182\" data-end=\"2198\"\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2201\" data-end=\"2318\"\u003e\n\u003cli data-start=\"2201\" data-end=\"2233\"\u003e\n\u003cp data-start=\"2203\" data-end=\"2233\"\u003e4 x HDMI 2.1 ports with eARC\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2234\" data-end=\"2251\"\u003e\n\u003cp data-start=\"2236\" data-end=\"2251\"\u003e3 x USB ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2252\" data-end=\"2281\"\u003e\n\u003cp data-start=\"2254\" data-end=\"2281\"\u003eOptical digital audio out\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2282\" data-end=\"2318\"\u003e\n\u003cp data-start=\"2284\" data-end=\"2318\"\u003eEthernet, Wi-Fi 6, Bluetooth 5.2\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2320\" data-end=\"2343\"\u003e\u003cstrong data-start=\"2320\" data-end=\"2341\"\u003eEnergy Efficiency\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2344\" data-end=\"2442\"\u003e\n\u003cli data-start=\"2344\" data-end=\"2364\"\u003e\n\u003cp data-start=\"2346\" data-end=\"2364\"\u003eEnergy rating: E\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2365\" data-end=\"2418\"\u003e\n\u003cp data-start=\"2367\" data-end=\"2418\"\u003eSDR power usage: 85W | HDR: 222W (per 1000 hours)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2419\" data-end=\"2442\"\u003e\n\u003cp data-start=\"2421\" data-end=\"2442\"\u003eStandby power: 0.5W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2444\" data-end=\"2471\"\u003e\u003cstrong data-start=\"2444\" data-end=\"2469\"\u003eDimensions and Weight\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2472\" data-end=\"2531\"\u003e\n\u003cli data-start=\"2472\" data-end=\"2511\"\u003e\n\u003cp data-start=\"2474\" data-end=\"2511\"\u003eWithout stand: 1441 x 826 x 24.1 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2512\" data-end=\"2531\"\u003e\n\u003cp data-start=\"2514\" data-end=\"2531\"\u003eWeight: 24.3 kg\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2533\" data-end=\"2559\"\u003e\u003cstrong data-start=\"2533\" data-end=\"2557\"\u003eIncluded Accessories\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2560\" data-end=\"2633\"\u003e\n\u003cli data-start=\"2560\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2562\" data-end=\"2583\"\u003eSlim-fit wall mount\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2584\" data-end=\"2617\"\u003e\n\u003cp data-start=\"2586\" data-end=\"2617\"\u003eRemote control with batteries\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2618\" data-end=\"2633\"\u003e\n\u003cp data-start=\"2620\" data-end=\"2633\"\u003eUser manual\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51317448114522,"sku":"OLED65G56LS.AEK","price":2499.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/35c55fdefa5200fedb0c7d07f40a41f954933837_424895_v2__72023.jpg?v=1767622587"},{"product_id":"lg-evo-c5-55-4k-smart-tv-umber-brown-oled55c54la-aek","title":"LG Evo C5 55\" 4K Smart TV | OLED55C54LA.AEK","description":"Key Features\n\u003cp data-start=\"605\" data-end=\"651\"\u003e\u003cstrong data-start=\"605\" data-end=\"649\"\u003eOLED evo Display with Brightness Booster\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"652\" data-end=\"870\"\u003e\n\u003cli data-start=\"652\" data-end=\"719\"\u003e\n\u003cp data-start=\"654\" data-end=\"719\"\u003eSelf-lit OLED pixels deliver unmatched contrast and deep blacks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"720\" data-end=\"797\"\u003e\n\u003cp data-start=\"722\" data-end=\"797\"\u003eBrightness Booster improves luminance for clearer visuals in bright rooms\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"798\" data-end=\"870\"\u003e\n\u003cp data-start=\"800\" data-end=\"870\"\u003eOutstanding color accuracy with 100% Color Fidelity and Color Volume\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"872\" data-end=\"898\"\u003e\u003cstrong data-start=\"872\" data-end=\"896\"\u003eα9 AI Processor Gen8\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"899\" data-end=\"1067\"\u003e\n\u003cli data-start=\"899\" data-end=\"950\"\u003e\n\u003cp data-start=\"901\" data-end=\"950\"\u003eReal-time AI optimization for picture and sound\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"951\" data-end=\"1017\"\u003e\n\u003cp data-start=\"953\" data-end=\"1017\"\u003eAI Super Upscaling brings lower-resolution content close to 4K\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1018\" data-end=\"1067\"\u003e\n\u003cp data-start=\"1020\" data-end=\"1067\"\u003eSmart scene recognition for optimized viewing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1069\" data-end=\"1099\"\u003e\u003cstrong data-start=\"1069\" data-end=\"1097\"\u003eCinema-Grade HDR Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1100\" data-end=\"1218\"\u003e\n\u003cli data-start=\"1100\" data-end=\"1141\"\u003e\n\u003cp data-start=\"1102\" data-end=\"1141\"\u003eSupports Dolby Vision, HDR10, and HLG\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1142\" data-end=\"1218\"\u003e\n\u003cp data-start=\"1144\" data-end=\"1218\"\u003eFilmmaker Mode maintains original aspect ratios, frame rates, and colors\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1220\" data-end=\"1245\"\u003e\u003cstrong data-start=\"1220\" data-end=\"1243\"\u003eGaming Enhancements\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1246\" data-end=\"1413\"\u003e\n\u003cli data-start=\"1246\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1248\" data-end=\"1291\"\u003e4K resolution at up to 144Hz refresh rate\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1350\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1350\"\u003eCompatible with NVIDIA G-SYNC and AMD FreeSync Premium\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1351\" data-end=\"1413\"\u003e\n\u003cp data-start=\"1353\" data-end=\"1413\"\u003eGame Optimizer and Game Dashboard for streamlined settings\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1415\" data-end=\"1446\"\u003e\u003cstrong data-start=\"1415\" data-end=\"1444\"\u003eSmart Features – webOS 25\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1447\" data-end=\"1649\"\u003e\n\u003cli data-start=\"1447\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1449\" data-end=\"1488\"\u003ePersonalized content via AI Concierge\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1535\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1535\"\u003eEasy access to streaming services and apps\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1536\" data-end=\"1603\"\u003e\n\u003cp data-start=\"1538\" data-end=\"1603\"\u003eSupports voice commands via built-in Alexa and Google Assistant\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1604\" data-end=\"1649\"\u003e\n\u003cp data-start=\"1606\" data-end=\"1649\"\u003eApple AirPlay 2 and HomeKit compatibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1651\" data-end=\"1672\"\u003e\u003cstrong data-start=\"1651\" data-end=\"1670\"\u003eImmersive Audio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1673\" data-end=\"1810\"\u003e\n\u003cli data-start=\"1673\" data-end=\"1708\"\u003e\n\u003cp data-start=\"1675\" data-end=\"1708\"\u003e2.2 channel, 40W speaker system\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1709\" data-end=\"1759\"\u003e\n\u003cp data-start=\"1711\" data-end=\"1759\"\u003eAI Sound Pro for virtual 11.1.2 surround sound\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1760\" data-end=\"1810\"\u003e\n\u003cp data-start=\"1762\" data-end=\"1810\"\u003eDolby Atmos and DTS:X (pass-through) supported\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1812\" data-end=\"1844\"\u003e\u003cstrong data-start=\"1812\" data-end=\"1842\"\u003eComprehensive Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1845\" data-end=\"1962\"\u003e\n\u003cli data-start=\"1845\" data-end=\"1875\"\u003e\n\u003cp data-start=\"1847\" data-end=\"1875\"\u003e4 HDMI 2.1 ports with eARC\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1876\" data-end=\"1891\"\u003e\n\u003cp data-start=\"1878\" data-end=\"1891\"\u003e3 USB ports\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1892\" data-end=\"1932\"\u003e\n\u003cp data-start=\"1894\" data-end=\"1932\"\u003eOptical audio output, headphone jack\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1933\" data-end=\"1962\"\u003e\n\u003cp data-start=\"1935\" data-end=\"1962\"\u003eWi-Fi 6 and Bluetooth 5.3\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1964\" data-end=\"1991\"\u003e\u003cstrong data-start=\"1964\" data-end=\"1989\"\u003eSleek, Minimal Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1992\" data-end=\"2172\"\u003e\n\u003cli data-start=\"1992\" data-end=\"2032\"\u003e\n\u003cp data-start=\"1994\" data-end=\"2032\"\u003eSlim profile with virtually no bezel\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2033\" data-end=\"2073\"\u003e\n\u003cp data-start=\"2035\" data-end=\"2073\"\u003eVESA mount compatible (300 x 200 mm)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2074\" data-end=\"2136\"\u003e\n\u003cp data-start=\"2076\" data-end=\"2136\"\u003eDimensions (W x H x D without stand): 1222 x 703 x 45.1 mm\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2137\" data-end=\"2172\"\u003e\n\u003cp data-start=\"2139\" data-end=\"2172\"\u003eWeight: 14.1 kg (without stand)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2174\" data-end=\"2197\"\u003e\u003cstrong data-start=\"2174\" data-end=\"2195\"\u003eEnergy Efficiency\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2198\" data-end=\"2299\"\u003e\n\u003cli data-start=\"2198\" data-end=\"2218\"\u003e\n\u003cp data-start=\"2200\" data-end=\"2218\"\u003eEnergy rating: G\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2219\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2221\" data-end=\"2247\"\u003eTypical Power (SDR): 81W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2248\" data-end=\"2269\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2269\"\u003ePower (HDR): 162W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2270\" data-end=\"2299\"\u003e\n\u003cp data-start=\"2272\" data-end=\"2299\"\u003eStandby consumption: 0.5W\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2301\" data-end=\"2324\"\u003e\u003cstrong data-start=\"2301\" data-end=\"2322\"\u003eWhat’s in the Box\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2325\" data-end=\"2413\"\u003e\n\u003cli data-start=\"2325\" data-end=\"2360\"\u003e\n\u003cp data-start=\"2327\" data-end=\"2360\"\u003eMagic Remote with voice control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2361\" data-end=\"2379\"\u003e\n\u003cp data-start=\"2363\" data-end=\"2379\"\u003eTabletop stand\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2380\" data-end=\"2413\"\u003e\n\u003cp data-start=\"2382\" data-end=\"2413\"\u003eSetup guide and documentation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51333026185562,"sku":"OLED55C54LA.AEK","price":1299.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED65C54LA.AEK.png?v=1767625308"},{"product_id":"lg-evo-ai-c5-65-4k-smart-tv-oled65c54la-aek","title":"LG evo AI C5 65\" 4K Smart TV  | OLED65C54LA.AEK","description":"Key Features\n\u003cp data-end=\"386\" data-start=\"340\"\u003e\u003cstrong data-end=\"384\" data-start=\"340\"\u003eOLED evo Display with Brightness Booster\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"553\" data-start=\"387\"\u003e\n\u003cli data-end=\"428\" data-start=\"387\"\u003e\n\u003cp data-end=\"428\" data-start=\"389\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSelf-lit OLED pixels provide perfect blacks and infinite contrast.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"472\" data-start=\"429\"\u003e\n\u003cp data-end=\"472\" data-start=\"431\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBrightness Booster technology enhances luminance for vivid visuals, even in well-lit environments.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"553\" data-start=\"473\"\u003e\n\u003cp data-end=\"553\" data-start=\"475\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e100% Colour Fidelity and Colour Volume ensure accurate and rich color reproduction.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"581\" data-start=\"555\"\u003e\u003cstrong data-end=\"579\" data-start=\"555\"\u003eα9 AI Processor Gen8\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"750\" data-start=\"582\"\u003e\n\u003cli data-end=\"625\" data-start=\"582\"\u003e\n\u003cp data-end=\"625\" data-start=\"584\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAdvanced AI processing optimizes picture and sound quality in real-time.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"669\" data-start=\"626\"\u003e\n\u003cp data-end=\"669\" data-start=\"628\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Super Upscaling enhances lower-resolution content to near-4K quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"750\" data-start=\"670\"\u003e\n\u003cp data-end=\"750\" data-start=\"672\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Picture Pro and AI Sound Pro deliver personalized viewing and listening experiences.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"769\" data-start=\"752\"\u003e\u003cstrong data-end=\"767\" data-start=\"752\"\u003eHDR Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"894\" data-start=\"770\"\u003e\n\u003cli data-end=\"813\" data-start=\"770\"\u003e\n\u003cp data-end=\"813\" data-start=\"772\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCompatible with Dolby Vision, HDR10, and HLG formats for a dynamic range of brightness and color.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"894\" data-start=\"814\"\u003e\n\u003cp data-end=\"894\" data-start=\"816\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFilmmaker Mode preserves the director's intent by maintaining original aspect ratios and frame rates.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"921\" data-start=\"896\"\u003e\u003cstrong data-end=\"919\" data-start=\"896\"\u003eGaming Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1090\" data-start=\"922\"\u003e\n\u003cli data-end=\"965\" data-start=\"922\"\u003e\n\u003cp data-end=\"965\" data-start=\"924\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports 4K resolution at 144Hz refresh rate for smooth and responsive gameplay.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1009\" data-start=\"966\"\u003e\n\u003cp data-end=\"1009\" data-start=\"968\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eNVIDIA G-SYNC and AMD FreeSync Premium compatibility reduce screen tearing and stuttering.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1090\" data-start=\"1010\"\u003e\n\u003cp data-end=\"1090\" data-start=\"1012\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eGame Optimizer and Dashboard provide quick access to gaming settings.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1126\" data-start=\"1092\"\u003e\u003cstrong data-end=\"1124\" data-start=\"1092\"\u003eSmart Features with webOS 25\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1339\" data-start=\"1127\"\u003e\n\u003cli data-end=\"1170\" data-start=\"1127\"\u003e\n\u003cp data-end=\"1170\" data-start=\"1129\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUser-friendly interface with access to a wide range of streaming services and applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1214\" data-start=\"1171\"\u003e\n\u003cp data-end=\"1214\" data-start=\"1173\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Concierge offers personalized content recommendations based on viewing habits.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1258\" data-start=\"1215\"\u003e\n\u003cp data-end=\"1258\" data-start=\"1217\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVoice control through built-in Amazon Alexa and compatibility with Google Assistant.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1339\" data-start=\"1259\"\u003e\n\u003cp data-end=\"1339\" data-start=\"1261\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eApple AirPlay 2 and HomeKit support for seamless integration with Apple devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1364\" data-start=\"1341\"\u003e\u003cstrong data-end=\"1362\" data-start=\"1341\"\u003eAudio Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1533\" data-start=\"1365\"\u003e\n\u003cli data-end=\"1408\" data-start=\"1365\"\u003e\n\u003cp data-end=\"1408\" data-start=\"1367\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e2.2-channel speaker system with a total output of 40W delivers clear and immersive sound.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1452\" data-start=\"1409\"\u003e\n\u003cp data-end=\"1452\" data-start=\"1411\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Sound Pro up-mixes audio to virtual 11.1.2 channels for a surround sound experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1533\" data-start=\"1453\"\u003e\n\u003cp data-end=\"1533\" data-start=\"1455\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports Dolby Atmos and DTS:X (pass-through) for high-quality audio formats.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1561\" data-start=\"1535\"\u003e\u003cstrong data-end=\"1559\" data-start=\"1535\"\u003eConnectivity Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1774\" data-start=\"1562\"\u003e\n\u003cli data-end=\"1605\" data-start=\"1562\"\u003e\n\u003cp data-end=\"1605\" data-start=\"1564\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e4 x HDMI 2.1 ports with eARC support for high-bandwidth audio and video.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1649\" data-start=\"1606\"\u003e\n\u003cp data-end=\"1649\" data-start=\"1608\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e3 x USB 2.0 ports for media playback and recording.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1693\" data-start=\"1650\"\u003e\n\u003cp data-end=\"1693\" data-start=\"1652\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eOptical digital audio output and headphone jack for external audio devices.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1774\" data-start=\"1694\"\u003e\n\u003cp data-end=\"1774\" data-start=\"1696\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWi-Fi 6 and Bluetooth 5.3 for wireless connectivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1803\" data-start=\"1776\"\u003e\u003cstrong data-end=\"1801\" data-start=\"1776\"\u003eDesign and Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2016\" data-start=\"1804\"\u003e\n\u003cli data-end=\"1847\" data-start=\"1804\"\u003e\n\u003cp data-end=\"1847\" data-start=\"1806\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUltra-slim profile with minimal bezels for a sleek and modern appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1891\" data-start=\"1848\"\u003e\n\u003cp data-end=\"1891\" data-start=\"1850\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDimensions without stand: 1441 x 826 x 45.1 mm.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1935\" data-start=\"1892\"\u003e\n\u003cp data-end=\"1935\" data-start=\"1894\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWeight without stand: 16.6 kg.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2016\" data-start=\"1936\"\u003e\n\u003cp data-end=\"2016\" data-start=\"1938\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVESA mount compatible (300 x 200 mm) for flexible installation options.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2041\" data-start=\"2018\"\u003e\u003cstrong data-end=\"2039\" data-start=\"2018\"\u003eEnergy Efficiency\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2260\" data-start=\"2042\"\u003e\n\u003cli data-end=\"2085\" data-start=\"2042\"\u003e\n\u003cp data-end=\"2085\" data-start=\"2044\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnergy efficiency class: F.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2129\" data-start=\"2086\"\u003e\n\u003cp data-end=\"2129\" data-start=\"2088\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (SDR): 97W.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2175\" data-start=\"2130\"\u003e\n\u003cp data-end=\"2175\" data-start=\"2132\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (HDR): 211W.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2260\" data-start=\"2176\"\u003e\n\u003cp data-end=\"2260\" data-start=\"2178\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStandby power consumption: 0.5W.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51333226856794,"sku":"OLED65C54LA.AEK","price":1799.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/OLED65C54LA.AEK.png?v=1767625308"},{"product_id":"lg-evo-ai-b5-48-4k-smart-tv-oled48b56la-aek","title":"LG evo AI B5 48\" 4K Smart TV | OLED48B56LA.AEK","description":"\u003ch3 data-end=\"336\" data-start=\"319\"\u003eKey Features:\u003c\/h3\u003e\n\u003cp data-end=\"369\" data-start=\"338\"\u003e\u003cstrong data-end=\"367\" data-start=\"338\"\u003eDisplay \u0026amp; Picture Quality\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"668\" data-start=\"370\"\u003e\n\u003cli data-end=\"411\" data-start=\"370\"\u003e\n\u003cp data-end=\"411\" data-start=\"372\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e48-inch 4K Ultra HD OLED panel (3840 x 2160)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"455\" data-start=\"412\"\u003e\n\u003cp data-end=\"455\" data-start=\"414\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSelf-lit pixels for infinite contrast and true blacks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"499\" data-start=\"456\"\u003e\n\u003cp data-end=\"499\" data-start=\"458\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports Dolby Vision, HDR10, and HLG for enhanced dynamic range\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"543\" data-start=\"500\"\u003e\n\u003cp data-end=\"543\" data-start=\"502\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePixel Dimming technology for precise light control\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"587\" data-start=\"544\"\u003e\n\u003cp data-end=\"587\" data-start=\"546\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eα8 AI Processor 4K for optimized picture and sound\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"668\" data-start=\"588\"\u003e\n\u003cp data-end=\"668\" data-start=\"590\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Picture Pro and AI Super Upscaling for improved image clarity\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"670\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"691\" data-start=\"670\"\u003e\u003cstrong data-end=\"689\" data-start=\"670\"\u003eGaming Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"948\" data-start=\"692\"\u003e\n\u003cli data-end=\"735\" data-start=\"692\"\u003e\n\u003cp data-end=\"735\" data-start=\"694\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eNative 120Hz refresh rate for smooth motion\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"779\" data-start=\"736\"\u003e\n\u003cp data-end=\"779\" data-start=\"738\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports NVIDIA G-SYNC and AMD FreeSync for tear-free gaming\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"823\" data-start=\"780\"\u003e\n\u003cp data-end=\"823\" data-start=\"782\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVariable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"867\" data-start=\"824\"\u003e\n\u003cp data-end=\"867\" data-start=\"826\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eGame Optimizer and Game Dashboard for customizable settings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"948\" data-start=\"868\"\u003e\n\u003cp data-end=\"948\" data-start=\"870\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eHGiG mode for accurate HDR gaming visuals\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"977\" data-start=\"950\"\u003e\u003cstrong data-end=\"975\" data-start=\"950\"\u003eSmart TV Capabilities\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1234\" data-start=\"978\"\u003e\n\u003cli data-end=\"1021\" data-start=\"978\"\u003e\n\u003cp data-end=\"1021\" data-start=\"980\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ewebOS 24 platform with access to popular streaming services\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1065\" data-start=\"1022\"\u003e\n\u003cp data-end=\"1065\" data-start=\"1024\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuilt-in Amazon Alexa and compatibility with Google Assistant\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1109\" data-start=\"1066\"\u003e\n\u003cp data-end=\"1109\" data-start=\"1068\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eApple AirPlay 2 and HomeKit support for seamless integration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1153\" data-start=\"1110\"\u003e\n\u003cp data-end=\"1153\" data-start=\"1112\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMagic Remote with voice control functionality\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1234\" data-start=\"1154\"\u003e\n\u003cp data-end=\"1234\" data-start=\"1156\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMulti View and screen mirroring features\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1259\" data-start=\"1236\"\u003e\u003cstrong data-end=\"1257\" data-start=\"1236\"\u003eAudio Performance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1516\" data-start=\"1260\"\u003e\n\u003cli data-end=\"1303\" data-start=\"1260\"\u003e\n\u003cp data-end=\"1303\" data-start=\"1262\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e20W 2.0 channel speaker system with down-firing speakers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1347\" data-start=\"1304\"\u003e\n\u003cp data-end=\"1347\" data-start=\"1306\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSupports Dolby Atmos for immersive sound\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1391\" data-start=\"1348\"\u003e\n\u003cp data-end=\"1391\" data-start=\"1350\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Sound Pro for virtual 9.1.2 surround sound experience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1435\" data-start=\"1392\"\u003e\n\u003cp data-end=\"1435\" data-start=\"1394\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAI Acoustic Tuning for room-optimized audio\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1516\" data-start=\"1436\"\u003e\n\u003cp data-end=\"1516\" data-start=\"1438\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBluetooth Surround Ready and WiSA Ready for wireless audio options\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"1544\" data-start=\"1518\"\u003e\u003cstrong data-end=\"1542\" data-start=\"1518\"\u003eConnectivity Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1801\" data-start=\"1545\"\u003e\n\u003cli data-end=\"1588\" data-start=\"1545\"\u003e\n\u003cp data-end=\"1588\" data-start=\"1547\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e4 x HDMI 2.1 ports with eARC support\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1632\" data-start=\"1589\"\u003e\n\u003cp data-end=\"1632\" data-start=\"1591\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e2 x USB 2.0 ports for media playback and recording\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1676\" data-start=\"1633\"\u003e\n\u003cp data-end=\"1676\" data-start=\"1635\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eOptical digital audio output and headphone jack\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1720\" data-start=\"1677\"\u003e\n\u003cp data-end=\"1720\" data-start=\"1679\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWi-Fi 5 and Bluetooth 5.1 for wireless connectivity\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1801\" data-start=\"1721\"\u003e\n\u003cp data-end=\"1801\" data-start=\"1723\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEthernet port for stable wired internet connection\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1828\" data-start=\"1803\"\u003e\u003cstrong data-end=\"1826\" data-start=\"1803\"\u003eDesign \u0026amp; Dimensions\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2045\" data-start=\"1829\"\u003e\n\u003cli data-end=\"1872\" data-start=\"1829\"\u003e\n\u003cp data-end=\"1872\" data-start=\"1831\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSlim profile with minimal bezels for a sleek appearance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1916\" data-start=\"1873\"\u003e\n\u003cp data-end=\"1916\" data-start=\"1875\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDimensions without stand: 1070 x 620 x 45.9 mm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1960\" data-start=\"1917\"\u003e\n\u003cp data-end=\"1960\" data-start=\"1919\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eWeight without stand: 11.5 kg\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2045\" data-start=\"1961\"\u003e\n\u003cp data-end=\"2045\" data-start=\"1963\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eVESA mount compatible (300 x 200 mm) for flexible installation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2070\" data-start=\"2047\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"2070\" data-start=\"2047\"\u003e\u003cstrong data-end=\"2068\" data-start=\"2047\"\u003eEnergy Efficiency\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"2293\" data-start=\"2071\"\u003e\n\u003cli data-end=\"2116\" data-start=\"2071\"\u003e\n\u003cp data-end=\"2116\" data-start=\"2073\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnergy efficiency class: G\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2162\" data-start=\"2117\"\u003e\n\u003cp data-end=\"2162\" data-start=\"2119\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (SDR): 64.8W\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2208\" data-start=\"2163\"\u003e\n\u003cp data-end=\"2208\" data-start=\"2165\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePower consumption (HDR): 115W\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2293\" data-start=\"2209\"\u003e\n\u003cp data-end=\"2293\" data-start=\"2211\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eStandby power consumption: 0.5W\u003c\/span\u003e\u003cspan data-state=\"closed\" class=\"\"\u003e\u003cspan class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"\u003e\u003ca class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[0.5625em] font-medium text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]! transition-colors duration-150 ease-in-out\" rel=\"noopener\" href=\"https:\/\/business.currys.co.uk\/catalogue\/tv-entertainment\/tvs\/all-tvs\/lg-oled48b46la-48-smart-4k-ultra-hd-hdr-oled-tv-with-amazon-alexa\/B581316B?utm_source=chatgpt.com\" target=\"_blank\"\u003e\u003cspan class=\"relative start-0 bottom-0 flex h-full w-full items-center\"\u003e\u003cspan class=\"flex h-4 w-full items-center justify-between overflow-hidden\"\u003e\u003cspan class=\"max-w-full grow truncate overflow-hidden text-center\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":51334000279898,"sku":"OLED48B56LA.AEK","price":899.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/1_d45e20bb-5112-4f0a-8f5b-1265212c2812.png?v=1767625394"},{"product_id":"lg-c54-evo-ai-48-4k-smart-tv-oled48c54la-aek","title":"LG C54 evo AI 48\" 4K Smart TV | OLED48C54LA.AEK","description":"\u003cdiv\u003e\n\u003ch2\u003eNext-level visual detail with the brilliant alpha 9 AI Processor Gen8\u003c\/h2\u003e\n\u003cp\u003eOur processor's AI engine analyzes and upscales every frame in detail. By recognizing faces, it delivers not only 4K visual quality, but enhanced facial expressions and depth.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApprox.1.7x NPU Greater AI Neural Processing\u003c\/li\u003e\n\u003cli\u003e1.7x CPU Faster Operation\u003c\/li\u003e\n\u003cli\u003e2.1x GPU Improved Graphics\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExperience Perfect Black OLED, only with LG OLED\u003c\/h2\u003e\n\u003ch3\u003ePerfect Black even in bright or dark spaces\u003c\/h3\u003e\n\u003cp\u003ePerfect Black is UL-verified and delivers true black levels to enhance perceived brightness and contrast, whether it's bright or dark around you.\u003c\/p\u003e\n\u003ch2\u003ePerfect Colour\u003c\/h2\u003e\n\u003cp\u003e100% Colour Volume and 100% Colour Fidelity certified. Enjoy accurate, vibrant colours even in sunlight or dark environments.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Pro brings every frame to life\u003c\/h2\u003e\n\u003cp\u003eAI Super Upscaling and OLED Dynamic Tone Mapping analyze each frame's elements to enhance resolution, brightness, depth, and clarity.\u003c\/p\u003e\n\u003ch2\u003eAI Magic Remote completes the AI experience\u003c\/h2\u003e\n\u003cp\u003eControl your TV easily with AI magic remote — no extra device needed! With a motion sensor and scroll wheel, point and click to use it like an air mouse or simply speak for voice commands.\u003c\/p\u003e\n\u003ch2\u003eAI Voice ID\u003c\/h2\u003e\n\u003cp\u003eLG AI Voice ID recognizes each user's unique voice signature and offers personalized recommendations the moment you speak.\u003c\/p\u003e\n\u003ch2\u003eAI Search\u003c\/h2\u003e\n\u003cp\u003eAsk your TV anything. Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003ch3\u003eVoice clarity with Al Voice Remastering\u003c\/h3\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003ch2\u003eDynamic Sound Booster powered by Al Processor\u003c\/h2\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003ch2\u003eAll-encompassing surround sound with virtual 11.1.2 channels\u003c\/h2\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003ch2\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h3\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003ch2\u003eUltra Slim Design\u003c\/h2\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003ch2\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content. Free\u003c\/h2\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch2\u003eCost-free. Contract-free. Cable-free\u003c\/h2\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo Payment\u003c\/li\u003e\n\u003cli\u003eNo Subscription\u003c\/li\u003e\n\u003cli\u003eNo Set-top\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! 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Get your game on without lag or motion blur.\u003c\/p\u003e\n\u003ch2\u003eBest OLED TV for Movies\u003c\/h2\u003e\n\u003cp\u003eWatch movies come to life in your home cinema through FILMMAKER MODE with Ambient Light Compensation that adjusts to environmental lighting for picture quality that meets top filmmaker standards.\u003c\/p\u003e\n\u003ch2\u003eDolby Vision \u0026amp; Ambient FilmMaker Mode\u003c\/h2\u003e\n\u003cp\u003eExperience cinema as the director intended with Dolby Vision and FILMMAKER MODE with Ambient Light Compensation that adapts to surroundings and keeps visuals as close as possible to its original form.\u003c\/p\u003e\n\u003ch2\u003eDolby Atmos\u003c\/h2\u003e\n\u003cp\u003eLet lifelike surround sound move all around you, making you feel like you're in the center of all the action.\u003c\/p\u003e\n\u003ch2\u003eMade with the environment in mind\u003c\/h2\u003e\n\u003cp\u003eTrusted global institutions have recognized LG TV's eco-conscious efforts. 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AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003ch3\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h3\u003e\n\u003ch3\u003eFind the best LG Soundbars for your TV\u003c\/h3\u003e\n\u003ch3\u003eSlim Design\u003c\/h3\u003e\n\u003cp\u003eAdd a modern touch with a sleek design that blends into your space gracefully.\u003c\/p\u003e\n\u003ch3\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h3\u003e\n\u003cp\u003eMake the most of your TV with Multi View. 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Al uses deep learning algorithms to make it feel as if sound is coming from 11.1.2 channels all around you.\u003c\/p\u003e\n\u003ch2\u003eEnrich your sound with LG TV and LG Soundbar\u003c\/h2\u003e\n\u003ch3\u003eWOW Orchestra, immersive sound through perfect synergy\u003c\/h3\u003e\n\u003cp\u003eLG OLED TVs and LG Soundbars are the perfect match, made to work harmoniously together to provide multi-surround sound environments.\u003c\/p\u003e\n\u003ch2\u003eUltra Slim Design\u003c\/h2\u003e\n\u003cp\u003eYour TV’s sleek frame redefines a modern look and makes viewing more immersive.\u003c\/p\u003e\n\u003ch2\u003eMaximize the fun, use multiple screens with Multi View\u003c\/h2\u003e\n\u003cp\u003eMake the most of your TV with Multi View. Mirror your devices through Google Cast and AirPlay. Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content. 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Built-in AI recognizes your voice and swiftly provides personalized recommendations to your requests. You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. 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Split your screen into two separate views for seamless multi-screen entertainment.\u003c\/p\u003e\n\u003ch2\u003eStream a variety of content. Free.\u003c\/h2\u003e\n\u003cp\u003eLG's exclusive streaming service, LG Channels, puts a wide selection of live and on-demand channels at your fingertips for free.\u003c\/p\u003e\n\u003ch2\u003eCost-free. Contract-free. Cable-free.\u003c\/h2\u003e\n\u003cp\u003eAll you need to do is tune in and start watching without worrying about hidden costs or installing a set-top box.\u003c\/p\u003e\n\u003ch2\u003eGaming Portal turns your TV into the ultimate gaming hub\u003c\/h2\u003e\n\u003cp\u003ePlay thousands of games directly on your LG TV with access to GeForce NOW, Amazon Luna, Blacknut, Boosteroid and now Xbox app! 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You can also get additional results and solutions with Microsoft Copilot.\u003c\/p\u003e\n\u003ch2\u003eAI Chatbot\u003c\/h2\u003e\n\u003cp\u003eInteract with the AI Chatbot through your AI Magic Remote and address all concerns from configuring settings to troubleshooting. AI can understand user intent and will provide immediate solutions.\u003c\/p\u003e\n\u003ch2\u003eAI Concierge\u003c\/h2\u003e\n\u003cp\u003eOne short press on the AI button on your remote opens up your AI Concierge which provides customized keywords and recommendations based on your search and watching history.\u003c\/p\u003e\n\u003ch2\u003eAI Picture Wizard\u003c\/h2\u003e\n\u003cp\u003eAdvanced algorithms learn your preferences by going through 1.6 billion image possibilities. Based on your selections, your TV creates a personalized picture just for you.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Wizard\u003c\/h2\u003e\n\u003cp\u003eChoose the audio you like from a selection of sound clips. From 40 million parameters, AI creates a tailored sound profile tuned to your preferences.\u003c\/p\u003e\n\u003ch2\u003eJust say “Hi LG” to start interacting with your TV\u003c\/h2\u003e\n\u003cp\u003eYour TV’s AI is always ready for your requests. Without even pressing a button, simply say “Hi LG”, it prompts the AI to start listening for your requests.\u003c\/p\u003e\n\u003ch2\u003eNew upgrades for 5 years with award-winning webOS Re:New Program\u003c\/h2\u003e\n\u003cp\u003eGet full upgrades and enjoy the benefits of the latest features and software. A CES Innovation Awardee for the cybersecurity category, feel safe knowing webOS keeps your privacy and data, secure.\u003c\/p\u003e\n\u003ch2\u003eHome Hub, the all-in-one platform for your smart home\u003c\/h2\u003e\n\u003cp\u003eSeamlessly manage various LG home appliances, alongside your Google Home devices and more. Experience the ultimate convenience of controlling your whole home through a single, intuitive dashboard.\u003c\/p\u003e\n\u003ch2\u003eAI Sound Pro fine-tunes your sound for impact\u003c\/h2\u003e\n\u003ch3\u003eVoice clarity with Al Voice Remastering\u003c\/h3\u003e\n\u003cp\u003eNo more clumsy volume adjustments to hear dialogue during loud scenes. Al Voice Remastering extracts and enhances each voice from the audio mix so every conversation can be easily understood.\u003c\/p\u003e\n\u003ch2\u003eDynamic Sound Booster powered by Al Processor\u003c\/h2\u003e\n\u003cp\u003eAl processing enhances TV sound for a more powerful sound experience.\u003c\/p\u003e\n\u003ch2\u003eAll-encompassing surround sound with virtual 11.1.2 channels\u003c\/h2\u003e\n\u003cp\u003eGet the surround sound experience with just your LG TV. 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Your cinema\u003c\/h2\u003e\n\u003cp\u003eEvery detail, every colour, exactly as the creator intended. BRAVIA captures the full depth of the story, delivering rich, authentic visuals that pull you deeper into every scene.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eHarmonic Presence. Slim and chic for your living space\u003c\/h3\u003e\n\u003cp\u003eTakes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.\u003c\/p\u003e\n\u003ch3\u003eSlim One Slate. Beautiful from everywhere\u003c\/h3\u003e\n\u003cp\u003eSleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximising your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.\u003c\/p\u003e\n\u003ch3\u003eSeamlessly blends into your wall\u003c\/h3\u003e\n\u003cp\u003eBecomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.\u003c\/p\u003e\n\u003ch3\u003eVibration finish. Harmonises with your home\u003c\/h3\u003e\n\u003cp\u003eDesigned with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.\u003c\/p\u003e\n\u003ch3\u003ePerfectly integrates TV and soundbar, almost no stand visible\u003c\/h3\u003e\n\u003cp\u003eCleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.\u003c\/p\u003e\n\u003ch3\u003eMulti-purpose stand fits your style\u003c\/h3\u003e\n\u003cp\u003eAbsolute flexibility. Our 4-way stand gives you the choice of an outside position, an inside position for smaller shelves or two soundbar positions to meet your viewing preference.\u003c\/p\u003e\n\u003ch3\u003eClutter-free from every angle\u003c\/h3\u003e\n\u003cp\u003eNo unsightly cables trailing across tabletops. The rear cover keeps wires neatly hidden for a clutter-free look from the front, back and sides.\u003c\/p\u003e\n\u003ch2\u003ePicture\u003c\/h2\u003e\n\u003ch3\u003ePure black OLED, bright and beautiful\u003c\/h3\u003e\n\u003cp\u003eBrilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.\u003c\/p\u003e\n\u003ch3\u003eOver 8 million self-lit pixels, intense brightness and contrast\u003c\/h3\u003e\n\u003cp\u003eThe pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.\u003c\/p\u003e\n\u003ch3\u003eEvery scene brighter with brilliant colour and contrast\u003c\/h3\u003e\n\u003cp\u003eMore colour and contrast in highlights. With a high luminance panel (1) and temperature sensor (2), this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.\u003c\/p\u003e\n\u003ch3\u003eOver a billion vivid, real-world colours\u003c\/h3\u003e\n\u003cp\u003eSee the world’s colours with all the vibrance of real life. Our XR Triluminos Pro reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear pictures. With AI technology\u003c\/h3\u003e\n\u003cp\u003eYour favourite films, enhanced and enriched with extra detail. XR Clear Image uses a custom database of textures to intelligently convert any content to near 4K quality, whatever the source.\u003c\/p\u003e\n\u003ch3\u003eEven fast-moving action stays clear and blur-free\u003c\/h3\u003e\n\u003cp\u003eAll the action, free of blur and judder. XR OLED Motion detects and analyses visual elements on successive frames, then creates and inserts extra frames between the originals for smoother scenes.\u003c\/p\u003e\n\u003ch3\u003eUnmatched realism with XR Processor\u003c\/h3\u003e\n\u003cp\u003ePowered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.\u003c\/p\u003e\n\u003ch3\u003eBeautiful colours from any angle\u003c\/h3\u003e\n\u003cp\u003eWatching TV from the sides is now as satisfying as from the centre. Our OLED panel keeps colours consistent and true, wherever you're watching.\u003c\/p\u003e\n\u003ch3\u003eBring cinematic pictures home\u003c\/h3\u003e\n\u003cp\u003eDive into cinema-like visuals at home. Our home entertainment picture quality expertise helps us faithfully reproduce the creator’s vision with Studio Calibrated modes developed through collaboration with Sony and the world’s top streaming services.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eScreen speaker, always cinematic\u003c\/h3\u003e\n\u003cp\u003eBring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.\u003c\/p\u003e\n\u003ch3\u003eSound from the screen, precisely matching action\u003c\/h3\u003e\n\u003cp\u003eSound and pictures, perfectly in sync. Acoustic Surface Audio + with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theater-like experience to your home.\u003c\/p\u003e\n\u003ch3\u003eCrystal clear voice. With AI technology\u003c\/h3\u003e\n\u003cp\u003eNo more muffled voices. Our new Voice Zoom 3 recognises human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.\u003c\/p\u003e\n\u003ch3\u003eIntelligent processing upscales ordinary stereo sound to extraordinary 3D surround.\u003c\/h3\u003e\n\u003cp\u003eBe immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What's more, Dolby Atmos and DTS:X support provides unforgettable spatial sound.\u003c\/p\u003e\n\u003ch2\u003eHome Entertainment\u003c\/h2\u003e\n\u003ch3\u003eWith BRAVIA Theatre, home becomes cinema\u003c\/h3\u003e\n\u003cp\u003eFill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.\u003c\/p\u003e\n\u003ch3\u003eAll-round cinematic, go beyond conventional virtual surround sound\u003c\/h3\u003e\n\u003cp\u003eIt’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.\u003c\/p\u003e\n\u003ch3\u003eSound precisely matches what's on screen\u003c\/h3\u003e\n\u003cp\u003eSound is adjusted as one integrated speaker system. 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Be invincible\u003c\/h2\u003e\n\u003cp\u003eBRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation5 console for absolute immersion.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eConnectivity\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBluetooth profile support - Version 5.3,HID (mouse\/keyboard connectivity)\/HOGP (Low Energy device connectivity)\/SPP(Serial Port Profile)\/A2DP (stereo audio) 2\/AVRCP (AV remote control)\u003c\/li\u003e\n\u003cli\u003eChromecast Built-in\u003c\/li\u003e\n\u003cli\u003eApple Airplay\u003c\/li\u003e\n\u003cli\u003eApple Homekit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSoftware\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEco Dashboard\u003c\/li\u003e\n\u003cli\u003eElectronic Program Guide (EPG)\u003c\/li\u003e\n\u003cli\u003eInternet Browser\u003c\/li\u003e\n\u003cli\u003eOn\/Off Timer\u003c\/li\u003e\n\u003cli\u003eControl Menu\u003c\/li\u003e\n\u003cli\u003eAuto Calibration with CalMAN\u003c\/li\u003e\n\u003cli\u003eSleep Timer\u003c\/li\u003e\n\u003cli\u003eTeletext\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessibility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eScreen reader\u003c\/li\u003e\n\u003cli\u003eAudio description (audio key)\u003c\/li\u003e\n\u003cli\u003eColour inversion\u003c\/li\u003e\n\u003cli\u003eClosed caption - Subtitle\u003c\/li\u003e\n\u003cli\u003eText magnification\u003c\/li\u003e\n\u003cli\u003eAccessibility shortcut\u003c\/li\u003e\n\u003cli\u003eVoice search\u003c\/li\u003e\n\u003cli\u003eMenu timeout setting\u003c\/li\u003e\n\u003cli\u003ePower-on volume settings\u003c\/li\u003e\n\u003cli\u003eTalkback\u003c\/li\u003e\n\u003cli\u003eSwitch access\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAC Power Cord\u003c\/li\u003e\n\u003cli\u003eBatteries\u003c\/li\u003e\n\u003cli\u003eOperating Instructions\u003c\/li\u003e\n\u003cli\u003eQuick Setup Guide\u003c\/li\u003e\n\u003cli\u003eRemote Control\u003c\/li\u003e\n\u003cli\u003eTable Top Stand\u003c\/li\u003e\n\u003cli\u003eUSB Type-C Cable\u003c\/li\u003e\n\u003cli\u003eVoice Remote Control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Sony","offers":[{"title":"Default Title","offer_id":51917422264666,"sku":"K77XR80PU","price":3249.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/K77XR80PU-1.jpg?v=1758219391"},{"product_id":"samsung-s90f-42-4k-smart-tv-graphite-black-qe42s90faexxu","title":"Samsung S90F 42\" 4K Smart TV - Graphite Black | QE42S90FAEXXU","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003ca data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/dataact.samsung.com\/%23\/public\/notice-page?locale%3Den\u0026amp;source=gmail\u0026amp;ust=1758257528474000\u0026amp;usg=AOvVaw0YewpjCbBeTntqQlU0n81D\" href=\"https:\/\/dataact.samsung.com\/#\/public\/notice-page?locale=en\" target=\"_blank\"\u003eClick here for more information on the EU Data Act and Samsung products.\u003c\/a\u003e\u003c\/p\u003e\n\u003ch2\u003eCompanion that enriches your life - Our smartest 4K processor, our best 4K upscaling\u003c\/h2\u003e\n\u003ch3\u003eNQ4 AI Gen3 Processor\u003c\/h3\u003e\n\u003cp\u003eExperience our most advanced 4K AI enhancements to your entertainment. Soak in sharpened upscaling that uses 128 neural networks to optimise picture and sound. From streaming to sports, watch in enhanced brightness, depth, contrast, motion, sound and resolution - for an exceptional 4K experience.\u003c\/p\u003e\n\u003ch2\u003eCompared to 2025 OLED 4K TVs with NQ4 AI Gen2 Processor\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 2x faster NPU\u003c\/li\u003e\n\u003cli\u003e6.4x more Al Neural Networks\u003c\/li\u003e\n\u003cli\u003eUp to 2.1x faster GPU\u003c\/li\u003e\n\u003cli\u003eUp to 17% faster CPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExceptional 4K clarity and detail - 4K AI Upscaling Pro\u003c\/h2\u003e\n\u003cp\u003eFrom news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 128 neural networks, our TV intelligently analyses images, intricately restores every detail, pixel by pixel for a stunning visual experience.\u003c\/p\u003e\n\u003ch2\u003eSettings, adjusted for you - AI Mode\u003c\/h2\u003e\n\u003cp\u003eEnjoy a quick access menu with intelligent customisation features that optimises your picture and sound to your preferences. See details clearly with intelligent adaptive brightness that auto-adjusts to the lighting in your room, or pre-select your viewing preferences with AI Customisation Mode.\u003c\/p\u003e\n\u003ch2\u003eExpertly engineered sound, in real-time - AI Sound Pro\u003c\/h2\u003e\n\u003cp\u003eExperience sound that adapts to what you're watching, and where you're watching it. From Adaptive Sound Pro that adjust to your room and optimises audio for your content, to Active Voice Amplifier that enhances dialogue to combat background noise. Enjoy perfectly balanced audio, every time.\u003c\/p\u003e\n\u003ch2\u003eAs easy as asking Bixby and Alexa\u003c\/h2\u003e\n\u003cp\u003eControl your TV with your favourite Voice Assistant - with Bixby and Alexa built-in to your TV. Ask them to change the volume, find that new series, bring up your holiday photos, or check on your connected devices in your smart home. The possibilities are endless – you just need to ask.\u003c\/p\u003e\n\u003ch2\u003ePicture Quality\u003c\/h2\u003e\n\u003ch3\u003eBold brightness, vivid colours - OLED HDR+\u003c\/h3\u003e\n\u003cp\u003eExperience stunning detail on your OLED screen. With powerful HDR OLED brightness levels, revel in bright highlights, impeccable blacks, and incredible depth. See every scene come to life with remarkable clarity and precision.\u003c\/p\u003e\n\u003ch2\u003eMore about Picture Quality\u003c\/h2\u003e\n\u003ch3\u003eOur smoothest motion - AI Motion Enhancer Pro\u003c\/h3\u003e\n\u003cp\u003eSee the detail of fast-moving action with AI technology that recognises objects and text on screen and smoothes out the motion. Follow the flight of the ball in every big sports game, watch superheroes soar in the latest summer blockbusters and see everything that moves in pin-sharp detail.\u003c\/p\u003e\n\u003ch3\u003eAdd colour to every scene - Colour Booster Pro\u003c\/h3\u003e\n\u003cp\u003eOur smart AI Colour Booster intelligently adjusts and enhances colour levels scene-by-scene. From the darkest night shots to the brightest landscapes, enjoy consistently high and accurate levels of colour for a bolder viewing experience whatever you're watching.\u003c\/p\u003e\n\u003ch3\u003eAdjusts the depth - just as you would see in real life - Real Depth Enhancer\u003c\/h3\u003e\n\u003cp\u003eReal Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant's wrinkles while leaving the background as it is - just like a person's eyes would.\u003c\/p\u003e\n\u003ch2\u003eEnjoy authentic colour, validated by PANTONE\u003c\/h2\u003e\n\u003cp\u003eEnjoy colour validated by industry leading experts at Pantone. Samsung TVs are verified for the accurate representation of up to 2,030 Pantone colours and 110 added skin tones so that every hue, tint and skin tone offers a more accurate and beautiful picture.\u003c\/p\u003e\n\u003ch2\u003ePure blacks and bright whites meet Pantone-validated colour - OLED\u003c\/h2\u003e\n\u003cp\u003eExperience real-world colours and cutting contrasts with Samsung OLED. OLED technology allows each pixel to be individually controlled - creating pure blacks, bright whites and epic contrast. Samsung OLED is Pantone validated, so that everything you watch comes to life in stunning realism.\u003c\/p\u003e\n\u003ch2\u003eUpgrade to HDR detail - Auto HDR Remastering Pro\u003c\/h2\u003e\n\u003cp\u003eEnjoy HDR-like picture quality, even with SDR content. Using AI, your TV learns the difference between SDR and HDR content and transforms it into vibrant HDR-like visuals - scene-by-scene. Experience brighter highlights, more vibrant colours and clearer details.\u003c\/p\u003e\n\u003ch2\u003eSound\u003c\/h2\u003e\n\u003ch3\u003eSound, like the movies - Dolby Atmos\u003c\/h3\u003e\n\u003cp\u003eImagine those big movie moments, sounding bigger. Dolby Atmos technology delivers a sound experience that you can feel around you. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.\u003c\/p\u003e\n\u003ch2\u003eDynamic sound that follows the action - Object Tracking Sound Lite\u003c\/h2\u003e\n\u003cp\u003eHear onscreen action amplified from left-to-right as your entertainment unfolds. So you can hear a car fly along your screen or the crowd cheering all around you.\u003c\/p\u003e\n\u003ch2\u003eSamsung TVs and soundbars, the perfect harmony - Samsung Q-Symphony\u003c\/h2\u003e\n\u003cp\u003eBoost your viewing experience with integrated sound from your TV and soundbar. Why let a soundbar or TV work solo when you can amp up your entertainment with even more powerful speakers that work together seamlessly, for a fully immersive sound experience.\u003c\/p\u003e\n\u003ch2\u003eDesign\u003c\/h2\u003e\n\u003ch3\u003eElegantly minimal - LaserSlim Design\u003c\/h3\u003e\n\u003cp\u003eAchieve the minimalist look with a super slim and ultra-stylish TV. With a nearly bezel-less screen and a super thin profile, your Samsung S90F TV has been delicately crafted to blend in with your home.\u003c\/p\u003e\n\u003ch2\u003eSay goodbye to disposable batteries - SolarCell Remote\u003c\/h2\u003e\n\u003cp\u003eConsciously crafted, the universal remote charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don't need any disposable batteries.\u003c\/p\u003e\n\u003ch2\u003eGaming Experience\u003c\/h2\u003e\n\u003ch3\u003eGame up to 4K 144Hz motion - Motion Xcelerator 144Hz\u003c\/h3\u003e\n\u003cp\u003eEnjoy ultra-smooth gameplay on Xbox, PS5 and all your favourite next-gen consoles and PC games with Motion Xcelerator technology. Make the most of lag-free gaming with ultra-responsive motion, perfect for fast-paced games on your TV with smooth, clear visuals.\u003c\/p\u003e\n\u003ch2\u003eMore about Gaming Experience\u003c\/h2\u003e\n\u003ch3\u003eJust turn on and play - AI Auto Game Mode\u003c\/h3\u003e\n\u003cp\u003eGet the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.\u003c\/p\u003e\n\u003ch3\u003eLevel Up Your Gameplay - Game Bar\u003c\/h3\u003e\n\u003cp\u003eThe advanced Game Bar puts you in command, so you can optimise your gameplay with ease. Switch between wide 21:9 or ultrawide 32:9 aspect ratios, check input lag, activate virtual aim point or minimap zoom, and more.\u003c\/p\u003e\n\u003ch3\u003eKnows when you're ready to play - Auto Game Mode (ALLM)\u003c\/h3\u003e\n\u003cp\u003eNever miss an overtaking move in your favourite racing game thanks to incredibly low input lag. With Auto Game Mode, your TV knows when you're ready to play so it automatically switches to minimise input lag.\u003c\/p\u003e\n\u003ch2\u003eHDR Gaming without screen tearing and stuttering - FreeSync Premium Pro\u003c\/h2\u003e\n\u003cp\u003eAMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals. Watch your games come to life in spectacular colour and detail, just as the creators intended.\u003c\/p\u003e\n\u003ch2\u003eSmart TV Powered by Tizen OS\u003c\/h2\u003e\n\u003ch3\u003eYour favourite smart apps - Smart TV powered by Tizen\u003c\/h3\u003e\n\u003cp\u003eSpend less time searching and more time watching. With Netflix, Disney+, RTE Player, Xbox and more, get instant access to the latest shows and movies on the best streaming apps. Plus access to 1,000s of extra TV Shows and Movies on Samsung TV Plus - all for free.\u003c\/p\u003e\n\u003ch2\u003eEntertainment for every day. Always for free - Samsung TV Plus\u003c\/h2\u003e\n\u003cp\u003eWatch 1000s of TV shows and movies, all for free, anytime, anywhere you want with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show and Poldark. 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Make life easier for all your smart device routines with the simplicity of the SmartThings app.\u003c\/p\u003e\n\u003ch2\u003eMore about SmartThings\u003c\/h2\u003e\n\u003ch3\u003eSet your hands free - Universal Gestures\u003c\/h3\u003e\n\u003cp\u003eTurn your wrist into the remote. Universal Gestures lets you control your TV with simple motions of your Galaxy Watch. Whether you're working out, cooking, or multitasking, easily control your TV with intuitive gestures.\u003c\/p\u003e\n\u003ch2\u003eSee more, spend less - AI Energy Mode\u003c\/h2\u003e\n\u003cp\u003eSave energy with AI Energy Mode and SmartThings. With AI Energy Mode, your TV adjusts the brightness depending on the content and the surrounding light levels to reduce overall energy consumption. You can monitor the energy usage of your TV and other compatible devices through Map View on your TV.\u003c\/p\u003e\n\u003ch2\u003eControl your TV from your phone - Quick Remote\u003c\/h2\u003e\n\u003cp\u003eUse your smartphone as your remote. 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