VALERA is ProfessionalVALERA's Know-how has always been based on close collabration with the professional world of hairdressers, who are the specialists in styling and hair care.
VALERA a Swiss brandVALERA benefits from the solid reputation of the MADE IN SWITZERLAND claim. Swiss image communicates values like quality, precision, reliability, competence, respect for health and environment, exclusivity.
VALERA is First forValera has developed its professional knowledge based on the long experience producing hairstyling appliances since 1955. It is continuously presenting innovative new concepts to the hair styling markets
- 2008: Eco Power Pro is the first eco friendly professional hairdryer.
- 2009: Rotocord is introduced, the innovative tangle prevention device.
- 2010: Swiss'X is launched, the X-Brush is a world novelty which combines hair straightening and instant brushing.
- 2011: First hairdryer with intelligent automatic voltage selector iF@n Digital Travel is presented.
- 2012: Introducing Swiss Comfort hair cosmetics and styling tools.