{"title":"MacBooks","description":"\u003cp\u003eExplore Apple’s ultimate blend of design, performance, and innovation with the MacBook collection at DID Electrical. Whether you’re a creative professional, student, or business user, the MacBook range delivers unmatched performance, speed, and battery life. Choose the ultra-light MacBook Air for portability or the powerful MacBook Pro for demanding tasks like design, video editing, or software development. Built with Apple’s cutting-edge M-series chips (M1, M2, M3, or the new M4), these laptops redefine what’s possible with smooth multitasking, high-resolution Retina displays, and all-day efficiency.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy Choose a MacBook?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePowerful Performance: \u003c\/strong\u003ePowered by Apple silicon processors, MacBooks excel in speed, efficiency, and graphics, making them ideal for creative software and productivity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight and Portable Design: \u003c\/strong\u003eThe sleek, minimalist aluminium build of MacBook Air and Pro models ensures premium durability and easy mobility.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrilliant Retina Display: \u003c\/strong\u003eEnjoy vibrant colours and crisp detail whether you’re editing photos, streaming, or working on presentations.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnergy Efficient and Quiet: \u003c\/strong\u003eApple’s M-series chips deliver silent operation and impressive battery life — perfect for long workdays or travel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeamless Apple Integration: \u003c\/strong\u003eMacBooks sync flawlessly with other Apple devices, from iPhones to AirPods, creating a truly connected digital ecosystem.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cstrong\u003eChoosing the Right MacBook\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThe MacBook Air is the go-to choice for portability and everyday productivity, while the MacBook Pro offers enhanced power and performance for advanced creative work. Newer models, such as the MacBook Air M3 and MacBook Pro M4, offer next-generation speed with improved neural processing and stunning Liquid Retina XDR displays. Unsure which to choose? DID Electrical’s team can guide you on specs, storage, screen size, and the best MacBook Air price in Ireland for your needs.\u003c\/p\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy Buy from DID Electrical?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eDID Electrical is Ireland’s trusted Apple retailer, offering genuine MacBook laptops with full warranties and expert local support. Enjoy competitive pricing, flexible payment plans, and fast delivery across Ireland. Whether you’re upgrading to the latest MacBook Pro, buying a MacBook Air for student use, or investing in an Apple laptop for professional work, DID ensures reliability and value every step of the way.\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eFrequently Asked Questions\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat MacBook models are available at DID Electrical?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe stock Apple MacBook Air and MacBook Pro models, including M1, M2, M3, and M4 chip variants.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich is better for students—MacBook Air or MacBook Pro?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe MacBook Air is great for portability and battery life, while the MacBook Pro suits tasks that need higher processing power.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo DID Electrical’s MacBooks come with warranty?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, all Apple MacBooks include a manufacturer warranty backed by \u003ca href=\"https:\/\/www.did.ie\/\" title=\"DID Electrical\"\u003eDID Electrical\u003c\/a\u003e’s Irish after-sales support.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I upgrade the storage or RAM on a MacBook?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost modern MacBook models come with non-upgradable, soldered components, so it’s important to choose the right configuration at purchase. However, DID Electrical can advise on options that best meet your performance and storage needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s the difference between MacBook Air and Pro performance?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMacBook Air models are ultra-portable with long battery life, while \u003ca href=\"https:\/\/www.did.ie\/collections\/macbook-pro\/bc-category-apple-macbook-pro\" title=\"Macbook Pro\"\u003eMacBook Pro\u003c\/a\u003e models deliver more power, better cooling, and superior display quality.\u003c\/p\u003e","products":[{"product_id":"apple-macbook-pro-m5-14-16gb-1tb-laptop-space-black-mde14b-a","title":"Apple MacBook Pro M5 14\" 16GB\/1TB Laptop - Space Black | MDE14B\/A","description":"\u003ch2\u003ePerformance - Happily ever faster\u003c\/h2\u003e\n\u003cp\u003eThe M5 chip joins M4 Pro and M4 Max to create the most advanced series of chips ever built for a pro laptop. Each chip delivers phenomenal single- and multi-threaded CPU performance and faster unified memory — giving you the kind of speed you’ve never thought possible. And with powerful Neural Accelerators in the M5 chip, you can fly through AI tasks at mind-bending speeds. Up to 6x faster AI performance than M1.\u003c\/p\u003e\n\u003cp\u003eA powerful Neural Accelerator is built into each GPU core of the M5 chip, which dramatically speeds up AI tasks like image generation from diffusion models and large language model (LLM) prompt processing. The 16-core Neural Engine making on-device AI powerful and energy efficient.\u003c\/p\u003e\n\u003cp\u003eRun graphics-intensive workflows with responsiveness that keeps up with your imagination. M5 features a GPU with enhanced shader cores and a third-generation ray tracing engine, so gaming feels more immersive and realistic. And Dynamic Caching optimises on-chip memory to significantly increase GPU utilisation — driving huge performance boosts for pro apps and games.\u003c\/p\u003e\n\u003cp\u003eThe 14‑inch MacBook Pro with M5 brings serious speed and advanced on-device AI to the personal, professional and creative work you do every day. Effortlessly multitask across apps like Asana and Keynote. Breeze through memory-intensive projects such as editing high-resolution photos and videos. M5 also powers AI features that boost your productivity — whether you want to summarise pages of lecture notes or create AI assistants that automate daily workflows for your business.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10‑core CPU\u003c\/li\u003e\n\u003cli\u003e10‑core GPU\u003c\/li\u003e\n\u003cli\u003eUp to 32GB unified memory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eThree chips. Second to none\u003c\/h2\u003e\n\u003cp\u003eM5 brings next-generation speed and powerful on-device AI to students, business users and aspiring creators. Available in 14” Up to 6x faster than M1.\u003c\/p\u003e\n\u003ch2\u003eBuilt for AI. From the silicon up\u003c\/h2\u003e\n\u003cp\u003eApple silicon, and every major subsystem that powers it, is designed for AI — creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding on-device AI workloads with incredible power efficiency. Always knowing that security and privacy are designed in, not just bolted on.\u003c\/p\u003e\n\u003cp\u003eAI apps on Mac. Born to run. Mac is optimised to handle the world’s most advanced AI apps. Run image generation apps like DiffusionBee, LLM apps like Msty Studio and LM Studio, and video enhancement apps like Topaz Video.\u003c\/p\u003e\n\u003cp\u003eAI tools in apps. Mac makes magic. Transform vocals with AI plug-ins like MicDrop for Logic Pro. And make complex image modifications in seconds with Generative Fill in Adobe Photoshop.\u003c\/p\u003e\n\u003ch2\u003eBattery - All-day battery life. Think outside the socket\u003c\/h2\u003e\n\u003cp\u003eMacBook Pro has the longest battery life ever in a Mac — up to 24 hours — and supports fast charge, allowing it to charge up to 50 per cent in just 30 minutes. All models provide the same performance whether they’re plugged in or not, so you can spend more time thinking about your passion, not a socket for your laptop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 24 hours battery life\u003c\/li\u003e\n\u003cli\u003eUp to 14 more hours than Intel-based MacBook Pro2\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003emacOS Tahoe Fresh faced. Timelessly Mac\u003c\/h2\u003e\n\u003cp\u003emacOS Tahoe introduces Liquid Glass, a refined yet familiar look. With new ways to boost your productivity, it’s the most beautiful and powerful version of macOS yet.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLiquid Glass. Clearly inspired. A stunning new design makes the display feel even larger and unlocks more ways to personalise your experience. Take your icons from light to dark or choose an alluring clear look\u003c\/li\u003e\n\u003cli\u003eSpotlight helps you act fast. Perform hundreds of actions in Spotlight — from sending a message to taking down a note — without lifting your hands off the keyboard\u003c\/li\u003e\n\u003cli\u003eCommunicate across languages with Live Translation. Automatically translate texts in Messages, display live translated captions in FaceTime and get spoken translations for calls in the Phone app\u003c\/li\u003e\n\u003cli\u003eRun shortcuts automagically. Boost your productivity by automatically running shortcuts at a certain time of day or when you take specific actions — like organising images based on their content\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone Even better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity, you can move seamlessly across devices to share files and photos, hand off tasks and make calls without reaching for your phone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUniversal Clipboard -\u003c\/strong\u003e Copy images, video or text from an app on your iPhone or iPad. Then paste into another app on your nearby Mac — or vice versa. No extra steps. It’s that easy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhone app -\u003c\/strong\u003e Make and take calls from your Mac, and access Recents, Contacts and Voicemail. You’ll never miss a call, even if your iPhone is buried deep in your backpack\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandoff -\u003c\/strong\u003e Start an email on your iPhone and finish it on your Mac. With Handoff, you can seamlessly pass what you’re doing from iPhone to Mac — or from Mac to iPhone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eApps - Your ambitions. There’s an app for that\u003c\/h2\u003e\n\u003cp\u003eTens of thousands of apps are optimised for Apple silicon — from your go-to productivity apps to your favourite games and hardest-working pro apps. With MacBook Pro, they all soar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhoto editing -\u003c\/strong\u003e Handle large image files, no sweat. Edit and retouch photos whether in the studio or on location. Adobe Lightroom, Adobe Photoshop, Capture One, Pixelmator Pro, Topaz Photo, PhotoLab 9 and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoding -\u003c\/strong\u003e Get with the program. Run virtual machines and develop code across the stack. Save time with predictive code completion in Xcode. Xcode, Unity Editor, Create ML, TensorFlow, PyTorch, NAG Fortran Compiler, Docker, IntelliJ IDEA and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSTEM -\u003c\/strong\u003e Make Mac your lab partner. Run complex simulations or DNA sequencing or analyse large data sets in any STEM environment. MATLAB, Autodesk AutoCAD, NASA TetrUSS, Oxford Nanopore MinKNOW, OsiriX MD, Shapr3D, SurgicalAR, Vectorworks, Archicad and more.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBusiness -\u003c\/strong\u003e Multitask like a boss. Create documents and presentations and collaborate across apps and video conferences — and do it all at once. Microsoft 365 Copilot, Slack, Zoom, Keynote, Omni Productivity Suite and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGraphic design -\u003c\/strong\u003e Find your type. Take on illustrations, font creation, visual editing, interactive design and motion graphics with absolute ease. Adobe InDesign, Sketch, Linearity Curve, Adobe Illustrator, Figma and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e3D animation and design -\u003c\/strong\u003e Bring your imagination to life. Build intricate texturing in 3D artwork, create complex animations and render high-resolution scenes. Blender, Maxon Cinema 4D, Maxon Redshift, Autodesk Maya, Adobe Substance Painter, Houdini and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMusic production -\u003c\/strong\u003e Produce the whole album. Compose, record and mix across thousands of tracks with hundreds of plug-ins in real time. Logic Pro, Pro Tools, Ableton Live, Cubase, Adobe Audition, FL Studio, MainStage and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVideo editing -\u003c\/strong\u003e Craft stories worth telling. Fly through 4K and 8K footage and tackle motion graphics and compositing with superfast render times. DaVinci Resolve Studio, Adobe Premiere Pro, Final Cut Pro, Motion, Adobe After Effects, Nuke, Autodesk Flame and more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGaming -\u003c\/strong\u003e Play favourites. Enjoy immersive gaming thanks to the exceptional graphics capabilities, gorgeous XDR display and six-speaker sound system with Spatial Audio. Turn on Game Mode for smoother frame rates. Assassin’s Creed Shadows, Control Ultimate Edition, Frostpunk 2, World of Warcraft, Sid Meier’s Civilization VII and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay - Let there be delight\u003c\/h2\u003e\n\u003cp\u003eGo from the sunniest terrace to the darkest studio with more ease than ever. The eye-popping Liquid Retina XDR display offers up to 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see what’s on your screen more clearly outside. In low-light situations, it dims to 1 nit so you can work comfortably in darker spaces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 1,600 nits peak HDR brightness\u003c\/li\u003e\n\u003cli\u003e1,000 nits sustained HDR brightness\u003c\/li\u003e\n\u003cli\u003e1,000,000:1 contrast ratio\u003c\/li\u003e\n\u003cli\u003eDown to 1 nit brightness in dark environments\u003c\/li\u003e\n\u003cli\u003eUp to 1,000 nits SDR brightness outdoors\u003c\/li\u003e\n\u003cli\u003e1,000,000,000 colours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eNano-texture display. Fewer reflections. More clarity. For those who work in particularly bright spaces — whether inside or out — the nano-texture option reduces reflections to eliminate distractions while maintaining an excellent viewing experience\u003c\/li\u003e\n\u003cli\u003eExceptional contrast with Extreme Dynamic Range. MacBook Pro can maintain extreme brightness for HDR content, delivering outstanding contrast between the brightest brights and the blackest blacks\u003c\/li\u003e\n\u003cli\u003eProMotion. A smooth operator. ProMotion makes everything from scrolling to gaming super-fluid and responsive, automatically adjusting to match the movement of content — with refresh rates up to 120Hz. Video editors can even choose a fixed refresh rate that precisely aligns with footage\u003c\/li\u003e\n\u003cli\u003eMultiple displays. Why limit yourself to one? If a project calls for larger canvases, you can connect up to two displays with M5. The brilliant Studio Display pairs beautifully with MacBook Pro, and its 27‑inch 5K display makes all your work look stunning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCamera - The ultimate show and tell\u003c\/h2\u003e\n\u003cp\u003eThe 12MP Center Stage camera helps you look sharp in any light. Together with the advanced mics and speakers, it lets you take charge of the meeting from afar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCentre Stage - Centre Stage keeps you in frame during video calls, even as you move around or when more people join your frame\u003c\/li\u003e\n\u003cli\u003eDesk View - Desk View lets you share your workspace, adding a whole new dimension to make your video calls more engaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSecurity - No compromises\u003c\/h2\u003e\n\u003cp\u003eSecurity starts with Apple silicon and extends to the macOS architecture. This deep integration of hardware and software along with automatic software updates helps keep MacBook Pro stable and protected for the long term. The security architecture also powers features such as Touch ID, Find My, and advanced defences that protect against viruses and malware.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTouch ID. Unlock your Mac, sign in to apps and make secure payments with your fingertip. The Secure Enclave keeps your fingerprint data safe\u003c\/li\u003e\n\u003cli\u003eFind My. Locate your misplaced MacBook Pro and remotely lock or erase it if needed\u003c\/li\u003e\n\u003cli\u003eFileVault. Encrypt and protect your files and data without having to think about it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAccessi­bility\u003c\/h2\u003e\n\u003cp\u003eAccessi­bility features help people with disabilities get the most out of their new MacBook Pro. With built-in support for vision, hearing, mobility and learning, you can create and do amazing things.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eChip\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApple M5 chip\u003c\/li\u003e\n\u003cli\u003e10‑core CPU with 4 performance cores and 6 efficiency cores\u003c\/li\u003e\n\u003cli\u003e10‑core GPU\u003c\/li\u003e\n\u003cli\u003eNeural Accelerators\u003c\/li\u003e\n\u003cli\u003eHardware-accelerated ray tracing\u003c\/li\u003e\n\u003cli\u003e16‑core Neural Engine\u003c\/li\u003e\n\u003cli\u003e153GB\/s memory bandwidth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMedia Engine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHardware-accelerated H.264, HEVC, ProRes and ProRes RAW\u003c\/li\u003e\n\u003cli\u003eVideo decode engine\u003c\/li\u003e\n\u003cli\u003eVideo encode\u003c\/li\u003e\n\u003cli\u003eengine\u003c\/li\u003e\n\u003cli\u003eProRes encode and\u003c\/li\u003e\n\u003cli\u003edecode engine\u003c\/li\u003e\n\u003cli\u003eAV1 decode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisplay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e14.2-inch (diagonal) Liquid Retina XDR display 3024x1964 native resolution at 254 pixels per inch\u003c\/li\u003e\n\u003cli\u003eXDR (Extreme Dynamic Range) 1,000,000:1 contrast ratio\u003c\/li\u003e\n\u003cli\u003eXDR brightness: 1,000 nits sustained full-screen, 1,600 nits peak3 (HDR content only)\u003c\/li\u003e\n\u003cli\u003eSDR brightness: up to 1,000 nits (outdoor)\u003c\/li\u003e\n\u003cli\u003e1 billion colours\u003c\/li\u003e\n\u003cli\u003eWide colour (P3)\u003c\/li\u003e\n\u003cli\u003eTrue Tone technology\u003c\/li\u003e\n\u003cli\u003eProMotion technology for adaptive refresh rates up to 120Hz\u003c\/li\u003e\n\u003cli\u003eFixed refresh rates: 47.95Hz, 48.00Hz, 50.00Hz, 59.94Hz, 60.00Hz\u003c\/li\u003e\n\u003cli\u003eConfigurable with: Nano-texture display\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBattery and Power\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 24 hours video streaming\u003c\/li\u003e\n\u003cli\u003eUp to 16 hours wireless web\u003c\/li\u003e\n\u003cli\u003e72.4‑watt‑hour lithium‑polymer battery\u003c\/li\u003e\n\u003cli\u003eUSB‑C to MagSafe 3 Cable\u003c\/li\u003e\n\u003cli\u003eSupports charging via a USB-C power adapter or other USB PD power source\u003c\/li\u003e\n\u003cli\u003eMinimum wattage required to charge the device: 60W\u003c\/li\u003e\n\u003cli\u003eFast‑charge capable with 96W or higher\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisplay Support\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSimultaneously supports full native resolution on the built-in display at 1 billion colours and: Up to two external displays with up to 6K resolution at 60Hz over Thunderbolt, or one external display with up to 6K resolution at 60Hz over Thunderbolt and one external display with up to 4K resolution at 144Hz over HDMI\u003c\/li\u003e\n\u003cli\u003eOne external display supported at 8K resolution at 60Hz or one external display at 4K resolution at 240Hz over HDMI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey­board and Track­pad\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e78 (US) or 79 (ISO) keys including 12 full-height function keys and 4 arrow keys in an inverted “T” arrangement\u003c\/li\u003e\n\u003cli\u003eTouch ID\u003c\/li\u003e\n\u003cli\u003eAmbient light sensor\u003c\/li\u003e\n\u003cli\u003eForce Touch trackpad for precise cursor control and pressure-sensing capabilities; enables Force clicks, accelerators, pressure-sensitive drawing and Multi‑Touch gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCamera\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e12MP Center Stage camera with support for Desk View\u003c\/li\u003e\n\u003cli\u003e1080p HD video recording\u003c\/li\u003e\n\u003cli\u003eAdvanced image signal processor with computational video\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAudio\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh‑fidelity six‑speaker sound system with force‑cancelling woofers\u003c\/li\u003e\n\u003cli\u003eWide stereo sound\u003c\/li\u003e\n\u003cli\u003eSupport for Spatial Audio when playing music or video with Dolby Atmos on built‑in speakers\u003c\/li\u003e\n\u003cli\u003eSpatial Audio with dynamic head tracking when using supported models of AirPods, AirPods Pro and AirPods Max\u003c\/li\u003e\n\u003cli\u003eStudio‑quality three‑mic array with high signal‑to‑noise ratio and directional beamforming\u003c\/li\u003e\n\u003cli\u003e3.5mm headphone jack with advanced support for high‑impedance headphones\u003c\/li\u003e\n\u003cli\u003eHDMI port supports multi‑channel audio output\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOperating Requirements\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLine voltage: 100V to 240V AC\u003c\/li\u003e\n\u003cli\u003eFrequency: 50Hz to 60Hz\u003c\/li\u003e\n\u003cli\u003eOperating temperature: 10° to 35° C (50° to 95° F)\u003c\/li\u003e\n\u003cli\u003eStorage temperature: –25° to 45° C (‑13° to 113° F)\u003c\/li\u003e\n\u003cli\u003eRelative humidity: 0% to 90% non‑condensing\u003c\/li\u003e\n\u003cli\u003eOperating altitude: tested up to 3,000 metres (10,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum storage altitude: 4,500 metres (15,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum shipping altitude: 10,500 metres (35,000 feet)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e14‑inch MacBook Pro\u003c\/li\u003e\n\u003cli\u003eUSB‑C to MagSafe 3 Cable (2 m)\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":52499084575066,"sku":"MDE14B\/A","price":2249.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/MDE14B-A-1_69566fec-b25f-42d0-8b5e-fcd066832185.jpg?v=1764088582"},{"product_id":"apple-macbook-air-m5-13-6-16gb-512gb-laptop-sky-blue-mdhh4b-a","title":"Apple MacBook Air M5 13.6\" 16GB\/512GB Laptop - Sky Blue | MDHH4B\/A","description":"\u003cdiv\u003e\n\u003ch2\u003eDesign - Built to go places\u003c\/h2\u003e\n\u003cp\u003eMacBook Air is remarkably light at just 1.23 kilos and only 11.3 mm thin. It’s designed to fit easily into your bag, so you can always take it with you. It’s also made with over 50 per cent recycled materials and has a durable recycled aluminium enclosure built to withstand daily use.\u003c\/p\u003e\n\u003ch2\u003ePerfectly portable size\u003c\/h2\u003e\n\u003cp\u003eThe 13‑inch MacBook Air is the ultimate on‑the‑go laptop.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith up to 18 hours of battery life, MacBook Air is built for the long haul\u003c\/li\u003e\n\u003cli\u003eThe impressive display makes TV, movies and games look truly striking wherever you go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance M5 - The chip that zips\u003c\/h2\u003e\n\u003cp\u003eThe M5 chip features a next‑generation 10‑core GPU with a powerful new Neural Accelerator in each core, and a 10‑core CPU with faster multi-threaded performance. It fuels all your demanding apps, including Microsoft 365 Copilot and Adobe Creative Cloud, making them run faster so you can be productive all day on a single charge.\u003c\/p\u003e\n\u003cp\u003eThe M5 chip in MacBook Air makes graphics smoother and gaming look better than ever. With third‑generation hardware-accelerated ray tracing, you get more realistic images for truly immersive gaming. And Dynamic Caching drives a huge performance boost for pro apps and games. So everything you do feels less like work and more like play.\u003c\/p\u003e\n\u003ch2\u003eAI in the fast lane\u003c\/h2\u003e\n\u003cp\u003eMacBook Air delivers blazing‑fast AI performance thanks to the powerful combination of the M5 chip’s GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.\u003c\/p\u003e\n\u003ch2\u003eMultitasker - Multifaster\u003c\/h2\u003e\n\u003cp\u003eThe M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLLM prompt processing performance\u003c\/li\u003e\n\u003cli\u003eUp to 9.5x faster than MacBook Air with M1\u003c\/li\u003e\n\u003cli\u003eUp to 4x faster than MacBook Air with M4\u003c\/li\u003e\n\u003cli\u003eUp to 3.8x faster than PC laptop with Intel Core Ultra X7\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLive a full battery life\u003c\/h2\u003e\n\u003cp\u003eMacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.\u003c\/p\u003e\n\u003ch2\u003eAI Built for AI - From the silicon up\u003c\/h2\u003e\n\u003cp\u003eFor everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, you’ll stay productive - and protected.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI apps on Mac. Born to run: Mac is optimised to handle AI apps - like ChatGPT, LM Studio, Msty Studio, Topaz Video and Topaz Photo - so you can learn faster, think in new ways and get more done\u003c\/li\u003e\n\u003cli\u003eAI tools in apps. Mac makes magic: Use intelligent tools to unlock new levels of productivity and creativity - from editing images in Photoshop, to rendering 3D models in Shapr3D, to creating films in Final Cut Pro\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eApple Intelligence - Do more. Effort less\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information.\u003c\/p\u003e\n\u003cp\u003eAnd with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS Powering possibility\u003c\/h2\u003e\n\u003cp\u003emacOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpotlight helps you act fast: Perform hundreds of actions on your MacBook Air - from finding files and apps to quickly sending a message - all within Spotlight\u003c\/li\u003e\n\u003cli\u003eLiquid Glass. Clearly inspired: The stunning new design with Liquid Glass brings even more clarity to navigation and controls, and unlocks more ways to personalise your experience. Take your icons from light to dark, or choose an alluring clear look\u003c\/li\u003e\n\u003cli\u003eWhat you want, right where you want it: The controls you use most, like window tiling, screenshots and accessing your favourite apps, can be personalised in Control Centre. A transparent design keeps your display open and uncluttered\u003c\/li\u003e\n\u003cli\u003eLive Translation: Communicate effortlessly across languages. Instantly translate texts in Messages, display live translated captions in FaceTime and get real‑time spoken translations in the Phone app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eContinuity - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnswer calls and texts: Lock Screen with FaceTime app open, list of recent calls next to contact card with Genmoji and person's name\u003c\/li\u003e\n\u003cli\u003eYour calls and texts come straight to your laptop, so there’s no need to switch devices when you’re in the zone\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard: Copy images, video or text from an app on your iPhone or iPad. Then paste into another app on your nearby Mac - or vice versa\u003c\/li\u003e\n\u003cli\u003eMarkup and Sketch: Sign, annotate and sketch on iPad or iPhone  live updates appear instantly on your Mac, and you can easily insert them into any document\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew to Mac\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSetup is a breeze: Easily move files, apps and more from your old PC or Mac with Migration Assistant. Or quickly set up your Mac using your iPhone or iPad with Mac Setup Assistant. If you need any help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere with iCloud: iCloud lets you store all your photos, contacts and documents so they’re available on all your devices. Start a to‑do list on your iPhone and tick off items on your MacBook Air - and so much more\u003c\/li\u003e\n\u003cli\u003ePacked with powerful apps: Mac comes with apps like FaceTime, Freeform and Keynote that let you get to work creating and collaborating on your next big idea\u003c\/li\u003e\n\u003cli\u003eMac is built to last: Made with durable recycled aluminium enclosures, Mac laptops are ready for just about anything. And free macOS software updates help your Mac work reliably and securely for years to come\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem. Switching to Mac from PC is quick and easy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay Love at every sight\u003c\/h2\u003e\n\u003cp\u003eThe Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears super‑crisp.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e500 nits of brightness: Work comfortably in a range of lighting environments\u003c\/li\u003e\n\u003cli\u003eP3 wide colour: Enjoy an accurate and vivid range of colours for viewing and editing photos and videos\u003c\/li\u003e\n\u003cli\u003eTrue Tone technology: True Tone adjusts the warmth of your display to match the ambient light, for a more natural viewing experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCamera and Audio - When you move, it moves\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCentre Stage: Stay in frame during video calls, even as you move around or when more people join your frame\u003c\/li\u003e\n\u003cli\u003eDesk View: Share a top‑down view of your workspace while staying onscreen - great if you’re tutoring online or showing off your latest project\u003c\/li\u003e\n\u003cli\u003eThree‑mic array: MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise\u003c\/li\u003e\n\u003cli\u003eImmersive sound system: The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a three‑dimensional soundstage for music and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePorts and Connectivity - Well connected\u003c\/h2\u003e\n\u003cp\u003eThe MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect high‑speed accessories and charge your Mac. The headphone jack supports high‑impedance headphones. And the Apple N1 wireless chip provides Wi‑Fi 7 and Bluetooth 6, improving performance and reliability.\u003c\/p\u003e\n\u003cp\u003eTurn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.\u003c\/p\u003e\n\u003ch2\u003eSecurity - Peace of mind at your fingertip\u003c\/h2\u003e\n\u003cp\u003eTouch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eChip\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e10‑core CPU with 4 super cores and 6 efficiency cores\u003c\/li\u003e\n\u003cli\u003e8‑core GPU\u003c\/li\u003e\n\u003cli\u003eNeural Accelerators\u003c\/li\u003e\n\u003cli\u003eHardware-accelerated ray tracing\u003c\/li\u003e\n\u003cli\u003e16‑core Neural Engine\u003c\/li\u003e\n\u003cli\u003e153GB\/s memory bandwidth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMedia Engine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHardware‑accelerated H.264, HEVC, ProRes and ProRes RAW\u003c\/li\u003e\n\u003cli\u003eVideo decode engine\u003c\/li\u003e\n\u003cli\u003eVideo encode engine\u003c\/li\u003e\n\u003cli\u003eProRes encode and decode engine\u003c\/li\u003e\n\u003cli\u003eAV1 decode\u003c\/li\u003e\n\u003cli\u003eConfigurable to: M5 with 10‑core CPU and 10‑core GPU\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisplay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e13.6-inch (diagonal) LED-backlit display with IPS technology\u003c\/li\u003e\n\u003cli\u003e2560x1664 native resolution at 224 pixels per inch\u003c\/li\u003e\n\u003cli\u003e500 nits brightness\u003c\/li\u003e\n\u003cli\u003eColour: Support for 1 billion colours, Wide colour (P3), True Tone technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBattery and Power\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 15 hours wireless web\u003c\/li\u003e\n\u003cli\u003eBuilt-in 53.8‑watt‑hour lithium‑polymer battery\u003c\/li\u003e\n\u003cli\u003eUSB‑C to MagSafe 3 Cable (2m)\u003c\/li\u003e\n\u003cli\u003eSupports charging via a USB‑C power adapter or other USB PD power source\u003c\/li\u003e\n\u003cli\u003eMinimum wattage required to charge the device: 30W\u003c\/li\u003e\n\u003cli\u003eFast-charge capable with 70W or higher USB PD power source\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eExternal Display Support\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports up to two external displays: Two displays up to a native resolution of 6K at 60Hz or 4K at 144Hz, One display up to a native resolution of 8K at 60Hz or 5K at 120Hz or 4K at 240Hz\u003c\/li\u003e\n\u003cli\u003eSupports up to two external displays over a single Thunderbolt port\u003c\/li\u003e\n\u003cli\u003eSimultaneously supports the built‑in display at full native resolution\u003c\/li\u003e\n\u003cli\u003eThunderbolt 4 (USB‑C) ports support native DisplayPort 1.4 speeds (up to HBR3) with DSC capability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKeyboard and Trackpad\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBacklit Magic Keyboard with: 78 (ANSI) or 79 (ISO) keys including 12 full‑height function keys, Touch ID, Ambient light sensor, Force Touch trackpad for precise cursor control and pressure‑sensing capabilities; enables Force clicks, accelerators, pressure‑sensitive drawing and Multi‑Touch gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWireless\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApple N1 wireless networking chip\u003c\/li\u003e\n\u003cli\u003eWi‑Fi 7 (802.11be)\u003c\/li\u003e\n\u003cli\u003eBluetooth 6\u003c\/li\u003e\n\u003cli\u003eThread networking technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAudio\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour-speaker sound system\u003c\/li\u003e\n\u003cli\u003eSupport for Spatial Audio when playing music or video with Dolby Atmos on built-in speakers\u003c\/li\u003e\n\u003cli\u003eSpatial Audio with dynamic head tracking when using supported models of AirPods, AirPods Pro and AirPods Max\u003c\/li\u003e\n\u003cli\u003eVoice Isolation and Wide Spectrum microphone modes for enhanced voice clarity in audio and video calls\u003c\/li\u003e\n\u003cli\u003e3.5mm headphone jack with advanced support for high‑impedance headphones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOperating Requirements\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLine voltage: 100V to 240V AC\u003c\/li\u003e\n\u003cli\u003eFrequency: 50Hz to 60Hz\u003c\/li\u003e\n\u003cli\u003eOperating temperature: 10° to 35° C (50° to 95° F)\u003c\/li\u003e\n\u003cli\u003eStorage temperature: –25° to 45° C (‑13° to 113° F)\u003c\/li\u003e\n\u003cli\u003eRelative humidity: 0% to 90% non‑condensing\u003c\/li\u003e\n\u003cli\u003eOperating altitude: tested up to 3,000 metres (10,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum storage altitude: 4,500 metres (15,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum shipping altitude: 10,500 metres (35,000 feet)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessi­bility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAccessi­bility features help people with disabilities get the most out of their new MacBook Pro. With built-in support for vision, hearing, mobility and learning, you can create and do amazing things\u003c\/li\u003e\n\u003cli\u003eVoiceOver\u003c\/li\u003e\n\u003cli\u003eZoom\u003c\/li\u003e\n\u003cli\u003eMotion, display and text settings\u003c\/li\u003e\n\u003cli\u003eAccessi­bility Reader\u003c\/li\u003e\n\u003cli\u003eSwitch Control\u003c\/li\u003e\n\u003cli\u003eClosed Captions\u003c\/li\u003e\n\u003cli\u003eLive Captions\u003c\/li\u003e\n\u003cli\u003ePersonal Voice and Live Speech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e14-inch MacBook Pro\u003c\/li\u003e\n\u003cli\u003eUSB‑C to MagSafe 3 Cable (2m)\u003c\/li\u003e\n\u003cli\u003ePolishing cloth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":53733522047322,"sku":"MDHH4B\/A","price":1449.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/MDHH4BA_2.jpg?v=1772717514"},{"product_id":"apple-macbook-air-m5-15-3-16gb-512gb-laptop-midnight-mdvh4b-a","title":"Apple MacBook Air M5 15.3\" 16GB\/512GB Laptop - Midnight | MDVH4B\/A","description":"\u003cdiv\u003e\n\u003ch2\u003eDesign - Built to go places\u003c\/h2\u003e\n\u003cp\u003eMacBook Air is remarkably light at just 1.51 kilos and only 11.5 mm thin. It’s designed to fit easily into your bag, so you can always take it with you. It’s also made with over 50 per cent recycled materials and has a durable recycled aluminium enclosure built to withstand daily use.\u003c\/p\u003e\n\u003ch2\u003ePerfectly portable size\u003c\/h2\u003e\n\u003cp\u003eThe 15‑inch model gives you even more space onscreen for multitasking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWith up to 18 hours of battery life, MacBook Air is built for the long haul\u003c\/li\u003e\n\u003cli\u003eThe impressive display makes TV, movies and games look truly striking wherever you go\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance M5 - The chip that zips\u003c\/h2\u003e\n\u003cp\u003eThe M5 chip features a next‑generation 10‑core GPU with a powerful new Neural Accelerator in each core, and a 10‑core CPU with faster multi-threaded performance. It fuels all your demanding apps, including Microsoft 365 Copilot and Adobe Creative Cloud, making them run faster so you can be productive all day on a single charge.\u003c\/p\u003e\n\u003cp\u003eThe M5 chip in MacBook Air makes graphics smoother and gaming look better than ever. With third‑generation hardware-accelerated ray tracing, you get more realistic images for truly immersive gaming. And Dynamic Caching drives a huge performance boost for pro apps and games. So everything you do feels less like work and more like play.\u003c\/p\u003e\n\u003ch2\u003eAI in the fast lane\u003c\/h2\u003e\n\u003cp\u003eMacBook Air delivers blazing‑fast AI performance thanks to the powerful combination of the M5 chip’s GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, you’ll be more productive and creative than ever.\u003c\/p\u003e\n\u003ch2\u003eMultitasker - Multifaster\u003c\/h2\u003e\n\u003cp\u003eThe M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLLM prompt processing performance\u003c\/li\u003e\n\u003cli\u003eUp to 9.5x faster than MacBook Air with M1\u003c\/li\u003e\n\u003cli\u003eUp to 4x faster than MacBook Air with M4\u003c\/li\u003e\n\u003cli\u003eUp to 3.8x faster than PC laptop with Intel Core Ultra X7\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eLive a full battery life\u003c\/h2\u003e\n\u003cp\u003eMacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.\u003c\/p\u003e\n\u003ch2\u003eAI Built for AI - From the silicon up\u003c\/h2\u003e\n\u003cp\u003eFor everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, you’ll stay productive - and protected.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAI apps on Mac. Born to run: Mac is optimised to handle AI apps - like ChatGPT, LM Studio, Msty Studio, Topaz Video and Topaz Photo - so you can learn faster, think in new ways and get more done\u003c\/li\u003e\n\u003cli\u003eAI tools in apps. Mac makes magic: Use intelligent tools to unlock new levels of productivity and creativity - from editing images in Photoshop, to rendering 3D models in Shapr3D, to creating films in Final Cut Pro\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eApple Intelligence - Do more. Effort less\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information.\u003c\/p\u003e\n\u003cp\u003eAnd with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS Powering possibility\u003c\/h2\u003e\n\u003cp\u003emacOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSpotlight helps you act fast: Perform hundreds of actions on your MacBook Air - from finding files and apps to quickly sending a message - all within Spotlight\u003c\/li\u003e\n\u003cli\u003eLiquid Glass. Clearly inspired: The stunning new design with Liquid Glass brings even more clarity to navigation and controls, and unlocks more ways to personalise your experience. Take your icons from light to dark, or choose an alluring clear look\u003c\/li\u003e\n\u003cli\u003eWhat you want, right where you want it: The controls you use most, like window tiling, screenshots and accessing your favourite apps, can be personalised in Control Centre. A transparent design keeps your display open and uncluttered\u003c\/li\u003e\n\u003cli\u003eLive Translation: Communicate effortlessly across languages. Instantly translate texts in Messages, display live translated captions in FaceTime and get real‑time spoken translations in the Phone app\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eContinuity - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAnswer calls and texts: Lock Screen with FaceTime app open, list of recent calls next to contact card with Genmoji and person's name\u003c\/li\u003e\n\u003cli\u003eYour calls and texts come straight to your laptop, so there’s no need to switch devices when you’re in the zone\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard: Copy images, video or text from an app on your iPhone or iPad. Then paste into another app on your nearby Mac - or vice versa\u003c\/li\u003e\n\u003cli\u003eMarkup and Sketch: Sign, annotate and sketch on iPad or iPhone  live updates appear instantly on your Mac, and you can easily insert them into any document\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew to Mac\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSetup is a breeze: Easily move files, apps and more from your old PC or Mac with Migration Assistant. Or quickly set up your Mac using your iPhone or iPad with Mac Setup Assistant. If you need any help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere with iCloud: iCloud lets you store all your photos, contacts and documents so they’re available on all your devices. Start a to‑do list on your iPhone and tick off items on your MacBook Air - and so much more\u003c\/li\u003e\n\u003cli\u003ePacked with powerful apps: Mac comes with apps like FaceTime, Freeform and Keynote that let you get to work creating and collaborating on your next big idea\u003c\/li\u003e\n\u003cli\u003eMac is built to last: Made with durable recycled aluminium enclosures, Mac laptops are ready for just about anything. And free macOS software updates help your Mac work reliably and securely for years to come\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem. Switching to Mac from PC is quick and easy\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay Love at every sight\u003c\/h2\u003e\n\u003cp\u003eThe Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears super‑crisp.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e500 nits of brightness: Work comfortably in a range of lighting environments\u003c\/li\u003e\n\u003cli\u003eP3 wide colour: Enjoy an accurate and vivid range of colours for viewing and editing photos and videos\u003c\/li\u003e\n\u003cli\u003eTrue Tone technology: True Tone adjusts the warmth of your display to match the ambient light, for a more natural viewing experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eCamera and Audio - When you move, it moves\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCentre Stage: Stay in frame during video calls, even as you move around or when more people join your frame\u003c\/li\u003e\n\u003cli\u003eDesk View: Share a top‑down view of your workspace while staying onscreen - great if you’re tutoring online or showing off your latest project\u003c\/li\u003e\n\u003cli\u003eThree‑mic array: MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise\u003c\/li\u003e\n\u003cli\u003eImmersive sound system: The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a three‑dimensional soundstage for music and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePorts and Connectivity - Well connected\u003c\/h2\u003e\n\u003cp\u003eThe MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect high‑speed accessories and charge your Mac. The headphone jack supports high‑impedance headphones. And the Apple N1 wireless chip provides Wi‑Fi 7 and Bluetooth 6, improving performance and reliability.\u003c\/p\u003e\n\u003cp\u003eTurn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.\u003c\/p\u003e\n\u003ch2\u003eSecurity - Peace of mind at your fingertip\u003c\/h2\u003e\n\u003cp\u003eTouch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eChip\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e10‑core CPU with 4 super cores and 6 efficiency cores\u003c\/li\u003e\n\u003cli\u003e10‑core GPU\u003c\/li\u003e\n\u003cli\u003eNeural Accelerators\u003c\/li\u003e\n\u003cli\u003eHardware-accelerated ray tracing\u003c\/li\u003e\n\u003cli\u003e16‑core Neural Engine\u003c\/li\u003e\n\u003cli\u003e153GB\/s memory bandwidth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMedia Engine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHardware‑accelerated H.264, HEVC, ProRes and ProRes RAW\u003c\/li\u003e\n\u003cli\u003eVideo decode engine\u003c\/li\u003e\n\u003cli\u003eVideo encode engine\u003c\/li\u003e\n\u003cli\u003eProRes encode and decode engine\u003c\/li\u003e\n\u003cli\u003eAV1 decode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisplay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e15.3-inch (diagonal) LED-backlit display with IPS technology\u003c\/li\u003e\n\u003cli\u003e2880x1864 native resolution at 224 pixels per inch\u003c\/li\u003e\n\u003cli\u003e500 nits brightness\u003c\/li\u003e\n\u003cli\u003eColour: Support for 1 billion colours, Wide colour (P3), True Tone technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBattery and Power\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 15 hours wireless web\u003c\/li\u003e\n\u003cli\u003eBuilt-in 66.5‑watt‑hour lithium‑polymer battery\u003c\/li\u003e\n\u003cli\u003eUSB‑C to MagSafe 3 Cable (2m)\u003c\/li\u003e\n\u003cli\u003eSupports charging via a USB‑C power adapter or other USB PD power source\u003c\/li\u003e\n\u003cli\u003eMinimum wattage required to charge the device: 35W\u003c\/li\u003e\n\u003cli\u003eFast-charge capable with 70W or higher USB PD power source\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eExternal Display Support\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSupports up to two external displays: Two displays up to a native resolution of 6K at 60Hz or 4K at 144Hz, One display up to a native resolution of 8K at 60Hz or 5K at 120Hz or 4K at 240Hz\u003c\/li\u003e\n\u003cli\u003eSupports up to two external displays over a single Thunderbolt port\u003c\/li\u003e\n\u003cli\u003eSimultaneously supports the built‑in display at full native resolution\u003c\/li\u003e\n\u003cli\u003eThunderbolt 4 (USB‑C) ports support native DisplayPort 1.4 speeds (up to HBR3) with DSC capability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKeyboard and Trackpad\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBacklit Magic Keyboard with: 78 (ANSI) or 79 (ISO) keys including 12 full‑height function keys, Touch ID, Ambient light sensor, Force Touch trackpad for precise cursor control and pressure‑sensing capabilities; enables Force clicks, accelerators, pressure‑sensitive drawing and Multi‑Touch gestures\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWireless\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApple N1 wireless networking chip\u003c\/li\u003e\n\u003cli\u003eWi‑Fi 7 (802.11be)\u003c\/li\u003e\n\u003cli\u003eBluetooth 6\u003c\/li\u003e\n\u003cli\u003eThread networking technology\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAudio\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSix-speaker sound system with force-cancelling woofers\u003c\/li\u003e\n\u003cli\u003eSupport for Spatial Audio when playing music or video with Dolby Atmos on built-in speakers\u003c\/li\u003e\n\u003cli\u003eSpatial Audio with dynamic head tracking when using supported models of AirPods, AirPods Pro and AirPods Max\u003c\/li\u003e\n\u003cli\u003eVoice Isolation and Wide Spectrum microphone modes for enhanced voice clarity in audio and video calls\u003c\/li\u003e\n\u003cli\u003e3.5mm headphone jack with advanced support for high‑impedance headphones\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eOperating Requirements\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLine voltage: 100V to 240V AC\u003c\/li\u003e\n\u003cli\u003eFrequency: 50Hz to 60Hz\u003c\/li\u003e\n\u003cli\u003eOperating temperature: 10° to 35° C (50° to 95° F)\u003c\/li\u003e\n\u003cli\u003eStorage temperature: –25° to 45° C (‑13° to 113° F)\u003c\/li\u003e\n\u003cli\u003eRelative humidity: 0% to 90% non‑condensing\u003c\/li\u003e\n\u003cli\u003eOperating altitude: tested up to 3,000 metres (10,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum storage altitude: 4,500 metres (15,000 feet)\u003c\/li\u003e\n\u003cli\u003eMaximum shipping altitude: 10,500 metres (35,000 feet)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAccessi­bility\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAccessi­bility features help people with disabilities get the most out of their new MacBook Pro. With built-in support for vision, hearing, mobility and learning, you can create and do amazing things\u003c\/li\u003e\n\u003cli\u003eVoiceOver\u003c\/li\u003e\n\u003cli\u003eZoom\u003c\/li\u003e\n\u003cli\u003eMotion, display and text settings\u003c\/li\u003e\n\u003cli\u003eAccessi­bility Reader\u003c\/li\u003e\n\u003cli\u003eSwitch Control\u003c\/li\u003e\n\u003cli\u003eClosed Captions\u003c\/li\u003e\n\u003cli\u003eLive Captions\u003c\/li\u003e\n\u003cli\u003ePersonal Voice and Live Speech\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBox Contains:\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e15-inch MacBook Air\u003c\/li\u003e\n\u003cli\u003eUSB-C to MagSafe 3 Cable (2m)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Apple","offers":[{"title":"Default Title","offer_id":53733522145626,"sku":"MDVH4B\/A","price":1749.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/3207\/2636\/files\/MDVH4BA_2.jpg?v=1772717533"},{"product_id":"apple-macbook-neo-a18-pro-13-8gb-256gb-laptop-silver-mhfa4b-a","title":"Apple MacBook Neo A18 Pro 13\" 8GB\/256GB Laptop - Silver | MHFA4B\/A","description":"\u003ch2\u003eLove at first Mac\u003c\/h2\u003e\n\u003cp\u003eIntroducing MacBook Neo, an amazing Mac at a surprising price. With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe and click anywhere\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCamera: The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls\u003c\/li\u003e\n\u003cli\u003eMics and speakers: Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity\u003c\/li\u003e\n\u003cli\u003eConnectivity: Two USB‑C ports and a headphone jack let you connect a variety of accessories, transfer your data and charge MacBook Neo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance - The muscle for your hustle\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity and play action‑packed games. So whatever your day brings, you can move at the speed of inspiration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday productivity: Answering email, taking video calls, browsing the web, updating after⁠-⁠school schedules, sharing photos - master your to⁠‑do list with MacBook Neo\u003c\/li\u003e\n\u003cli\u003eConquer your courses: MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarise lecture notes or creating presentations\u003c\/li\u003e\n\u003cli\u003eMake work feel like play: From building spreadsheets to managing payroll, MacBook Neo gets the job done\u003c\/li\u003e\n\u003cli\u003eAmusement perks: With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos and games are incredibly detailed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFly through everyday tasks\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip breezes through your go‑to apps and AI activities, putting power and efficiency at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eYour constant companion\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is ready to go where you go, from early-morning classes to late‑night browsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 16 hrs battery life on a single charge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay, Camera and Audio - A feast for the senses\u003c\/h2\u003e\n\u003cp\u003ePhotos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI - From to⁠‑do to ta⁠‑da\u003c\/h2\u003e\n\u003cp\u003eThe AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Apple Intelligence\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done. And it comes fully integrated into MacBook Neo. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. It’s never been easier to send and receive photos, documents and more - even without a Wi‑Fi network\u003c\/li\u003e\n\u003cli\u003eInstant Hotspot: No Wi‑Fi? No problem. With Instant Hotspot, you can share the mobile data connection on your iPhone with your nearby MacBook Neo. So you can get online even when you don’t have a Wi‑Fi signal\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard: Copy and paste across devices. Use Universal Clipboard to copy images, video or text from an app on your iPhone. Then paste into another app on your nearby Mac - or vice versa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew to Mac - Intuitive by design\u003c\/h2\u003e\n\u003cp\u003eFeel at home in no time, even if you’ve never used a Mac before. The MacBook Neo experience feels familiar and effortless from the very first time you start it up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSetup in a snap: Use your iPhone to import files, apps and more from iCloud with Setup Assistant. Switching from a PC? Migration Assistant makes setup quick and straightforward. If you need more help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere: iCloud privately stores your photos, contacts and documents in one place so you can access them on all your Apple devices — and easily share files between devices\u003c\/li\u003e\n\u003cli\u003eRemarkably reliable: Free, regular software updates help avoid crashes and keep your Mac running smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better\u003c\/li\u003e\n\u003cli\u003eTips on tap: Use the built-in Tips app to get the most out of your Mac. Discover tricks, search for specific topics, browse user guides and collections, and stay up to date with the latest suggestions\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem: Mac is easy to learn and easy to use. And if you’re considering making the switch from PC to Mac, getting started is a breeze\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePrivacy and Security - No compromises\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is built from the ground up with advanced security protections that come as standard on every Mac. Automatic data encryption, free antivirus protections and regular software updates give you the peace of mind that you and your data stay safe online.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLock Key: The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off\u003c\/li\u003e\n\u003cli\u003eProtected if lost: The Find My app helps you quickly pinpoint where your MacBook Neo is and lock or erase it from afar. And FileVault automatically encrypts your data so it’s completely unreadable - your data will remain secure if your Mac is ever lost or stolen\u003c\/li\u003e\n\u003cli\u003eStays secure: MacBook Neo has free, built‑in antivirus protections. And free, automatic security updates help keep your device up to date with the latest safeguards\u003c\/li\u003e\n\u003cli\u003eRemembers your logins: Keep your passwords, passkeys, Wi‑Fi info and other credentials all in one secure place. With Passwords and Autofill, you can quickly sign in to the apps and websites you visit frequently\u003c\/li\u003e\n\u003cli\u003eSafe online: Industry-leading privacy features defend you against cross‑site tracking and minimise the data passed to third parties. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe and click anywhere\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCamera: The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls\u003c\/li\u003e\n\u003cli\u003eMics and speakers: Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity\u003c\/li\u003e\n\u003cli\u003eConnectivity: Two USB‑C ports and a headphone jack let you connect a variety of accessories, transfer your data and charge MacBook Neo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance - The muscle for your hustle\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity and play action‑packed games. So whatever your day brings, you can move at the speed of inspiration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday productivity: Answering email, taking video calls, browsing the web, updating after⁠-⁠school schedules, sharing photos - master your to⁠‑do list with MacBook Neo\u003c\/li\u003e\n\u003cli\u003eConquer your courses: MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarise lecture notes or creating presentations\u003c\/li\u003e\n\u003cli\u003eMake work feel like play: From building spreadsheets to managing payroll, MacBook Neo gets the job done\u003c\/li\u003e\n\u003cli\u003eAmusement perks: With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos and games are incredibly detailed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFly through everyday tasks\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip breezes through your go‑to apps and AI activities, putting power and efficiency at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eYour constant companion\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is ready to go where you go, from early-morning classes to late‑night browsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 16 hrs battery life on a single charge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay, Camera and Audio - A feast for the senses\u003c\/h2\u003e\n\u003cp\u003ePhotos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI - From to⁠‑do to ta⁠‑da\u003c\/h2\u003e\n\u003cp\u003eThe AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Apple Intelligence\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done. And it comes fully integrated into MacBook Neo. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe and click anywhere\u003c\/li\u003e\n\u003cli\u003eTouch ID: The model with Touch ID lets you easily unlock your MacBook Neo, sign in to websites and apps and download apps with the touch of your finger\u003c\/li\u003e\n\u003cli\u003eCamera: The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls\u003c\/li\u003e\n\u003cli\u003eMics and speakers: Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity\u003c\/li\u003e\n\u003cli\u003eConnectivity: Two USB‑C ports and a headphone jack let you connect a variety of accessories, transfer your data and charge MacBook Neo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance - The muscle for your hustle\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity and play action‑packed games. So whatever your day brings, you can move at the speed of inspiration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday productivity: Answering email, taking video calls, browsing the web, updating after⁠-⁠school schedules, sharing photos - master your to⁠‑do list with MacBook Neo\u003c\/li\u003e\n\u003cli\u003eConquer your courses: MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarise lecture notes or creating presentations\u003c\/li\u003e\n\u003cli\u003eMake work feel like play: From building spreadsheets to managing payroll, MacBook Neo gets the job done\u003c\/li\u003e\n\u003cli\u003eAmusement perks: With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos and games are incredibly detailed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFly through everyday tasks\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip breezes through your go‑to apps and AI activities, putting power and efficiency at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eYour constant companion\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is ready to go where you go, from early-morning classes to late‑night browsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 16 hrs battery life on a single charge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay, Camera and Audio - A feast for the senses\u003c\/h2\u003e\n\u003cp\u003ePhotos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI - From to⁠‑do to ta⁠‑da\u003c\/h2\u003e\n\u003cp\u003eThe AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Apple Intelligence\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done. And it comes fully integrated into MacBook Neo. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. It’s never been easier to send and receive photos, documents and more - even without a Wi‑Fi network\u003c\/li\u003e\n\u003cli\u003eInstant Hotspot: No Wi‑Fi? No problem. With Instant Hotspot, you can share the mobile data connection on your iPhone with your nearby MacBook Neo. So you can get online even when you don’t have a Wi‑Fi signal\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard: Copy and paste across devices. Use Universal Clipboard to copy images, video or text from an app on your iPhone. Then paste into another app on your nearby Mac - or vice versa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew to Mac - Intuitive by design\u003c\/h2\u003e\n\u003cp\u003eFeel at home in no time, even if you’ve never used a Mac before. The MacBook Neo experience feels familiar and effortless from the very first time you start it up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSetup in a snap: Use your iPhone to import files, apps and more from iCloud with Setup Assistant. Switching from a PC? Migration Assistant makes setup quick and straightforward. If you need more help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere: iCloud privately stores your photos, contacts and documents in one place so you can access them on all your Apple devices — and easily share files between devices\u003c\/li\u003e\n\u003cli\u003eRemarkably reliable: Free, regular software updates help avoid crashes and keep your Mac running smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better\u003c\/li\u003e\n\u003cli\u003eTips on tap: Use the built-in Tips app to get the most out of your Mac. Discover tricks, search for specific topics, browse user guides and collections, and stay up to date with the latest suggestions\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem: Mac is easy to learn and easy to use. And if you’re considering making the switch from PC to Mac, getting started is a breeze\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePrivacy and Security - No compromises\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is built from the ground up with advanced security protections that come as standard on every Mac. Automatic data encryption, free antivirus protections and regular software updates give you the peace of mind that you and your data stay safe online.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eTouch ID\u003c\/span\u003e: The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off\u003c\/li\u003e\n\u003cli\u003eProtected if lost: The Find My app helps you quickly pinpoint where your MacBook Neo is and lock or erase it from afar. And FileVault automatically encrypts your data so it’s completely unreadable - your data will remain secure if your Mac is ever lost or stolen\u003c\/li\u003e\n\u003cli\u003eStays secure: MacBook Neo has free, built‑in antivirus protections. And free, automatic security updates help keep your device up to date with the latest safeguards\u003c\/li\u003e\n\u003cli\u003eRemembers your logins: Keep your passwords, passkeys, Wi‑Fi info and other credentials all in one secure place. With Passwords and Autofill, you can quickly sign in to the apps and websites you visit frequently\u003c\/li\u003e\n\u003cli\u003eSafe online: Industry-leading privacy features defend you against cross‑site tracking and minimise the data passed to third parties. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe and click anywhere\u003c\/li\u003e\n\u003cli\u003eTouch ID: The model with Touch ID lets you easily unlock your MacBook Neo, sign in to websites and apps and download apps with the touch of your finger\u003c\/li\u003e\n\u003cli\u003eCamera: The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls\u003c\/li\u003e\n\u003cli\u003eMics and speakers: Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity\u003c\/li\u003e\n\u003cli\u003eConnectivity: Two USB‑C ports and a headphone jack let you connect a variety of accessories, transfer your data and charge MacBook Neo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance - The muscle for your hustle\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity and play action‑packed games. So whatever your day brings, you can move at the speed of inspiration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday productivity: Answering email, taking video calls, browsing the web, updating after⁠-⁠school schedules, sharing photos - master your to⁠‑do list with MacBook Neo\u003c\/li\u003e\n\u003cli\u003eConquer your courses: MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarise lecture notes or creating presentations\u003c\/li\u003e\n\u003cli\u003eMake work feel like play: From building spreadsheets to managing payroll, MacBook Neo gets the job done\u003c\/li\u003e\n\u003cli\u003eAmusement perks: With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos and games are incredibly detailed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFly through everyday tasks\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip breezes through your go‑to apps and AI activities, putting power and efficiency at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eYour constant companion\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is ready to go where you go, from early-morning classes to late‑night browsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 16 hrs battery life on a single charge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay, Camera and Audio - A feast for the senses\u003c\/h2\u003e\n\u003cp\u003ePhotos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI - From to⁠‑do to ta⁠‑da\u003c\/h2\u003e\n\u003cp\u003eThe AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Apple Intelligence\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done. And it comes fully integrated into MacBook Neo. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. It’s never been easier to send and receive photos, documents and more - even without a Wi‑Fi network\u003c\/li\u003e\n\u003cli\u003eInstant Hotspot: No Wi‑Fi? No problem. With Instant Hotspot, you can share the mobile data connection on your iPhone with your nearby MacBook Neo. So you can get online even when you don’t have a Wi‑Fi signal\u003c\/li\u003e\n\u003cli\u003eUniversal Clipboard: Copy and paste across devices. Use Universal Clipboard to copy images, video or text from an app on your iPhone. Then paste into another app on your nearby Mac - or vice versa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eNew to Mac - Intuitive by design\u003c\/h2\u003e\n\u003cp\u003eFeel at home in no time, even if you’ve never used a Mac before. The MacBook Neo experience feels familiar and effortless from the very first time you start it up.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSetup in a snap: Use your iPhone to import files, apps and more from iCloud with Setup Assistant. Switching from a PC? Migration Assistant makes setup quick and straightforward. If you need more help, Apple Support is always just an online chat or phone call away\u003c\/li\u003e\n\u003cli\u003eAccess files anywhere: iCloud privately stores your photos, contacts and documents in one place so you can access them on all your Apple devices — and easily share files between devices\u003c\/li\u003e\n\u003cli\u003eRemarkably reliable: Free, regular software updates help avoid crashes and keep your Mac running smoothly and securely for years to come. These updates also deliver new features that can make an already incredible Mac even better\u003c\/li\u003e\n\u003cli\u003eTips on tap: Use the built-in Tips app to get the most out of your Mac. Discover tricks, search for specific topics, browse user guides and collections, and stay up to date with the latest suggestions\u003c\/li\u003e\n\u003cli\u003eNever used a Mac? No problem: Mac is easy to learn and easy to use. And if you’re considering making the switch from PC to Mac, getting started is a breeze\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePrivacy and Security - No compromises\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is built from the ground up with advanced security protections that come as standard on every Mac. Automatic data encryption, free antivirus protections and regular software updates give you the peace of mind that you and your data stay safe online.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLock Key: The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off\u003c\/li\u003e\n\u003cli\u003eProtected if lost: The Find My app helps you quickly pinpoint where your MacBook Neo is and lock or erase it from afar. And FileVault automatically encrypts your data so it’s completely unreadable - your data will remain secure if your Mac is ever lost or stolen\u003c\/li\u003e\n\u003cli\u003eStays secure: MacBook Neo has free, built‑in antivirus protections. And free, automatic security updates help keep your device up to date with the latest safeguards\u003c\/li\u003e\n\u003cli\u003eRemembers your logins: Keep your passwords, passkeys, Wi‑Fi info and other credentials all in one secure place. With Passwords and Autofill, you can quickly sign in to the apps and websites you visit frequently\u003c\/li\u003e\n\u003cli\u003eSafe online: Industry-leading privacy features defend you against cross‑site tracking and minimise the data passed to third parties. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.to\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. 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Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. And the large Multi-Touch trackpad lets you tap, pinch, swipe and click anywhere\u003c\/li\u003e\n\u003cli\u003eTouch ID: The model with Touch ID lets you easily unlock your MacBook Neo, sign in to websites and apps and download apps with the touch of your finger\u003c\/li\u003e\n\u003cli\u003eCamera: The 1080p FaceTime HD camera gives you a clear and crisp appearance on video calls\u003c\/li\u003e\n\u003cli\u003eMics and speakers: Two side-firing speakers deliver immersive sound, and dual microphones isolate and enhance your voice for crystal clarity\u003c\/li\u003e\n\u003cli\u003eConnectivity: Two USB‑C ports and a headphone jack let you connect a variety of accessories, transfer your data and charge MacBook Neo\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerformance - The muscle for your hustle\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip helps you run your go-to apps, fly through everyday tasks, tap into your creativity and play action‑packed games. So whatever your day brings, you can move at the speed of inspiration.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEveryday productivity: Answering email, taking video calls, browsing the web, updating after⁠-⁠school schedules, sharing photos - master your to⁠‑do list with MacBook Neo\u003c\/li\u003e\n\u003cli\u003eConquer your courses: MacBook Neo is perfect for learning, whether you’re cramming for finals, using Apple Intelligence to summarise lecture notes or creating presentations\u003c\/li\u003e\n\u003cli\u003eMake work feel like play: From building spreadsheets to managing payroll, MacBook Neo gets the job done\u003c\/li\u003e\n\u003cli\u003eAmusement perks: With impressive graphics and a vibrant Liquid Retina display, your movies, shows, videos and games are incredibly detailed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFly through everyday tasks\u003c\/h2\u003e\n\u003cp\u003eThe A18 Pro chip breezes through your go‑to apps and AI activities, putting power and efficiency at your fingertips.\u003c\/p\u003e\n\u003ch2\u003eYour constant companion\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is ready to go where you go, from early-morning classes to late‑night browsing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 16 hrs battery life on a single charge\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay, Camera and Audio - A feast for the senses\u003c\/h2\u003e\n\u003cp\u003ePhotos and videos pop with rich contrast and sharp detail. Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. And Spatial Audio with support for Dolby Atmos creates a 3D listening experience for music, shows and movies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAI - From to⁠‑do to ta⁠‑da\u003c\/h2\u003e\n\u003cp\u003eThe AI apps and tools you use the most, like ChatGPT and Canva, run beautifully on MacBook Neo. It delivers a smooth, versatile AI experience - opening up new possibilities for your work and hobbies.\u003c\/p\u003e\n\u003ch2\u003eBuilt for Apple Intelligence\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is the personal intelligence system that helps you write, express yourself and get things done. And it comes fully integrated into MacBook Neo. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. 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And if you’re considering making the switch from PC to Mac, getting started is a breeze\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePrivacy and Security - No compromises\u003c\/h2\u003e\n\u003cp\u003eMacBook Neo is built from the ground up with advanced security protections that come as standard on every Mac. Automatic data encryption, free antivirus protections and regular software updates give you the peace of mind that you and your data stay safe online.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLock Key: The MacBook Neo model with Lock Key lets you wake and lock your screen and power your Mac on and off\u003c\/li\u003e\n\u003cli\u003eProtected if lost: The Find My app helps you quickly pinpoint where your MacBook Neo is and lock or erase it from afar. 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Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. 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With a durable design, beautiful colours and powerful features, it’s a magical new way to fall head over heels with Mac, every day. Welcome to the family.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable design: MacBook Neo is made with a durable recycled aluminium enclosure that helps it reach 60 per cent recycled content by weight, the most ever in any Apple product\u003c\/li\u003e\n\u003cli\u003eDisplay: With outstanding resolution and 500 nits of brightness, the 13-inch Liquid Retina display brings photos, websites and videos to life with refreshing clarity and vivid colours\u003c\/li\u003e\n\u003cli\u003eKeyboard and trackpad: The Magic Keyboard delivers a precise and comfortable typing experience. 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Text is crisp for easy reading. And dual side‑firing speakers surround you in sound.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e13\" Liquid Retina display with support for 1 billion colours\u003c\/li\u003e\n\u003cli\u003e3.6 million pixels for incredible resolution\u003c\/li\u003e\n\u003cli\u003e500 nits of brightness\u003c\/li\u003e\n\u003cli\u003eThe 1080p FaceTime HD camera delivers vibrant video so you always look your best\u003c\/li\u003e\n\u003cli\u003eA dual-mic array with beamforming technology isolates and enhances your voice while minimising background noise. Your voice sounds focused and clear\u003c\/li\u003e\n\u003cli\u003eDual side-firing speakers deliver immersive sound. 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With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWriting Tools: Proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click\u003c\/li\u003e\n\u003cli\u003eGenmoji: Express yourself with delightful, custom-made emoji. Type a description or mix your favourite emoji to create something entirely new\u003c\/li\u003e\n\u003cli\u003eClean Up: Perfect your photos by quickly removing distractions and unwanted background objects with a simple highlight and click\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server‑based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003emacOS - Smooth operator\u003c\/h2\u003e\n\u003cp\u003emacOS is the powerful yet friendly operating system that makes a Mac a Mac. And if you already have an iPhone, everything will feel familiar. Simple navigation. Free, automatic updates. Apps that run without a hitch. All wrapped up in a design with Liquid Glass, bringing clarity to everything you do.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eEasy. Does it all: macOS feels simple and intuitive - quickly access your apps and files, neatly tile multiple windows, and efficiently navigate with the Multi‑Touch trackpad\u003c\/li\u003e\n\u003cli\u003eBuilt-in Apple apps: Browse the web with Safari. Create gorgeous presentations in Keynote. Call friends on FaceTime. MacBook Neo comes loaded with apps ready for your everyday work and play\u003c\/li\u003e\n\u003cli\u003eUse your go-to apps: From Microsoft 365 Copilot to Zoom, the apps you know and love run wonderfully on Mac. Just download your favourites from the App Store — and discover thousands more along the way\u003c\/li\u003e\n\u003cli\u003eMake it yours: Personalise your MacBook Neo with light or dark mode, add colour-tinted icons, or enlarge or shrink your Dock and toolbars to a size that’s just right for you\u003c\/li\u003e\n\u003cli\u003eAct fast with Spotlight: Quickly find things on your MacBook Neo and see suggestions from apps, files, actions, the internet and your Clipboard\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eMac + iPhone - Better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, you unlock a world of amazing features. Start an email on your iPhone and finish it on your Mac, copy and paste across devices, and even use iPhone as a hotspot for your Mac. It’s like magic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalls and Texts: Call and text from your Mac. Make or take calls directly from your MacBook Neo just like you do on your iPhone. And the texts on your iPhone also appear on your Mac, so you can continue conversations across devices\u003c\/li\u003e\n\u003cli\u003eHandoff: Start here. Finish there. With Handoff, when your devices are near each other, you can seamlessly pass your works-in-progress from one device to the other - like starting an email or editing a note on your MacBook Neo and finishing it on your iPhone\u003c\/li\u003e\n\u003cli\u003eAirDrop: Share by air. With AirDrop, you can quickly share large files between your MacBook Neo and iPhone. You can also choose to share with others around you who have a Mac, iPhone or iPad. 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Run image generation apps like DiffusionBee, LLM apps like Msty Studio and LM Studio, and video enhancement apps like Topaz Video.\u003c\/p\u003e\n\u003ch2\u003eAI tools in apps. Mac makes magic\u003c\/h2\u003e\n\u003cp\u003eWith Logic Pro, you can transform vocals with AI plug‑ins like MicDrop. And in Adobe Photoshop, you can make complex image modifications in seconds using the Generative Fill feature.\u003c\/p\u003e\n\u003ch2\u003eApple Intelligence. Task and you shall receive\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you.\u003c\/p\u003e\n\u003ch2\u003eGreat powers come with great privacy\u003c\/h2\u003e\n\u003cp\u003eApple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.\u003c\/p\u003e\n\u003ch2\u003eBattery - All-day battery life. Think outside the socket\u003c\/h2\u003e\n\u003cp\u003eMacBook Pro has the longest battery life ever in a Mac - up to 22 hours - so you can work, create and play all day. All models provide the same performance whether they’re plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 24 hours battery life\u003c\/li\u003e\n\u003cli\u003eUp to 14 more hours than Intel-based MacBook Pro\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003emacOS Tahoe - Fresh faced. Timelessly Mac\u003c\/h2\u003e\n\u003cp\u003emacOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, it’s the most beautiful and powerful version of macOS yet.\u003c\/p\u003e\n\u003ch2\u003eLiquid Glass. Clearly inspired\u003c\/h2\u003e\n\u003cp\u003emacOS Tahoe features a stunning new design with Liquid Glass, intuitive productivity tools and a reimagined Spotlight. Fast just flows.\u003c\/p\u003e\n\u003ch2\u003eSpotlight helps you act fast\u003c\/h2\u003e\n\u003cp\u003ePerform hundreds of actions - from sending a message to taking down a note - all within Spotlight.\u003c\/p\u003e\n\u003ch2\u003eMac + iPhone Even better together\u003c\/h2\u003e\n\u003cp\u003eMac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to hand off tasks and share files and photos.\u003c\/p\u003e\n\u003ch2\u003eUniversal Clipboard\u003c\/h2\u003e\n\u003cp\u003eCopy images, video or text from an app on your iPhone or iPad. Then paste into another app on your nearby Mac - or vice versa. No extra steps. It’s that easy.\u003c\/p\u003e\n\u003ch2\u003ePhone app\u003c\/h2\u003e\n\u003cp\u003eMake and take calls from your Mac, and access Recents, Contacts and Voicemail. You’ll never miss a call, even if your iPhone is buried deep in your backpack.\u003c\/p\u003e\n\u003ch2\u003eHandoff\u003c\/h2\u003e\n\u003cp\u003eStart an email on your iPhone and finish it on your Mac. With Handoff, you can seamlessly pass what you’re doing from iPhone to Mac - or from Mac to iPhone.\u003c\/p\u003e\n\u003ch2\u003eApps - Your ambitions. There’s an app for that\u003c\/h2\u003e\n\u003cp\u003eTens of thousands of apps are optimised for Apple silicon - from your go‑to productivity apps to your favourite games and hardest-working pro apps. With MacBook Pro, they all soar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePhoto editing: Handle large image files, no sweat. Edit and retouch photos whether in the studio or on location. Adobe Lightroom, Adobe Photoshop, Capture One, Pixelmator Pro, Topaz Photo, DxO PhotoLab 9 and more\u003c\/li\u003e\n\u003cli\u003eCoding: Get with the program. Run virtual machines and develop code across the stack. Save time with predictive code completion in Xcode. Xcode, Unity Editor, Create ML, TensorFlow, PyTorch, NAG Fortran Compiler, Docker, IntelliJ IDEA and more\u003c\/li\u003e\n\u003cli\u003eSTEM: Make Mac your lab partner. Run complex simulations or DNA sequencing or analyse large data sets in any STEM environment. MATLAB, Autodesk AutoCAD, NASA TetrUSS, Oxford Nanopore MinKNOW, OsiriX MD, Shapr3D, SurgicalAR, Vectorworks, Archicad and more\u003c\/li\u003e\n\u003cli\u003eBusiness: Multitask like a boss. Create documents and presentations and collaborate across apps and video conferences - and do it all at once. Microsoft 365 Copilot, Slack, Zoom, Keynote, Omni Productivity Suite and more\u003c\/li\u003e\n\u003cli\u003eGraphic design: Find your type. Take on illustrations, font creation, visual editing, interactive design and motion graphics with absolute ease. Adobe InDesign, Sketch, Linearity Curve, Adobe Illustrator, Figma and more\u003c\/li\u003e\n\u003cli\u003e3D animation and design: Bring your imagination to life. Build intricate texturing in 3D artwork, create complex animations and render high-resolution scenes. Blender, Maxon Cinema 4D, Maxon Redshift, Autodesk Maya, Adobe Substance Painter, Houdini and more\u003c\/li\u003e\n\u003cli\u003eMusic production: Produce the whole album. Compose, record and mix across thousands of tracks with hundreds of plug‑ins in real time. Logic Pro, Avid Pro Tools, Ableton Live, Cubase, Adobe Audition, FL Studio, MainStage and more\u003c\/li\u003e\n\u003cli\u003eVideo editing: Craft stories worth telling. Fly through 4K and 8K footage and tackle motion graphics and compositing with superfast render times. DaVinci Resolve Studio, Adobe Premiere, Final Cut Pro, Motion, Adobe After Effects, Nuke, Autodesk Flame and more\u003c\/li\u003e\n\u003cli\u003eGaming: Play favourites. Enjoy immersive gaming thanks to the exceptional graphics capabilities, gorgeous XDR display and six-speaker sound system with Spatial Audio. Turn on Game Mode for smoother frame rates. Assassin’s Creed Shadows, Control Ultimate Edition, Frostpunk 2, World of Warcraft, Sid Meier’s Civilization® VII and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDisplay - Let there be delight\u003c\/h2\u003e\n\u003cp\u003eGo from the sunniest terrace to the darkest studio with more ease than ever. The eye‑popping Liquid Retina XDR display offers 1,600 nits peak HDR brightness.2 And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see what’s on your screen more clearly outside. In low-light situations, it dims to 1 nit so you can work comfortably in darker spaces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1,600 nits peak HDR brightness\u003c\/li\u003e\n\u003cli\u003e1,000 nits sustained HDR brightness\u003c\/li\u003e\n\u003cli\u003e1,000,000:1 contrast ratio\u003c\/li\u003e\n\u003cli\u003eDown to 1 nit brightness in dark environments\u003c\/li\u003e\n\u003cli\u003eUp to 1,000 nits SDR brightness outdoors\u003c\/li\u003e\n\u003cli\u003e1 billion colours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eExceptional contrast with Extreme Dynamic Range\u003c\/h2\u003e\n\u003cp\u003eMacBook Pro can maintain extreme brightness for HDR content, delivering outstanding contrast between the brightest brights and the blackest blacks.\u003c\/p\u003e\n\u003ch2\u003eCamera - The ultimate show and tell\u003c\/h2\u003e\n\u003cp\u003eThe 12MP Center Stage camera helps you look sharp in any light. Together with the advanced mics and speakers, it lets you take charge of the meeting from afar.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCentre Stage: Centre Stage keeps you in frame during video calls, even as you move around or when more people join your frame\u003c\/li\u003e\n\u003cli\u003eDesk View: Desk View lets you share your workspace, adding a whole new dimension to make your video calls more engaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePorts and Connectivity - Make powerful connections\u003c\/h2\u003e\n\u003cp\u003eMacBook Pro packs an array of ports for connecting high-speed peripherals, driving high-resolution displays or directly offloading SDXC cards.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWi‑Fi 7\u003c\/li\u003e\n\u003cli\u003eBluetooth 6\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDrive external displays\u003c\/h2\u003e\n\u003cp\u003eConnect up to two high-resolution external displays up to three with M5 Pro.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThunderbolt\u003c\/li\u003e\n\u003cli\u003eHDMI\u003c\/li\u003e\n\u003cli\u003eSDXC\u003c\/li\u003e\n\u003cli\u003eHeadphone jack\u003c\/li\u003e\n\u003cli\u003eMagSafe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSecurity - No compromises\u003c\/h2\u003e\n\u003cp\u003eSecurity starts with Apple silicon and extends to the macOS architecture. This deep integration of hardware and software along with automatic software updates helps keep MacBook Pro stable and protected for the long term. The security architecture also powers features such as Touch ID, Find My and advanced defences that protect against viruses and malware.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTouch ID: Unlock your Mac, sign in to apps and make secure payments with your fingertip. The Secure Enclave keeps your fingerprint data safe\u003c\/li\u003e\n\u003cli\u003eFind My: Locate your misplaced MacBook Pro and remotely lock or erase it if needed\u003c\/li\u003e\n\u003cli\u003eFileVault: Encrypt and protect your files and data without having to think about it\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eAccessi­bility\u003c\/h2\u003e\n\u003cp\u003eAccessi­bility features help people with disabilities get the most out of their new MacBook Pro. With built-in support for vision, hearing, mobility and learning, you can create and do amazing things.\u003c\/p\u003e\n\u003ch2\u003emacOS\u003c\/h2\u003e\n\u003cp\u003emacOS is the world’s most advanced desktop operating system. It includes easy‑to‑use and powerful features that help you be more productive and creative, Apple Intelligence, and seamless ways to use iPhone with Mac.\u003c\/p\u003e\n\u003ch2\u003eKey Features:\u003c\/h2\u003e\n\u003ch3\u003eChip\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e15‑core CPU with 5 super cores and 10 performance cores\u003c\/li\u003e\n\u003cli\u003e16-core GPU\u003c\/li\u003e\n\u003cli\u003eNeural Accelerators\u003c\/li\u003e\n\u003cli\u003eHardware-accelerated ray tracing\u003c\/li\u003e\n\u003cli\u003e16‑core Neural Engine\u003c\/li\u003e\n\u003cli\u003e307GB\/s memory bandwidth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMedia Engine\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHardware-accelerated H.264, HEVC, ProRes and ProRes RAW\u003c\/li\u003e\n\u003cli\u003eVideo decode engine\u003c\/li\u003e\n\u003cli\u003eVideo encode engine\u003c\/li\u003e\n\u003cli\u003eProRes encode and decode engine\u003c\/li\u003e\n\u003cli\u003eAV1 decode\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eDisplay\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e14.2-inch (diagonal) Liquid Retina XDR display; 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